Overview

Branch QR Codes leverage existing channels like physical store locations, store receipts, flyers, direct mail campaigns, product packaging, print media, desktop website, and even over-the-top channels. You can use them to reach various user segments to convert them into loyal app users. By using Branch QR Codes to reach new users and bring your existing user base into the app, you can unlock greater user LTV, in-app revenue, and hit your app growth goals.

QR Codes Use Cases

• In-Store Signage, Posters, Flyers, etc.
• Purchase Materials (receipts, bags, cups, etc.)
• Physical Mailers
• TV Ads
• Email
• Cross-Device Engagement:
  • Desktop Web to App
  • Auto-Login
  • Referrals
  • Promotions, Coupons, etc
  • In-App Sharing

How does it work?

1. User is presented with a QR code.
2. User uses their phone's camera to scan the QR code.
3. User is routed to the App/Play Store to download the app.
4. App install & downstream app events are attributed to QR code.

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QR Codes

To learn how to create QR Codes in Branch, view our guide here.

Access

Access to Branch QR Codes is included with our Engagement product. Learn more on the Help Center pricing page.