Yahoo! Ads

Unlock accurate data and reporting for your campaigns with the Branch and Yahoo! Ads integration.

Overview

Yahoo!, a subsidiary of Verizon Media/Oath, is a values-led company committed to building brands people love. They reach one billion people around the world with a dynamic house of media and technology brands. A global leader in digital and mobile, Yahoo! is shaping the future of media through its Yahoo Ads as well.

How does it work?

  1. Branch connects with Yahoo! for running app campaigns.
  2. User sees an ad to download app.
  3. User installs the app and converts.
  4. Branch communicates with the ad network via API integration to see if they will claim attribution.
    • If Yahoo! claims attribution, they will respond back to Branch with event details.
  5. The Branch Dashboard will update reports for you to be able to compare and measure ad campaigns across platforms, ad set name, ad partner, etc.

Enabling Yahoo! Ads

1. Navigate to Partner Management in the Branch Dashboard

2. Scroll down or use the search box to look for Yahoo!

3. Insert your Yahoo Conversion Tag ID into the Yahoo Pixel ID field.

4. Read and Accept the Terms of Service.

5. Configure your events under the Events Config tab.

Branch tracked events should automatically be mapped to the correct event names in Yahoo!. Be sure to map custom events as well. Please follow the guide here on tracking events with Branch.

6. Save your settings.

It may take some time for Branch and Yahoo! to start exchanging data. Please allow up to 48 hours for data to show in the Branch Dashboard and in Yahoo!.

Yahoo! Mappings

Yahoo! Data Mapping

Yahoo! Attribution Tag

Branch Analytics Tag

Example Value

n/a

$3p

a_yahoo_san

n/a

~advertising_partner_name

Yahoo!

engagement_time

last_attributed_touch_timestamp

1455675372963

campaign_name

~campaign

Light Bright Launch

campaign_id

~campaign_id

15292426

adgroup_name

~ad_set_name

Example name

adgroup_id

~ad_set_id

235465654654

creative_name

~ad_name & ~creative_name

Creative name

creative_id

~ad_id & ~creative_id

123456

demand_platform_id

~channel

1 or 2

Note:

  • 1: Native Ad Platform (O&O)
  • 2: Verizon Media DSP

campaign_type

~tags

App Install

network_id

~network

456456

site_id

~secondary_publisher

dhjs8723tgajshd23a

event_type

last_attributed_touch_type

CLICK or IMPRESSION

Yahoo! Event Mapping

Branch Event

Yahoo! Event

Event Category

INSTALL

n/a - specific endpoint

n/a - specific endpoint

PURCHASE

Purchased

Purchase

INITIATE_PURCHASE

InitiatedCheckout

Initiate Checkout

ADD_TO_CART

AddedToCart

Add to Cart

VIEW_ITEM

ViewedContent

View Content

ADD_PAYMENT_INFO

AddedPaymentInfo

Add Payment Info

COMPLETE_REGISTRATION

CompletedRegistration

Others

SEARCH

Searched

Others

ACHIEVE_LEVEL

AchievedLevel

Others

OPEN, REINSTALL

ActivatedApp

Others

COMPLETE_TUTORIAL

CompletedTutorial

Others

ADD_TO_WISHLIST

AddedToWishlist

Add To Wishlist

UNLOCK_ACHIEVEMENT

UnlockedAchievement

Others

SHARE

n/a

Others

SPEND_CREDITS

SpentCredits

Others

RATE

Rated

Others

SUBSCRIBE

SignUp

Sign Up

CUSTOM

Lead

Others


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