Search specific term/phrase surrounded by double quotes. e.g. “deep linking”
Exclude records that contain a specific term prefixed with a minus. e.g. Android -Firebase

TUNE <> Branch Mapped Fields

Mapped Fields

TUNE FieldBranch FieldBranch LinkBranch Postback MacroTUNE Postback MacroAvailable via Postbacks?Available via Export API?
actiondatasourceN/ATRUE
ad_network_idlast_attributed_touch_data_tilde_advertising_partner_id~advertising_partner_id${(last_attributed_touch_data.~advertising_partner_id)!}{ad_network_id}TRUETRUE
ad_network_namelast_attributed_touch_data_tilde_advertising_partner_name~advertising_partner_name${(last_attributed_touch_data.~advertising_partner_name)!}N/ATRUETRUE
advertiser_idorganization_idN/A${(organization_id)!}{advertiser_id}TRUETRUE
advertiser_nameorganization_nameN/A${(organization_name)!}{advertiser_name}TRUETRUE
advertiser_opt_outuser_data_limit_facebook_trackingN/AN/AN/ATRUETRUE
advertiser_ref_idevent_data_transaction_idN/A${(event_data.transaction_id)!}{advertiser_ref_id}TRUETRUE
advertiser_sub_ad_namelast_attributed_touch_data_tilde_customer_ad_name~customer_ad_name${(last_attributed_touch_data.~customer_ad_name)!}{my_ad_name}TRUETRUE
advertiser_sub_ad_reflast_attributed_touch_data_tilde_customer_ad_name~customer_ad_name${(last_attributed_touch_data.~customer_ad_name)!}{my_ad}TRUETRUE
advertiser_sub_adgroup_namelast_attributed_touch_data_tilde_customer_ad_set_name~customer_ad_set_name${(last_attributed_touch_data.~customer_ad_set_name)!}{my_adgroup_name}TRUETRUE
advertiser_sub_adgroup_reflast_attributed_touch_data_tilde_customer_ad_set_name~customer_ad_set_name${(last_attributed_touch_data.~customer_ad_set_name)!}{my_adgroup}TRUETRUE
advertiser_sub_campaign_namelast_attributed_touch_data_tilde_customer_campaign~customer_campaign${(last_attributed_touch_data.~customer_campaign)!}{my_campaign_name}TRUETRUE
advertiser_sub_campaign_reflast_attributed_touch_data_tilde_customer_campaign~customer_campaign${(last_attributed_touch_data.~customer_campaign)!}{my_campaign}TRUETRUE
advertiser_sub_keyword_namelast_attributed_touch_data_tilde_customer_keyword~customer_keyword${(last_attributed_touch_data.~customer_keyword)!}{my_keyword_name}TRUETRUE
advertiser_sub_keyword_reflast_attributed_touch_data_tilde_customer_keyword~customer_keyword${(last_attributed_touch_data.~customer_keyword)!}{my_keyword}TRUETRUE
advertiser_sub_placement_namelast_attributed_touch_data_tilde_customer_placement~customer_placement${(last_attributed_touch_data.~customer_placement)!}{my_placement_name}TRUETRUE
advertiser_sub_placement_reflast_attributed_touch_data_tilde_customer_placement~customer_placement${(last_attributed_touch_data.~customer_placement)!}{my_placement}TRUETRUE
advertiser_sub_publisher_idlast_attributed_touch_data_tilde_customer_secondary_publisher~customer_secondary_publisher
advertiser_sub_publisher_namelast_attributed_touch_data_tilde_customer_secondary_publisher~customer_secondary_publisher${(last_attributed_touch_data.~customer_secondary_publisher)!}{my_publisher_name}TRUETRUE
advertiser_sub_publisher_reflast_attributed_touch_data_tilde_customer_secondary_publisher~customer_secondary_publisher${(last_attributed_touch_data.~customer_secondary_publisher)!}{my_publisher}TRUETRUE
advertiser_sub_site_namelast_attributed_touch_data_tilde_customer_sub_site_name~customer_sub_site_name${(last_attributed_touch_data.~customer_sub_site_name)!}{my_site_name}TRUETRUE
advertiser_sub_site_reflast_attributed_touch_data_tilde_customer_sub_site_name~customer_sub_site_name${(last_attributed_touch_data.~customer_sub_site_name)!}{my_site}TRUETRUE
affiliate_idlast_attributed_touch_data_tilde_tune_publisher_id~publisher_id${(last_attributed_touch_data.~tune_publisher_id)}N/ATRUEFALSE
agency_idlast_attributed_touch_data_tilde_agency_id~agency_id${(last_attributed_touch_data.~agency_id)!}{agency_id}TRUETRUE
agency_namelast_attributed_touch_data_tilde_agency~agencyTRUE
android_iduser_data.android_idN/A${(user_data.android_id)!}{android_id}TRUEFALSE
app_idapp_idN/ATRUE
app_versionuser_data_app_versionN/A${(user_data.app_version)!}{app_version}TRUETRUE
attribute_sub1content_items[].custom_fields.sub1N/A${(content_items[0].custom_fields.sub1)!}{attribute_sub1}TRUETRUE
attribute_sub1custom_data.sub1N/A${(custom_data.sub1)!}
attribute_sub2content_items[].custom_fields.sub2N/A${(content_items[0].custom_fields.sub2)!}{attribute_sub1}TRUETRUE
attribute_sub2custom_data.sub2N/A${(custom_data.sub2)!}{attribute_sub2}TRUETRUE
attribute_sub3content_items[].custom_fields.sub3N/A${(content_items[0].custom_fields.sub3)!}{attribute_sub2}TRUETRUE
attribute_sub3custom_data.sub3N/A${(custom_data.sub3)!}{attribute_sub3}TRUETRUE
attribute_sub4content_items[].custom_fields.sub4N/A${(content_items[0].custom_fields.sub4)!}{attribute_sub3}TRUETRUE
attribute_sub4custom_data.sub4N/A${(custom_data.sub4)!}{attribute_sub4}TRUETRUE
attribute_sub5content_items[].custom_fields.sub5N/A${(content_items[0].custom_fields.sub5)!}{attribute_sub4}TRUETRUE
attribute_sub5custom_data.sub5N/A${(custom_data.sub5)!}{attribute_sub5}TRUETRUE
browser_fingerprint_iduser_data_browser_fingerprint_idN/ATRUE
city_codeuser_data_geo_city_codeN/A${(user_data.geo_city_code)!}{attribute_sub5}TRUETRUE
click_createdlast_attributed_touch_timestampN/ATRUE
click_datelast_attributed_touch_timestampN/A<@urlencode><#if (last_attributed_touch_timestamp)??><@dateformat output_date_format="yyyy-MM-dd">${last_attributed_touch_timestamp}/@dateformat<#else></#if>/@urlencode{click_date}TRUEFALSE
click_datetimelast_attributed_touch_timestampN/A<@urlencode><#if (last_attributed_touch_timestamp)??><@dateformat output_date_format="yyyy-MM-dd HH:mm:ss">${last_attributed_touch_timestamp}/@dateformat<#else></#if>/@urlencode{click_datetime}TRUEFALSE
click_timelast_attributed_touch_timestampN/A<@urlencode><#if (last_attributed_touch_timestamp)??><@dateformat output_date_format="HH:mm:ss">${last_attributed_touch_timestamp}/@dateformat<#else></#if>/@urlencode{click_time}TRUEFALSE
click_timestamp_millisecondslast_attributed_touch_timestampN/A<@urlencode><#if (last_attributed_touch_timestamp)??>${last_attributed_touch_timestamp}<#else></#if>/@urlencode{click_timestamp_milliseconds}TRUEFALSE
click_timestampreferrer_touch_timestampN/A<@urlencode><#if (last_attributed_touch_timestamp)??><@dateformat output_date_format="TIMESTAMP_SECONDS">${last_attributed_touch_timestamp}/@dateformat<#else></#if>/@urlencode{click_timestamp}TRUETRUE
connection_typeuser_data_internet_connection_typeN/AN/AFALSE
content_idcustom_data.content_idN/A${(custom_data.content_id)!}{content_id}TRUETRUE
content_typecustom_data.content_typeN/A${(custom_data.content_type)!}{content_type}TRUETRUE
conversion_dateevent_timestampN/A<@urlencode><@dateformat output_date_format="yyyy-MM-dd">${event_timestamp}/@dateformat/@urlencode{conversion_date}TRUEFALSE
conversion_datetimeevent_timestampN/A<@urlencode><@dateformat output_date_format="yyyy-MM-dd HH:mm:ss">${event_timestamp}/@dateformat/@urlencode{conversion_datetime}TRUEFALSE
conversion_timeevent_timestampN/A<@urlencode><@dateformat output_date_format="HH:mm:ss">${event_timestamp}/@dateformat/@urlencode{conversion_time}TRUEFALSE
conversion_timestamp_millisecondsevent_timestampN/A<@urlencode>${event_timestamp}/@urlencode{conversion_timestamp_milliseconds}TRUEFALSE
conversion_timestampevent_timestampN/A<@urlencode><@dateformat output_date_format="TIMESTAMP_SECONDS">${event_timestamp}/@dateformat/@urlencode{conversion_timestamp}TRUEFALSE
country_codeuser_data_geo_country_codeN/A${(user_data.geo_country_code)!}{country_code}TRUETRUE
country_nameuser_data_geo_country_enN/A${(user_data.geo_country_code_en)!}N/ATRUETRUE
createdevent_timestampN/A<@urlencode><@dateformat output_date_format="TIMESTAMP_SECONDS">${.now}/@dateformat/@urlencode{timestamp}TRUETRUE
currency_codeevent_data_currencyN/A${(event_data.currency)!}{currency_code}TRUETRUE
dateN/A<@urlencode><@dateformat output_date_format="yyyy-MM-dd">${.now}/@dateformat/@urlencode{date}TRUEFALSE
datetimeN/A<@urlencode><@dateformat output_date_format="yyyy-MM-dd HH:mm:ss">${.now}/@dateformat/@urlencode{datetime}TRUEFALSE
date1custom_data.date1N/A${(custom_data.date1)!}{date1}TRUETRUE
date2custom_data.date2N/A${(custom_data.date2)!}{date2}TRUETRUE
derived_site_idtune_site_idN/A
device_branduser_data_brandN/A${(user_data.brand)!}{device_brand}TRUETRUE
device_carrieruser_data_carrier_nameN/A${(user_data.carrier_name)!}
device_cpu_typeuser_data_cpu_typeN/AN/AFALSE
device_ipdevice_ipN/A${(device_ip )!}{device_ip}TRUETRUE
device_modeluser_data_modelN/A${(user_data.model)!}{device_model}TRUETRUE
device_typeuser_data_device_typeN/A${(user_data.device_type)!}{device_type}TRUETRUE
download_datestore_install_begin_timestampN/A${(store_install_begin_timestamp)!}
event_namecustomer_event_aliasN/A<#if (customer_event_alias)?? && (customer_event_alias)?has_content>${(customer_event_alias)!}<#else>${(name)!?capitalize}</#if>{event_name}TRUEFALSE
event_typenameN/A<#if (customer_event_alias)?? && (customer_event_alias)?has_content>${(customer_event_alias)!}<#else>${(name)!}</#if>{event_type}TRUETRUE
event_items_countcontent_items?sizeN/A${(content_items?size)!}{event_items_count}TRUEFALSE
event_items_jsonN/A<@urlencode><@jsonmap data=content_items>/@jsonmap/@urlencode{event_items_json}TRUEFALSE
event_items_names_stringcontent_items[0].$product_nameN/A${(content_items[0].$product_name)!}{event_items_names_string}TRUEFALSE
event_item_refcontent_items[0].$product_nameN/A${(content_items[0].$product_name)!}{event_item_ref}TRUEFALSE
event_item_ref_stringcontent_items[0].$product_nameN/A${(content_items[0].$product_name)!}{event_item_ref_string}TRUEFALSE
geo.city_codeuser_data_geo_city_codeN/ATRUE
geo.continent_codeuser_data_geo_continent_codeN/ATRUE
geo.country_codeuser_data_geo_country_codeN/ATRUE
geo.country_nameuser_data_geo_country_enN/ATRUE
geo.postal_codeuser_data_geo_postal_codeN/ATRUE
geo.region_nameuser_data_geo_region_enN/ATRUE
google_ad_trackinguser_data_limit_ad_trackingN/A<#if (user_data.limit_ad_tracking)! >0<#else>1</#if>{google_ad_tracking}TRUETRUE
google_ad_tracking_disableduser_data_limit_ad_trackingN/A<#if (user_data.limit_ad_tracking)! >1<#else>0</#if>{google_ad_tracking_disabled}TRUETRUE
google_aiduser_data_aaid%24aaid<@upper>${(user_data.aaid)!}/@upper{google_aid}TRUETRUE
google_aid_loweruser_data.aaidN/A<@lower>${(user_data.aaid)!}/@lower{google_aid_lower}TRUETRUE
google_aid_upperuser_data.aaidN/A<@upper>${(user_data.aaid)!}/@upper{google_aid_upper}TRUETRUE
google_aid_sha1user_data.aaidN/A<@sha1>${(user_data.aaid)!}/@sha1{google_aid_sha1}TRUETRUE
google_aid_sha1_loweruser_data.aaidN/A<@lower><@sha1>${(user_data.aaid)!}/@sha1/@lower{google_aid_sha1_lower}TRUETRUE
google_aid_sha1_upperuser_data.aaidN/A<@upper><@sha1>${(user_data.aaid)!}/@sha1/@upper{google_aid_sha1_upper}TRUETRUE
google_aid_sha256user_data.aaidN/A<@sha256>${(user_data.aaid)!}/@sha256{google_aid_sha256}TRUETRUE
google_aid_sha256_loweruser_data.aaidN/A<@lower><@sha256>${(user_data.aaid)!}/@sha256/@lower{google_aid_sha256_lower}TRUETRUE
google_aid_sha256_upperuser_data.aaidN/A<@upper><@sha256>${(user_data.aaid)!}/@sha256/@upper{google_aid_sha256_upper}TRUETRUE
google_aid_md5user_data.aaidN/A<@md5>${(user_data.aaid)!}/@md5{google_aid_md5}TRUETRUE
ididN/A<@firstNotEmpty>${(tune_site_event_id)!}|${(customer_event_alias)!}|${(name)!}/@firstNotEmptyTRUETRUE
impression_createdlast_attributed_touch_timestamp when last_attributied_touch_type == "IMPRESSION"N/A<@urlencode><#if (last_attributed_touch_type == 'IMPRESSION') && (last_attributed_touch_timestamp)??><@dateformat output_date_format="TIMESTAMP_SECONDS">${last_attributed_touch_timestamp}/@dateformat<#else></#if>/@urlencode{impression_timestamp}TRUEFALSE
impression_datelast_attributed_touch_timestamp when last_attributied_touch_type == "IMPRESSION"N/A<@urlencode><#if (last_attributed_touch_type == 'IMPRESSION') && (last_attributed_touch_timestamp)??><@dateformat output_date_format="yyyy-MM-dd">${last_attributed_touch_timestamp}/@dateformat<#else></#if>/@urlencode{impression_date}TRUEFALSE
impression_datetimelast_attributed_touch_timestamp when last_attributied_touch_type == "IMPRESSION"N/A<@urlencode><#if (last_attributed_touch_type == 'IMPRESSION') && (last_attributed_touch_timestamp)??><@dateformat output_date_format="yyyy-MM-dd HH:mm:ss">${last_attributed_touch_timestamp}/@dateformat<#else></#if>/@urlencode{impression_datetime}TRUEFALSE
impression_timelast_attributed_touch_timestamp when last_attributied_touch_type == "IMPRESSION"N/A<@urlencode><#if (last_attributed_touch_type == 'IMPRESSION') && (last_attributed_touch_timestamp)??><@dateformat output_date_format="HH:mm:ss">${last_attributed_touch_timestamp}/@dateformat<#else></#if>{impression_time}TRUEFALSE
impression_timestamp_millisecondslast_attributed_touch_timestamp when last_attributied_touch_type == "IMPRESSION"N/A<@urlencode><#if (last_attributed_touch_type == 'IMPRESSION') && (last_attributed_touch_timestamp)??>${last_attributed_touch_timestamp}<#else></#if>/@urlencode{impression_timestamp_milliseconds}TRUEFALSE
impression_timestamplast_attributed_touch_timestamp when last_attributied_touch_type == "IMPRESSION"N/A<@urlencode><#if (last_attributed_touch_type == 'IMPRESSION') && (last_attributed_touch_timestamp)??><@dateformat output_date_format="TIMESTAMP_SECONDS">${last_attributed_touch_timestamp}/@dateformat<#else></#if>/@urlencode{impression_timestamp}TRUEFALSE
install_createdinstall_activity_timestampN/A${(install_activity.timestamp)!}TRUETRUE
install_dateinstall_activity_timestampN/A<@urlencode><@dateformat output_date_format="yyyy-MM-dd">${install_activity.timestamp}/@dateformat/@urlencodeTRUEFALSE
install_datetimeinstall_activity_timestampN/A<@urlencode><@dateformat output_date_format="yyyy-MM-dd HH:mm:ss">${install_activity.timestamp}/@dateformat/@urlencode{install_datetime}TRUEFALSE
install_timeinstall_activity_timestampN/A<@urlencode><@dateformat output_date_format="HH:mm:ss">${install_activity.timestamp}/@dateformat/@urlencodeTRUEFALSE
install_timestamp_millisecondsinstall_activity_timestampN/A<@urlencode>${install_activity.timestamp}/@urlencodeTRUEFALSE
install_timestampinstall_activity_timestampN/A<@urlencode><@dateformat output_date_format="TIMESTAMP_SECONDS">${install_activity.timestamp}/@dateformat/@urlencodeTRUEFALSE
install_publisher_nameinstall_activity_touch_data_tilde_advertising_partner_name~advertising_partner_name${(install_activity.touch_data.tilde_advertising_partner_name)!}TRUETRUE
installeruser_data_installer_package_nameN/A
installer_package_nameuser_data_installer_package_nameN/A
invoke_url(_android|_ios|_fire)last_attributed_touch_data_dollar_invoke_url (_android, _ios, and _fire)N/AN/AFALSEFALSE
ios_ad_trackinguser_data_limit_ad_trackingN/A<#if (user_data.limit_ad_tracking)! >0<#else>1</#if>{ios_ad_tracking}TRUETRUE
ios_ifauser_data_idfa%24idfa${(user_data.idfa)!}{ios_ifa}TRUETRUE
ios_ifa_loweruser_data_idfaN/A<@lower>${(user_data.idfa)!}/@lower{ios_ifa_lower}TRUETRUE
ios_ifa_upperuser_data_idfaN/A<@upper>${(user_data.idfa)!}/@upper{ios_ifa_upper}TRUETRUE
ios_ifa_sha1user_data_idfaN/A<@sha1>${(user_data.idfa)!}/@sha1{ios_ifa_sha1}TRUETRUE
ios_ifa_sha1_loweruser_data_idfaN/A<@lower><@sha1>${(user_data.idfa)!}/@sha1/@lower{ios_ifa_sha1_lower}TRUETRUE
ios_ifa_sha1_upperuser_data_idfaN/A<@upper><@sha1>${(user_data.idfa)!}/@sha1/@upper{ios_ifa_sha1_upper}TRUETRUE
ios_ifa_sha256user_data_idfaN/A<@sha256>${(user_data.idfa)!}/@sha256{ios_ifa_sha256}TRUETRUE
ios_ifa_sha256_loweruser_data_idfaN/A<@lower><@sha256>${(user_data.idfa)!}/@sha256/@lower{ios_ifa_sha256_lower}TRUETRUE
ios_ifa_sha256_upperuser_data_idfaN/A<@upper><@sha256>${(user_data.idfa)!}/@sha256/@upper{ios_ifa_sha256_upper}TRUETRUE
ios_ifa_md5user_data_idfaN/A<@md5>${(user_data.idfa)!}/@md5{ios_ifa_md5}TRUETRUE
ios_ifvuser_data_idfvN/A${(user_data.idfv)!}{ios_ifv}TRUETRUE
ipuser_data_ipN/A${ (user_data.ip)! }TRUETRUE
is_coppauser_data_is_coppaN/AN/ATRUEFALSE
is_attributedlast_attributed_touch_data.$3pN/A<#if (last_attributed_touch_data.$3p)?? && ad_network.machine_name?? && (last_attributed_touch_data.$3p)! == (ad_network.machine_name)!>1<#else>0</#if>{is_attributed}TRUEFALSE
is_first_eventfirst_event_for_userN/A<#if (first_event_for_user)?? && first_event_for_user>1<#else>0</#if>{is_first_event}TRUEFALSE
is_first_purchaseevent_data.revenueN/A<#if (event_data.revenue)?? && (event_data.revenue > 0)>1<#else>0</#if>{is_first_purchase}TRUEFALSE
is_install_attributedlast_attributed_touch_data.$3pN/A<#if (last_attributed_touch_data.$3p)?? && ad_network.machine_name?? && (last_attributed_touch_data.$3p)! == (ad_network.machine_name)!>1<#else>0</#if>{is_install_attributed}TRUEFALSE
is_reengagementreengagement_activity.attributedN/A<#if (reengagement_activity.attributed)?? && reengagement_activity.attributed>1<#else>0</#if>{is_reengagement}TRUETRUE
is_view_throughlast_attributed_touch_type = IMPRESSIONN/A<#if (last_attributed_touch_type)! == 'IMPRESSION'>1<#else>0</#if>{is_view_through}TRUETRUE
languageuser_data_languageN/A${(user_data.language)!}{language}TRUETRUE
latitudeuser_data_geo_latN/ATRUE
levelcustom_data.levelN/A${(custom_data.level)!}{level}TRUETRUE
localeuser_data_device_localeN/AN/AFALSETRUE
log_ididN/ATRUE
longitudeuser_data_geo_lonN/ATRUE
mat_iduser_data_tune_mat_idN/A${(user_data.tune_mat_id)!}{mat_id}TRUETRUE
metro_codeuser_data_geo_dma_codeN/A${(user_data.geo_dma_code)!}TRUETRUE
mobile_app_typeuser_data.osN/A<#if (user_data.os) == 'IOS'>iOS<#elseif (user_data.os) == 'ANDROID'>Android<#else>${(user_data.os)!}</#if>{mobile_app_type}TRUETRUE
os_iduser_data_android_idN/A${(user_data.android_id)!}{os_id}TRUETRUE
os_jailbrokeuser_data_is_jailbrokenN/A${(user_data.is_jailbroken)!}{os_jailbroke}TRUETRUE
os_versionuser_data_os_version, user_data_os_version_androidN/A<#if (user_data.os == 'ANDROID') && (user_data.os_version_android)??>${(user_data.os_version_android)!}<#else>${(user_data.os_version)!}</#if>{os_version}TRUETRUE
package_nameuser_data_app_package_nameN/A${(user_data.app_package_name)!}{package_name}TRUETRUE
platform_aiduser_data_kindle_idN/A${(user_data.kindle_id)!}{platform_aid}TRUETRUE
postal_codeuser_data_geo_postal_codeN/A${(user_data.geo_postal_code)!}TRUETRUE
price_per_unitcontent_items_dollar_price
price_per_unit_usdcontent_items_dollar_price_in_usd
publisher_click_idlast_attributed_touch_data_tilde_external_touch_id~external_touch_id${(last_attributed_touch_data.~external_touch_id)!}TRUETRUE
publisher_idlast_attributed_touch_data_tilde_tune_publisher_id~tune_publisher_id${(last_attributed_touch_data_tilde_tune_publisher_id)!}
publisher_namelast_attributed_touch_data_tilde_tune_publisher_name~tune_publisher_name${(last_attributed_touch_data.~tune_publisher_name)!}{publisher_name}TRUETRUE
publisher_ref_idlast_attributed_touch_data_custom_fields.publisher_ref_idN/A<@firstNotEmpty>${(last_attributed_touch_data.publisher_ref_id)!}|${(last_attributed_touch_data.~click_id)!}/@firstNotEmpty{publisher_ref_id}TRUETRUE
publisher_sub1last_attributed_touch_data_tilde_tune_publisher_sub1~tune_publisher_sub1${(last_attributed_touch_data.~tune_publisher_sub1)!}{publisher_sub1}TRUETRUE
publisher_sub2last_attributed_touch_data_tilde_tune_publisher_sub2~tune_publisher_sub2${(last_attributed_touch_data.~tune_publisher_sub2)!}{publisher_sub2}TRUETRUE
publisher_sub3last_attributed_touch_data_tilde_tune_publisher_sub3~tune_publisher_sub3${(last_attributed_touch_data.~tune_publisher_sub3)!}{publisher_sub3}TRUETRUE
publisher_sub4last_attributed_touch_data_tilde_tune_publisher_sub4~tune_publisher_sub4${(last_attributed_touch_data.~tune_publisher_sub4)!}{publisher_sub4}TRUETRUE
publisher_sub5last_attributed_touch_data_tilde_tune_publisher_sub5~tune_publisher_sub5${(last_attributed_touch_data.~tune_publisher_sub5)!}{publisher_sub5}TRUETRUE
publisher_sub_ad_idlast_attributed_touch_data_tilde_ad_id~ad_id${(last_attributed_touch_data.~ad_id)!}TRUETRUE
publisher_sub_ad_namelast_attributed_touch_data_tilde_ad_name~ad_name${(last_attributed_touch_data.~ad_name)!}{sub_ad_name}TRUETRUE
publisher_sub_ad_reflast_attributed_touch_data_tilde_ad_name~ad_id${(last_attributed_touch_data.~ad_id)!}{sub_ad}TRUETRUE
publisher_sub_adgroup_idlast_attributed_touch_data_tilde_ad_set_id~ad_set_id${(last_attributed_touch_data.~ad_set_id)!}TRUETRUE
publisher_sub_adgroup_namelast_attributed_touch_data_tilde_ad_set_name~ad_set_name${(last_attributed_touch_data.~ad_set_name)!}{sub_adgroup_name}TRUETRUE
publisher_sub_adgroup_reflast_attributed_touch_data_tilde_ad_set_id~ad_set_id${(last_attributed_touch_data.~ad_set_id)!}{sub_adgroup}TRUETRUE
publisher_sub_campaign_idlast_attributed_touch_data_tilde_campaign_id~campaign_id${(last_attributed_touch_data.~campaign_id)!}TRUETRUE
publisher_sub_campaign_namelast_attributed_touch_data_tilde_campaign~campaign${(last_attributed_touch_data.~campaign)!}{sub_campaign_name}TRUETRUE
publisher_sub_campaign_reflast_attributed_touch_data_tilde_campaign_id~campaign${(last_attributed_touch_data.~campaign_id)!}{sub_campaign}TRUETRUE
publisher_sub_keyword_idlast_attributed_touch_data_tilde_keyword_id~keyword_id${(last_attributed_touch_data.~keyword_id)!}TRUETRUE
publisher_sub_keyword_namelast_attributed_touch_data_tilde_keyword~keyword${(last_attributed_touch_data.~keyword)!}{sub_keyword_name}TRUETRUE
publisher_sub_keyword_reflast_attributed_touch_data_tilde_keyword_id~keyword_id${(last_attributed_touch_data.~keyword_id)!}{sub_keyword}TRUETRUE
publisher_sub_placement_idlast_attributed_touch_data_tilde_placement_id~placement_id${(last_attributed_touch_data.~placement_id)!}TRUETRUE
publisher_sub_placement_namelast_attributed_touch_data_tilde_placement~placement${(last_attributed_touch_data.~placement)!}{sub_placement_name}TRUETRUE
publisher_sub_placement_reflast_attributed_touch_data_tilde_placement_id~placement_id${(last_attributed_touch_data.~placement_id)!}{sub_placement}TRUETRUE
publisher_sub_publisher_idlast_attributed_touch_data_tilde_secondary_publisher_id~secondary_publisher_id${(last_attributed_touch_data.~secondary_publisher_id)!}TRUE
publisher_sub_publisher_namelast_attributed_touch_data_tilde_secondary_publisher~secondary_publisher${(last_attributed_touch_data.~secondary_publisher)!}{sub_publisher_name}TRUETRUE
publisher_sub_publisher_reflast_attributed_touch_data_tilde_secondary_publisher_id~secondary_publisher_id${(last_attributed_touch_data.~secondary_publisher_id)!}{sub_publisher}TRUETRUE
publisher_sub_site_namelast_attributed_touch_data_tilde_sub_site_name~sub_site_name${(last_attributed_touch_data.~sub_site_name)!}{sub_site_name}TRUETRUE
quantitycustom_data_quantityN/A${(custom_data.quantity)!}{quantity}TRUETRUE
quantitycontent_items[].dollar_quantityN/ATRUE
ratingcustom_data_ratingN/A${(custom_data.rating)!}TRUETRUE
referral_sourceuser_data_referral_sourceN/ATRUE
referral_urlexternal_intent_uriN/AN/AFALSEFALSE
region_nameuser_data_geo_region_enN/ATRUE
revenueevent_data_revenueN/A${(event_data.revenue)!}{revenue}TRUETRUE
revenue_usdevent_data_revenue_in_usdN/A${(event_data.revenue_in_usd)!}{revenue_usd}TRUETRUE
screen_layout_sizeuser_data_screen_width “x” user_data_screen_height (e.g. 1125 X 2436)N/ATRUE
screen_sizeuser_data_screen_width “x” user_data_screen_height (e.g. 1125 X 2436)N/ATRUE
sdkuser_data_sdkN/A${(user_data.sdk)!}{sdk}TRUETRUE
sdk_versionuser_data_sdk_versionN/A${(user_data.sdk_version)!}TRUETRUE
search_stringevent_data_search_queryN/A${(event_data.search_query)!}{search_string}TRUETRUE
session_datetimetimestampN/A${(timestamp)!}TRUEFALSE
session_timestamplast_attributed_touch_timestampN/ATRUE
site_event_idtune_site_event_idN/A${(tune_site_event_id)!}{site_event_id}TRUETRUE
site_event_item_namecontent_items[].dollar_product_brandN/A${(content_items[0].$product_brand)!}TRUETRUE
site_event_items_countcount of content_itemsN/ATRUE
site_event_itemscontent_items[]N/A${(content_items[0])!}{event_items_json}TRUEFALSE
site_event_namecustomer_event_aliasN/A<#if (customer_event_alias)?? && (customer_event_alias)?has_content>${(customer_event_alias)!}<#else>${(name)!}</#if>{event_name}TRUETRUE
site_event_typeTRUE
site_idtune_site_idN/A${(tune_site_id)!}{site_id}TRUETRUE
site_nametune_site_nameN/A${(tune_site_name)!}{site_name}TRUETRUE
stat_click_idlast_attributed_touch_data_custom_fields_stat_click_idN/ATRUE
stat_impression_idlast_attributed_touch_data_custom_fields_stat_impression_idN/ATRUE
sub_ad_idlast_attributed_touch_data_tilde_ad_id~ad_idTRUE
sub_ad_namelast_attributed_touch_data_tilde_ad_name~ad_nameTRUE
sub_ad_reflast_attributed_touch_data_tilde_ad_name~ad_nameTRUE
sub_adgroup_idlast_attributed_touch_data_tilde_ad_set_id~ad_set_idTRUE
sub_adgroup_namelast_attributed_touch_data_tilde_ad_set_name~ad_set_nameTRUE
sub_adgroup_reflast_attributed_touch_data_tilde_ad_set_name~ad_set_nameTRUE
sub_campaign_idlast_attributed_touch_data_tilde_campaign_id~campaign_idTRUE
sub_campaign_namelast_attributed_touch_data_tilde_campaign_name~campaign_nameTRUE
sub_campaign_reflast_attributed_touch_data_tilde_campaign_name~campaign_nameTRUE
sub_keyword_idlast_attributed_touch_data_tilde_keyword_id~keyword_idTRUE
sub_keyword_namelast_attributed_touch_data_tilde_keyword_name~keyword_nameTRUE
sub_keyword_reflast_attributed_touch_data_tilde_keyword_name~keyword_nameTRUE
sub_placement_idlast_attributed_touch_data_tilde_placement_id~placement_idTRUE
sub_placement_namelast_attributed_touch_data_tilde_placement_name~placement_nameTRUE
sub_placement_reflast_attributed_touch_data_tilde_placement_name~placement_nameTRUE
sub_publisher_idlast_attributed_touch_data_tilde_secondary_publisher_id~secondary_publisher_idTRUE
sub_publisher_namelast_attributed_touch_data_tilde_secondary_publisher~secondary_publisher_nameTRUE
sub_publisher_reflast_attributed_touch_data_tilde_secondary_publisher~secondary_publisher_nameTRUE
sub_site_namelast_attributed_touch_data_tilde_sub_site_name~sub_site_nameTRUE
sub_site_reflast_attributed_touch_data_tilde_sub_site_name~sub_site_nameTRUE
store_app_idN/A<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="ANDROID"><@break/><#elseif bundle.os == "IOS">${(bundle.ios.itunes_id?substring(2))!}</#if><@break/></#if>/@loopTRUEFALSE
timeN/A<@urlencode><@dateformat output_date_format="HH:mm:ss">${.now}/@dateformat/@urlencodeTRUETRUE
timestamp_millisecondsN/A${.now?long}TRUETRUE
timestampN/A<@urlencode><@dateformat output_date_format="TIMESTAMP_SECONDS">${.now}/@dateformat/@urlencodeTRUETRUE
tracking_idlast_attributed_touch_data.tracking_idN/A${(last_attributed_touch_data.tracking_id)!}TRUETRUE
transaction_idcustom_data.transaction_idN/A${(custom_data.transaction_id)!}{transaction_id}TRUETRUE
unit_pricecontent_items[].dollar_priceN/A${(content_items[0].$price)!}TRUETRUE
unit_price_usdcontent_items[].dollar_price_in_usdN/A${(content_items[0].$price_usd)!}TRUETRUE
user_agentuser_agentN/A${(user_agent)!}{user_agent}TRUETRUE
user_iduser_data_developer_identityN/A${(user_data.developer_identity)!}{user_id}TRUETRUE
valuecontent_items[].dollar_valueN/A${(content_items[0].$value)}TRUETRUE
value_usdcontent_items[].dollar_value_in_usdN/A${(content_items[0].$value_in_usd)}TRUETRUE
veruser_data_sdk_versionN/ATRUE
windows_aiduser_data_windows_aidN/A${(user_data.windows_aid)!}{windows_aid}TRUETRUE
wurfl_brand_nameuser_data_brandN/A${(user_data.brand)!}TRUETRUE
wurfl_device_osuser_data_osN/A${(user_data.os)!}TRUETRUE
wurfl_device_os_versionuser_data_os_versionN/A${(user_data.os_version)!}TRUETRUE
wurfl_model_nameuser_data_modelN/A${(user_data.model)!}

URL Function Macros

TUNE URL Function MacroBranch URL Function Macro
{firstNotEmpty()}`<@firstNotEmpty>option1option2option3/@firstNotEmpty`
{alphanumeric()}<@alphanumeric>STRING1-STRING2-&STRING3</@alphanumeric>