Overview

Yahoo!, a subsidiary of Verizon Media/Oath, is a values-led company committed to building brands people love. They reach one billion people around the world with a dynamic house of media and technology brands. A global leader in digital and mobile, Yahoo! is shaping the future of media through its Yahoo Ads as well.

How does it work?

1. Branch connects with Yahoo! for running app campaigns.
2. User sees an ad to download app.
3. User installs the app and converts.
4. Branch communicates with the ad network via API integration to see if they will claim attribution.
   • If Yahoo! claims attribution, they will respond back to Branch with event details.
5. The Branch Dashboard will update reports for you to be able to compare and measure ad campaigns across platforms, ad set name, ad partner, etc.

Enabling Yahoo! Ads

1. Navigate to Partner Management in the Branch Dashboard

2. Scroll down or use the search box to look for Yahoo!

3. Insert your Yahoo Conversion Tag ID into the Yahoo Pixel ID field.

4. Read and Accept the Terms of Service.

5. Configure your events under the Events Config tab.

Branch tracked events should automatically be mapped to the correct event names in Yahoo!. Be sure to map custom events as well. Please follow the guide here on tracking events with Branch.

6. Save your settings.

It may take some time for Branch and Yahoo! to start exchanging data. Please allow up to 48 hours for data to show in the Branch Dashboard and in Yahoo!.

Yahoo! Mappings

Yahoo! Data Mapping

Yahoo! Event Mapping