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Cost on Links


In partnership with specific ad networks, Branch supports ingesting cost data through Branch Ad Links with specific parameters. Support for cost ingestion will give you a much more holistic view of your ad performance when looking at reports in the Branch Dashboard. This will save time so you don't have to view individual ad network accounts to understand ROI on ad spend.


In order to enable Cost Data, you need to have completed the following:

  1. Created a Branch Dashboard.
  2. Enabled Universal Ads for your Branch account.
  3. Implemented the Branch SDK into your mobile app (iOS | Android)

Enabling Cost via Links

For supported Non-SANs, cost data can be ingested through the use of Branch Ad Links in your campaigns for partners that support the following link parameters:

~costCost amountYes
~cost_currencyCurrency of the cost
Set to USD if not supplied by ad network
~cost_modelSupported cost models for reporting:
- CPC = Cost/Clicks
- CPM = Cost/(Impressions/1000)
- CPI = Cost/Installs