TUNE <> Branch Mapped Fields

Mapped Fields

TUNE Field Branch Field Branch Link Branch Postback Macro TUNE Postback Macro Available via Postbacks? Available via Export API?
action datasource N/A TRUE
ad_network_id last_attributed_touch_data_tilde_advertising_partner_id ~advertising_partner_id ${(last_attributed_touch_data.~advertising_partner_id)!} {ad_network_id} TRUE TRUE
ad_network_name last_attributed_touch_data_tilde_advertising_partner_name ~advertising_partner_name ${(last_attributed_touch_data.~advertising_partner_name)!} N/A TRUE TRUE
advertiser_id organization_id N/A ${(organization_id)!} {advertiser_id} TRUE TRUE
advertiser_name organization_name N/A ${(organization_name)!} {advertiser_name} TRUE TRUE
advertiser_opt_out user_data_limit_facebook_tracking N/A N/A N/A TRUE TRUE
advertiser_ref_id event_data_transaction_id N/A ${(event_data.transaction_id)!} {advertiser_ref_id} TRUE TRUE
advertiser_sub_ad_name last_attributed_touch_data_tilde_customer_ad_name ~customer_ad_name ${(last_attributed_touch_data.~customer_ad_name)!} {my_ad_name} TRUE TRUE
advertiser_sub_ad_ref last_attributed_touch_data_tilde_customer_ad_name ~customer_ad_name ${(last_attributed_touch_data.~customer_ad_name)!} {my_ad} TRUE TRUE
advertiser_sub_adgroup_name last_attributed_touch_data_tilde_customer_ad_set_name ~customer_ad_set_name ${(last_attributed_touch_data.~customer_ad_set_name)!} {my_adgroup_name} TRUE TRUE
advertiser_sub_adgroup_ref last_attributed_touch_data_tilde_customer_ad_set_name ~customer_ad_set_name ${(last_attributed_touch_data.~customer_ad_set_name)!} {my_adgroup} TRUE TRUE
advertiser_sub_campaign_name last_attributed_touch_data_tilde_customer_campaign ~customer_campaign ${(last_attributed_touch_data.~customer_campaign)!} {my_campaign_name} TRUE TRUE
advertiser_sub_campaign_ref last_attributed_touch_data_tilde_customer_campaign ~customer_campaign ${(last_attributed_touch_data.~customer_campaign)!} {my_campaign} TRUE TRUE
advertiser_sub_keyword_name last_attributed_touch_data_tilde_customer_keyword ~customer_keyword ${(last_attributed_touch_data.~customer_keyword)!} {my_keyword_name} TRUE TRUE
advertiser_sub_keyword_ref last_attributed_touch_data_tilde_customer_keyword ~customer_keyword ${(last_attributed_touch_data.~customer_keyword)!} {my_keyword} TRUE TRUE
advertiser_sub_placement_name last_attributed_touch_data_tilde_customer_placement ~customer_placement ${(last_attributed_touch_data.~customer_placement)!} {my_placement_name} TRUE TRUE
advertiser_sub_placement_ref last_attributed_touch_data_tilde_customer_placement ~customer_placement ${(last_attributed_touch_data.~customer_placement)!} {my_placement} TRUE TRUE
advertiser_sub_publisher_id last_attributed_touch_data_tilde_customer_secondary_publisher ~customer_secondary_publisher
advertiser_sub_publisher_name last_attributed_touch_data_tilde_customer_secondary_publisher ~customer_secondary_publisher ${(last_attributed_touch_data.~customer_secondary_publisher)!} {my_publisher_name} TRUE TRUE
advertiser_sub_publisher_ref last_attributed_touch_data_tilde_customer_secondary_publisher ~customer_secondary_publisher ${(last_attributed_touch_data.~customer_secondary_publisher)!} {my_publisher} TRUE TRUE
advertiser_sub_site_name last_attributed_touch_data_tilde_customer_sub_site_name ~customer_sub_site_name ${(last_attributed_touch_data.~customer_sub_site_name)!} {my_site_name} TRUE TRUE
advertiser_sub_site_ref last_attributed_touch_data_tilde_customer_sub_site_name ~customer_sub_site_name ${(last_attributed_touch_data.~customer_sub_site_name)!} {my_site} TRUE TRUE
affiliate_id last_attributed_touch_data_tilde_tune_publisher_id ~publisher_id ${(last_attributed_touch_data.~tune_publisher_id)} N/A TRUE FALSE
agency_id last_attributed_touch_data_tilde_agency_id ~agency_id ${(last_attributed_touch_data.~agency_id)!} {agency_id} TRUE TRUE
agency_name last_attributed_touch_data_tilde_agency ~agency TRUE
android_id user_data.android_id N/A ${(user_data.android_id)!} {android_id} TRUE FALSE
app_id app_id N/A TRUE
app_version user_data_app_version N/A ${(user_data.app_version)!} {app_version} TRUE TRUE
attribute_sub1 content_items[].custom_fields.sub1 N/A ${(content_items[0].custom_fields.sub1)!} {attribute_sub1} TRUE TRUE
attribute_sub1 custom_data.sub1 N/A ${(custom_data.sub1)!}
attribute_sub2 content_items[].custom_fields.sub2 N/A ${(content_items[0].custom_fields.sub2)!} {attribute_sub1} TRUE TRUE
attribute_sub2 custom_data.sub2 N/A ${(custom_data.sub2)!} {attribute_sub2} TRUE TRUE
attribute_sub3 content_items[].custom_fields.sub3 N/A ${(content_items[0].custom_fields.sub3)!} {attribute_sub2} TRUE TRUE
attribute_sub3 custom_data.sub3 N/A ${(custom_data.sub3)!} {attribute_sub3} TRUE TRUE
attribute_sub4 content_items[].custom_fields.sub4 N/A ${(content_items[0].custom_fields.sub4)!} {attribute_sub3} TRUE TRUE
attribute_sub4 custom_data.sub4 N/A ${(custom_data.sub4)!} {attribute_sub4} TRUE TRUE
attribute_sub5 content_items[].custom_fields.sub5 N/A ${(content_items[0].custom_fields.sub5)!} {attribute_sub4} TRUE TRUE
attribute_sub5 custom_data.sub5 N/A ${(custom_data.sub5)!} {attribute_sub5} TRUE TRUE
browser_fingerprint_id user_data_browser_fingerprint_id N/A TRUE
city_code user_data_geo_city_code N/A ${(user_data.geo_city_code)!} {attribute_sub5} TRUE TRUE
click_created last_attributed_touch_timestamp N/A TRUE
click_date last_attributed_touch_timestamp N/A <@urlencode><#if (last_attributed_touch_timestamp)??><@dateformat output_date_format="yyyy-MM-dd">${last_attributed_touch_timestamp}/@dateformat<#else></#if>/@urlencode {click_date} TRUE FALSE
click_datetime last_attributed_touch_timestamp N/A <@urlencode><#if (last_attributed_touch_timestamp)??><@dateformat output_date_format="yyyy-MM-dd HH:mm:ss">${last_attributed_touch_timestamp}/@dateformat<#else></#if>/@urlencode {click_datetime} TRUE FALSE
click_time last_attributed_touch_timestamp N/A <@urlencode><#if (last_attributed_touch_timestamp)??><@dateformat output_date_format="HH:mm:ss">${last_attributed_touch_timestamp}/@dateformat<#else></#if>/@urlencode {click_time} TRUE FALSE
click_timestamp_milliseconds last_attributed_touch_timestamp N/A <@urlencode><#if (last_attributed_touch_timestamp)??>${last_attributed_touch_timestamp}<#else></#if>/@urlencode {click_timestamp_milliseconds} TRUE FALSE
click_timestamp referrer_touch_timestamp N/A <@urlencode><#if (last_attributed_touch_timestamp)??><@dateformat output_date_format="TIMESTAMP_SECONDS">${last_attributed_touch_timestamp}/@dateformat<#else></#if>/@urlencode {click_timestamp} TRUE TRUE
connection_type user_data_internet_connection_type N/A N/A FALSE
content_id custom_data.content_id N/A ${(custom_data.content_id)!} {content_id} TRUE TRUE
content_type custom_data.content_type N/A ${(custom_data.content_type)!} {content_type} TRUE TRUE
conversion_date event_timestamp N/A <@urlencode><@dateformat output_date_format="yyyy-MM-dd">${event_timestamp}/@dateformat/@urlencode {conversion_date} TRUE FALSE
conversion_datetime event_timestamp N/A <@urlencode><@dateformat output_date_format="yyyy-MM-dd HH:mm:ss">${event_timestamp}/@dateformat/@urlencode {conversion_datetime} TRUE FALSE
conversion_time event_timestamp N/A <@urlencode><@dateformat output_date_format="HH:mm:ss">${event_timestamp}/@dateformat/@urlencode {conversion_time} TRUE FALSE
conversion_timestamp_milliseconds event_timestamp N/A <@urlencode>${event_timestamp}/@urlencode {conversion_timestamp_milliseconds} TRUE FALSE
conversion_timestamp event_timestamp N/A <@urlencode><@dateformat output_date_format="TIMESTAMP_SECONDS">${event_timestamp}/@dateformat/@urlencode {conversion_timestamp} TRUE FALSE
country_code user_data_geo_country_code N/A ${(user_data.geo_country_code)!} {country_code} TRUE TRUE
country_name user_data_geo_country_en N/A ${(user_data.geo_country_code_en)!} N/A TRUE TRUE
created event_timestamp N/A <@urlencode><@dateformat output_date_format="TIMESTAMP_SECONDS">${.now}/@dateformat/@urlencode {timestamp} TRUE TRUE
currency_code event_data_currency N/A ${(event_data.currency)!} {currency_code} TRUE TRUE
date N/A <@urlencode><@dateformat output_date_format="yyyy-MM-dd">${.now}/@dateformat/@urlencode {date} TRUE FALSE
datetime N/A <@urlencode><@dateformat output_date_format="yyyy-MM-dd HH:mm:ss">${.now}/@dateformat/@urlencode {datetime} TRUE FALSE
date1 custom_data.date1 N/A ${(custom_data.date1)!} {date1} TRUE TRUE
date2 custom_data.date2 N/A ${(custom_data.date2)!} {date2} TRUE TRUE
derived_site_id tune_site_id N/A
device_brand user_data_brand N/A ${(user_data.brand)!} {device_brand} TRUE TRUE
device_carrier user_data_carrier_name N/A ${(user_data.carrier_name)!}
device_cpu_type user_data_cpu_type N/A N/A FALSE
device_ip device_ip N/A ${(device_ip )!} {device_ip} TRUE TRUE
device_model user_data_model N/A ${(user_data.model)!} {device_model} TRUE TRUE
device_type user_data_device_type N/A ${(user_data.device_type)!} {device_type} TRUE TRUE
download_date store_install_begin_timestamp N/A ${(store_install_begin_timestamp)!}
event_name customer_event_alias N/A <#if (customer_event_alias)?? && (customer_event_alias)?has_content>${(customer_event_alias)!}<#else>${(name)!?capitalize}</#if> {event_name} TRUE FALSE
event_type name N/A <#if (customer_event_alias)?? && (customer_event_alias)?has_content>${(customer_event_alias)!}<#else>${(name)!}</#if> {event_type} TRUE TRUE
event_items_count content_items?size N/A ${(content_items?size)!} {event_items_count} TRUE FALSE
event_items_json N/A <@urlencode><@jsonmap data=content_items>/@jsonmap/@urlencode {event_items_json} TRUE FALSE
event_items_names_string content_items[0].$product_name N/A ${(content_items[0].$product_name)!} {event_items_names_string} TRUE FALSE
event_item_ref content_items[0].$product_name N/A ${(content_items[0].$product_name)!} {event_item_ref} TRUE FALSE
event_item_ref_string content_items[0].$product_name N/A ${(content_items[0].$product_name)!} {event_item_ref_string} TRUE FALSE
existing_user existing_user N/A ${(existing_user)!} TRUE
geo.city_code user_data_geo_city_code N/A TRUE
geo.continent_code user_data_geo_continent_code N/A TRUE
geo.country_code user_data_geo_country_code N/A TRUE
geo.country_name user_data_geo_country_en N/A TRUE
geo.postal_code user_data_geo_postal_code N/A TRUE
geo.region_name user_data_geo_region_en N/A TRUE
google_ad_tracking user_data_limit_ad_tracking N/A <#if (user_data.limit_ad_tracking)! >0<#else>1</#if> {google_ad_tracking} TRUE TRUE
google_ad_tracking_disabled user_data_limit_ad_tracking N/A <#if (user_data.limit_ad_tracking)! >1<#else>0</#if> {google_ad_tracking_disabled} TRUE TRUE
google_aid user_data_aaid %24aaid <@upper>${(user_data.aaid)!}/@upper {google_aid} TRUE TRUE
google_aid_lower user_data.aaid N/A <@lower>${(user_data.aaid)!}/@lower {google_aid_lower} TRUE TRUE
google_aid_upper user_data.aaid N/A <@upper>${(user_data.aaid)!}/@upper {google_aid_upper} TRUE TRUE
google_aid_sha1 user_data.aaid N/A <@sha1>${(user_data.aaid)!}/@sha1 {google_aid_sha1} TRUE TRUE
google_aid_sha1_lower user_data.aaid N/A <@lower><@sha1>${(user_data.aaid)!}/@sha1/@lower {google_aid_sha1_lower} TRUE TRUE
google_aid_sha1_upper user_data.aaid N/A <@upper><@sha1>${(user_data.aaid)!}/@sha1/@upper {google_aid_sha1_upper} TRUE TRUE
google_aid_sha256 user_data.aaid N/A <@sha256>${(user_data.aaid)!}/@sha256 {google_aid_sha256} TRUE TRUE
google_aid_sha256_lower user_data.aaid N/A <@lower><@sha256>${(user_data.aaid)!}/@sha256/@lower {google_aid_sha256_lower} TRUE TRUE
google_aid_sha256_upper user_data.aaid N/A <@upper><@sha256>${(user_data.aaid)!}/@sha256/@upper {google_aid_sha256_upper} TRUE TRUE
google_aid_md5 user_data.aaid N/A <@md5>${(user_data.aaid)!}/@md5 {google_aid_md5} TRUE TRUE
id id N/A <@firstNotEmpty>${(tune_site_event_id)!}|${(customer_event_alias)!}|${(name)!}/@firstNotEmpty TRUE TRUE
impression_created last_attributed_touch_timestamp when last_attributied_touch_type == "IMPRESSION" N/A <@urlencode><#if (last_attributed_touch_type == 'IMPRESSION') && (last_attributed_touch_timestamp)??><@dateformat output_date_format="TIMESTAMP_SECONDS">${last_attributed_touch_timestamp}/@dateformat<#else></#if>/@urlencode {impression_timestamp} TRUE FALSE
impression_date last_attributed_touch_timestamp when last_attributied_touch_type == "IMPRESSION" N/A <@urlencode><#if (last_attributed_touch_type == 'IMPRESSION') && (last_attributed_touch_timestamp)??><@dateformat output_date_format="yyyy-MM-dd">${last_attributed_touch_timestamp}/@dateformat<#else></#if>/@urlencode {impression_date} TRUE FALSE
impression_datetime last_attributed_touch_timestamp when last_attributied_touch_type == "IMPRESSION" N/A <@urlencode><#if (last_attributed_touch_type == 'IMPRESSION') && (last_attributed_touch_timestamp)??><@dateformat output_date_format="yyyy-MM-dd HH:mm:ss">${last_attributed_touch_timestamp}/@dateformat<#else></#if>/@urlencode {impression_datetime} TRUE FALSE
impression_time last_attributed_touch_timestamp when last_attributied_touch_type == "IMPRESSION" N/A <@urlencode><#if (last_attributed_touch_type == 'IMPRESSION') && (last_attributed_touch_timestamp)??><@dateformat output_date_format="HH:mm:ss">${last_attributed_touch_timestamp}/@dateformat<#else></#if> {impression_time} TRUE FALSE
impression_timestamp_milliseconds last_attributed_touch_timestamp when last_attributied_touch_type == "IMPRESSION" N/A <@urlencode><#if (last_attributed_touch_type == 'IMPRESSION') && (last_attributed_touch_timestamp)??>${last_attributed_touch_timestamp}<#else></#if>/@urlencode {impression_timestamp_milliseconds} TRUE FALSE
impression_timestamp last_attributed_touch_timestamp when last_attributied_touch_type == "IMPRESSION" N/A <@urlencode><#if (last_attributed_touch_type == 'IMPRESSION') && (last_attributed_touch_timestamp)??><@dateformat output_date_format="TIMESTAMP_SECONDS">${last_attributed_touch_timestamp}/@dateformat<#else></#if>/@urlencode {impression_timestamp} TRUE FALSE
install_created install_activity_timestamp N/A ${(install_activity.timestamp)!} TRUE TRUE
install_date install_activity_timestamp N/A <@urlencode><@dateformat output_date_format="yyyy-MM-dd">${install_activity.timestamp}/@dateformat/@urlencode TRUE FALSE
install_datetime install_activity_timestamp N/A <@urlencode><@dateformat output_date_format="yyyy-MM-dd HH:mm:ss">${install_activity.timestamp}/@dateformat/@urlencode {install_datetime} TRUE FALSE
install_time install_activity_timestamp N/A <@urlencode><@dateformat output_date_format="HH:mm:ss">${install_activity.timestamp}/@dateformat/@urlencode TRUE FALSE
install_timestamp_milliseconds install_activity_timestamp N/A <@urlencode>${install_activity.timestamp}/@urlencode TRUE FALSE
install_timestamp install_activity_timestamp N/A <@urlencode><@dateformat output_date_format="TIMESTAMP_SECONDS">${install_activity.timestamp}/@dateformat/@urlencode TRUE FALSE
install_publisher_name install_activity_touch_data_tilde_advertising_partner_name ~advertising_partner_name ${(install_activity.touch_data.tilde_advertising_partner_name)!} TRUE TRUE
installer user_data_installer_package_name N/A
installer_package_name user_data_installer_package_name N/A
invoke_url(_android|_ios|_fire) last_attributed_touch_data_dollar_invoke_url (_android, _ios, and _fire) N/A N/A FALSE FALSE
ios_ad_tracking user_data_limit_ad_tracking N/A <#if (user_data.limit_ad_tracking)! >0<#else>1</#if> {ios_ad_tracking} TRUE TRUE
ios_ifa user_data_idfa %24idfa ${(user_data.idfa)!} {ios_ifa} TRUE TRUE
ios_ifa_lower user_data_idfa N/A <@lower>${(user_data.idfa)!}/@lower {ios_ifa_lower} TRUE TRUE
ios_ifa_upper user_data_idfa N/A <@upper>${(user_data.idfa)!}/@upper {ios_ifa_upper} TRUE TRUE
ios_ifa_sha1 user_data_idfa N/A <@sha1>${(user_data.idfa)!}/@sha1 {ios_ifa_sha1} TRUE TRUE
ios_ifa_sha1_lower user_data_idfa N/A <@lower><@sha1>${(user_data.idfa)!}/@sha1/@lower {ios_ifa_sha1_lower} TRUE TRUE
ios_ifa_sha1_upper user_data_idfa N/A <@upper><@sha1>${(user_data.idfa)!}/@sha1/@upper {ios_ifa_sha1_upper} TRUE TRUE
ios_ifa_sha256 user_data_idfa N/A <@sha256>${(user_data.idfa)!}/@sha256 {ios_ifa_sha256} TRUE TRUE
ios_ifa_sha256_lower user_data_idfa N/A <@lower><@sha256>${(user_data.idfa)!}/@sha256/@lower {ios_ifa_sha256_lower} TRUE TRUE
ios_ifa_sha256_upper user_data_idfa N/A <@upper><@sha256>${(user_data.idfa)!}/@sha256/@upper {ios_ifa_sha256_upper} TRUE TRUE
ios_ifa_md5 user_data_idfa N/A <@md5>${(user_data.idfa)!}/@md5 {ios_ifa_md5} TRUE TRUE
ios_ifv user_data_idfv N/A ${(user_data.idfv)!} {ios_ifv} TRUE TRUE
ip user_data_ip N/A ${ (user_data.ip)! } TRUE TRUE
is_coppa user_data_is_coppa N/A N/A TRUE FALSE
is_attributed last_attributed_touch_data.$3p N/A <#if (last_attributed_touch_data.$3p)?? && ad_network.machine_name?? && (last_attributed_touch_data.$3p)! == (ad_network.machine_name)!>1<#else>0</#if> {is_attributed} TRUE FALSE
is_first_event first_event_for_user N/A <#if (first_event_for_user)?? && first_event_for_user>1<#else>0</#if> {is_first_event} TRUE FALSE
is_first_purchase event_data.revenue N/A <#if (event_data.revenue)?? && (event_data.revenue > 0)>1<#else>0</#if> {is_first_purchase} TRUE FALSE
is_install_attributed last_attributed_touch_data.$3p N/A <#if (last_attributed_touch_data.$3p)?? && ad_network.machine_name?? && (last_attributed_touch_data.$3p)! == (ad_network.machine_name)!>1<#else>0</#if> {is_install_attributed} TRUE FALSE
is_reengagement reengagement_activity.attributed N/A <#if (reengagement_activity.attributed)?? && reengagement_activity.attributed>1<#else>0</#if> {is_reengagement} TRUE TRUE
is_view_through last_attributed_touch_type = IMPRESSION N/A <#if (last_attributed_touch_type)! == 'IMPRESSION'>1<#else>0</#if> {is_view_through} TRUE TRUE
language user_data_language N/A ${(user_data.language)!} {language} TRUE TRUE
latitude user_data_geo_lat N/A TRUE
level custom_data.level N/A ${(custom_data.level)!} {level} TRUE TRUE
locale user_data_device_locale N/A N/A FALSE TRUE
log_id id N/A TRUE
longitude user_data_geo_lon N/A TRUE
mat_id user_data_tune_mat_id N/A ${(user_data.tune_mat_id)!} {mat_id} TRUE TRUE
metro_code user_data_geo_dma_code N/A ${(user_data.geo_dma_code)!} TRUE TRUE
mobile_app_type user_data.os N/A <#if (user_data.os) == 'IOS'>iOS<#elseif (user_data.os) == 'ANDROID'>Android<#else>${(user_data.os)!}</#if> {mobile_app_type} TRUE TRUE
os_id user_data_android_id N/A ${(user_data.android_id)!} {os_id} TRUE TRUE
os_jailbroke user_data_is_jailbroken N/A ${(user_data.is_jailbroken)!} {os_jailbroke} TRUE TRUE
os_version user_data_os_version, user_data_os_version_android N/A <#if (user_data.os == 'ANDROID') && (user_data.os_version_android)??>${(user_data.os_version_android)!}<#else>${(user_data.os_version)!}</#if> {os_version} TRUE TRUE
package_name user_data_app_package_name N/A ${(user_data.app_package_name)!} {package_name} TRUE TRUE
platform_aid user_data_kindle_id N/A ${(user_data.kindle_id)!} {platform_aid} TRUE TRUE
postal_code user_data_geo_postal_code N/A ${(user_data.geo_postal_code)!} TRUE TRUE
price_per_unit content_items_dollar_price
price_per_unit_usd content_items_dollar_price_in_usd
publisher_click_id last_attributed_touch_data_tilde_external_touch_id ~external_touch_id ${(last_attributed_touch_data.~external_touch_id)!} TRUE TRUE
publisher_id last_attributed_touch_data_tilde_tune_publisher_id ~tune_publisher_id ${(last_attributed_touch_data_tilde_tune_publisher_id)!}
publisher_name last_attributed_touch_data_tilde_tune_publisher_name ~tune_publisher_name ${(last_attributed_touch_data.~tune_publisher_name)!} {publisher_name} TRUE TRUE
publisher_ref_id last_attributed_touch_data_custom_fields.publisher_ref_id N/A <@firstNotEmpty>${(last_attributed_touch_data.publisher_ref_id)!}|${(last_attributed_touch_data.~click_id)!}/@firstNotEmpty {publisher_ref_id} TRUE TRUE
publisher_sub1 last_attributed_touch_data_tilde_tune_publisher_sub1 ~tune_publisher_sub1 ${(last_attributed_touch_data.~tune_publisher_sub1)!} {publisher_sub1} TRUE TRUE
publisher_sub2 last_attributed_touch_data_tilde_tune_publisher_sub2 ~tune_publisher_sub2 ${(last_attributed_touch_data.~tune_publisher_sub2)!} {publisher_sub2} TRUE TRUE
publisher_sub3 last_attributed_touch_data_tilde_tune_publisher_sub3 ~tune_publisher_sub3 ${(last_attributed_touch_data.~tune_publisher_sub3)!} {publisher_sub3} TRUE TRUE
publisher_sub4 last_attributed_touch_data_tilde_tune_publisher_sub4 ~tune_publisher_sub4 ${(last_attributed_touch_data.~tune_publisher_sub4)!} {publisher_sub4} TRUE TRUE
publisher_sub5 last_attributed_touch_data_tilde_tune_publisher_sub5 ~tune_publisher_sub5 ${(last_attributed_touch_data.~tune_publisher_sub5)!} {publisher_sub5} TRUE TRUE
publisher_sub_ad_id last_attributed_touch_data_tilde_ad_id ~ad_id ${(last_attributed_touch_data.~ad_id)!} TRUE TRUE
publisher_sub_ad_name last_attributed_touch_data_tilde_ad_name ~ad_name ${(last_attributed_touch_data.~ad_name)!} {sub_ad_name} TRUE TRUE
publisher_sub_ad_ref last_attributed_touch_data_tilde_ad_name ~ad_id ${(last_attributed_touch_data.~ad_id)!} {sub_ad} TRUE TRUE
publisher_sub_adgroup_id last_attributed_touch_data_tilde_ad_set_id ~ad_set_id ${(last_attributed_touch_data.~ad_set_id)!} TRUE TRUE
publisher_sub_adgroup_name last_attributed_touch_data_tilde_ad_set_name ~ad_set_name ${(last_attributed_touch_data.~ad_set_name)!} {sub_adgroup_name} TRUE TRUE
publisher_sub_adgroup_ref last_attributed_touch_data_tilde_ad_set_id ~ad_set_id ${(last_attributed_touch_data.~ad_set_id)!} {sub_adgroup} TRUE TRUE
publisher_sub_campaign_id last_attributed_touch_data_tilde_campaign_id ~campaign_id ${(last_attributed_touch_data.~campaign_id)!} TRUE TRUE
publisher_sub_campaign_name last_attributed_touch_data_tilde_campaign ~campaign ${(last_attributed_touch_data.~campaign)!} {sub_campaign_name} TRUE TRUE
publisher_sub_campaign_ref last_attributed_touch_data_tilde_campaign_id ~campaign ${(last_attributed_touch_data.~campaign_id)!} {sub_campaign} TRUE TRUE
publisher_sub_keyword_id last_attributed_touch_data_tilde_keyword_id ~keyword_id ${(last_attributed_touch_data.~keyword_id)!} TRUE TRUE
publisher_sub_keyword_name last_attributed_touch_data_tilde_keyword ~keyword ${(last_attributed_touch_data.~keyword)!} {sub_keyword_name} TRUE TRUE
publisher_sub_keyword_ref last_attributed_touch_data_tilde_keyword_id ~keyword_id ${(last_attributed_touch_data.~keyword_id)!} {sub_keyword} TRUE TRUE
publisher_sub_placement_id last_attributed_touch_data_tilde_placement_id ~placement_id ${(last_attributed_touch_data.~placement_id)!} TRUE TRUE
publisher_sub_placement_name last_attributed_touch_data_tilde_placement ~placement ${(last_attributed_touch_data.~placement)!} {sub_placement_name} TRUE TRUE
publisher_sub_placement_ref last_attributed_touch_data_tilde_placement_id ~placement_id ${(last_attributed_touch_data.~placement_id)!} {sub_placement} TRUE TRUE
publisher_sub_publisher_id last_attributed_touch_data_tilde_secondary_publisher_id ~secondary_publisher_id ${(last_attributed_touch_data.~secondary_publisher_id)!} TRUE
publisher_sub_publisher_name last_attributed_touch_data_tilde_secondary_publisher ~secondary_publisher ${(last_attributed_touch_data.~secondary_publisher)!} {sub_publisher_name} TRUE TRUE
publisher_sub_publisher_ref last_attributed_touch_data_tilde_secondary_publisher_id ~secondary_publisher_id ${(last_attributed_touch_data.~secondary_publisher_id)!} {sub_publisher} TRUE TRUE
publisher_sub_site_name last_attributed_touch_data_tilde_sub_site_name ~sub_site_name ${(last_attributed_touch_data.~sub_site_name)!} {sub_site_name} TRUE TRUE
quantity custom_data_quantity N/A ${(custom_data.quantity)!} {quantity} TRUE TRUE
quantity content_items[].dollar_quantity N/A TRUE
rating custom_data_rating N/A ${(custom_data.rating)!} TRUE TRUE
referral_source user_data_referral_source N/A TRUE
referral_url external_intent_uri N/A N/A FALSE FALSE
region_name user_data_geo_region_en N/A TRUE
revenue event_data_revenue N/A ${(event_data.revenue)!} {revenue} TRUE TRUE
revenue_usd event_data_revenue_in_usd N/A ${(event_data.revenue_in_usd)!} {revenue_usd} TRUE TRUE
screen_layout_size user_data_screen_width “x” user_data_screen_height (e.g. 1125 X 2436) N/A TRUE
screen_size user_data_screen_width “x” user_data_screen_height (e.g. 1125 X 2436) N/A TRUE
sdk user_data_sdk N/A ${(user_data.sdk)!} {sdk} TRUE TRUE
sdk_version user_data_sdk_version N/A ${(user_data.sdk_version)!} TRUE TRUE
search_string event_data_search_query N/A ${(event_data.search_query)!} {search_string} TRUE TRUE
session_datetime timestamp N/A ${(timestamp)!} TRUE FALSE
session_timestamp last_attributed_touch_timestamp N/A TRUE
site_event_id tune_site_event_id N/A ${(tune_site_event_id)!} {site_event_id} TRUE TRUE
site_event_item_name content_items[].dollar_product_brand N/A ${(content_items[0].$product_brand)!} TRUE TRUE
site_event_items_count count of content_items N/A TRUE
site_event_items content_items[] N/A ${(content_items[0])!} {event_items_json} TRUE FALSE
site_event_name customer_event_alias N/A <#if (customer_event_alias)?? && (customer_event_alias)?has_content>${(customer_event_alias)!}<#else>${(name)!}</#if> {event_name} TRUE TRUE
site_event_type TRUE
site_id tune_site_id N/A ${(tune_site_id)!} {site_id} TRUE TRUE
site_name tune_site_name N/A ${(tune_site_name)!} {site_name} TRUE TRUE
stat_click_id last_attributed_touch_data_custom_fields_stat_click_id N/A TRUE
stat_impression_id last_attributed_touch_data_custom_fields_stat_impression_id N/A TRUE
sub_ad_id last_attributed_touch_data_tilde_ad_id ~ad_id TRUE
sub_ad_name last_attributed_touch_data_tilde_ad_name ~ad_name TRUE
sub_ad_ref last_attributed_touch_data_tilde_ad_name ~ad_name TRUE
sub_adgroup_id last_attributed_touch_data_tilde_ad_set_id ~ad_set_id TRUE
sub_adgroup_name last_attributed_touch_data_tilde_ad_set_name ~ad_set_name TRUE
sub_adgroup_ref last_attributed_touch_data_tilde_ad_set_name ~ad_set_name TRUE
sub_campaign_id last_attributed_touch_data_tilde_campaign_id ~campaign_id TRUE
sub_campaign_name last_attributed_touch_data_tilde_campaign_name ~campaign_name TRUE
sub_campaign_ref last_attributed_touch_data_tilde_campaign_name ~campaign_name TRUE
sub_keyword_id last_attributed_touch_data_tilde_keyword_id ~keyword_id TRUE
sub_keyword_name last_attributed_touch_data_tilde_keyword_name ~keyword_name TRUE
sub_keyword_ref last_attributed_touch_data_tilde_keyword_name ~keyword_name TRUE
sub_placement_id last_attributed_touch_data_tilde_placement_id ~placement_id TRUE
sub_placement_name last_attributed_touch_data_tilde_placement_name ~placement_name TRUE
sub_placement_ref last_attributed_touch_data_tilde_placement_name ~placement_name TRUE
sub_publisher_id last_attributed_touch_data_tilde_secondary_publisher_id ~secondary_publisher_id TRUE
sub_publisher_name last_attributed_touch_data_tilde_secondary_publisher ~secondary_publisher_name TRUE
sub_publisher_ref last_attributed_touch_data_tilde_secondary_publisher ~secondary_publisher_name TRUE
sub_site_name last_attributed_touch_data_tilde_sub_site_name ~sub_site_name TRUE
sub_site_ref last_attributed_touch_data_tilde_sub_site_name ~sub_site_name TRUE
store_app_id N/A <@loop data=app.app_bundles val=\"bundle\"><#if user_data.os == bundle.os><#if bundle.os==\"ANDROID\"><@break/><#elseif bundle.os == \"IOS\">${(bundle.ios.itunes_id?substring(2))!}</#if><@break/></#if>/@loop TRUE FALSE
time N/A <@urlencode><@dateformat output_date_format="HH:mm:ss">${.now}/@dateformat/@urlencode TRUE TRUE
timestamp_milliseconds N/A ${.now?long} TRUE TRUE
timestamp N/A <@urlencode><@dateformat output_date_format="TIMESTAMP_SECONDS">${.now}/@dateformat/@urlencode TRUE TRUE
tracking_id last_attributed_touch_data.tracking_id N/A ${(last_attributed_touch_data.tracking_id)!} TRUE TRUE
transaction_id custom_data.transaction_id N/A ${(custom_data.transaction_id)!} {transaction_id} TRUE TRUE
unit_price content_items[].dollar_price N/A ${(content_items[0].$price)!} TRUE TRUE
unit_price_usd content_items[].dollar_price_in_usd N/A ${(content_items[0].$price_usd)!} TRUE TRUE
user_agent user_agent N/A ${(user_agent)!} {user_agent} TRUE TRUE
user_id user_data_developer_identity N/A ${(user_data.developer_identity)!} {user_id} TRUE TRUE
value content_items[].dollar_value N/A ${(content_items[0].$value)} TRUE TRUE
value_usd content_items[].dollar_value_in_usd N/A ${(content_items[0].$value_in_usd)} TRUE TRUE
ver user_data_sdk_version N/A TRUE
windows_aid user_data_windows_aid N/A ${(user_data.windows_aid)!} {windows_aid} TRUE TRUE
wurfl_brand_name user_data_brand N/A ${(user_data.brand)!} TRUE TRUE
wurfl_device_os user_data_os N/A ${(user_data.os)!} TRUE TRUE
wurfl_device_os_version user_data_os_version N/A ${(user_data.os_version)!} TRUE TRUE
wurfl_model_name user_data_model N/A ${(user_data.model)!}

URL Function Macros

TUNE URL Function Macro
Branch URL Function Macro

{firstNotEmpty()}

<@firstNotEmpty>option1|option2|option3</@firstNotEmpty>

{alphanumeric()}

<@alphanumeric>STRING1-STRING2-&STRING3</@alphanumeric>

Updated about a month ago

TUNE <> Branch Mapped Fields


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