Overview

In partnership with specific ad networks, Branch supports ingesting cost data through Branch Ad Links with specific parameters. Collecting cost ingestion data using Branch Ad Links will give you a much more holistic view of your ad performance when looking at reports in the Branch Dashboard. This will save time so you don't have to view individual ad network accounts to understand ROI on ad spend.

Prerequisites

In order to enable Cost Data, you first need to:

Create a Branch Dashboard.
Enable Ads for your Branch account.
- Contact your Branch account manager or visit our packaging page.
Implement the Branch SDK into your mobile app (iOS | Android)
- Track Events

Ingest Cost via Ad Links

For supported non-SANs, cost data can be ingested through the use of Branch Ad Links in your campaigns for partners that support the following link parameters:

Parameter	Description	Required?
`~cost`	Cost amount.	Yes
`~cost_currency`	Currency of the cost. Set to USD if not supplied by ad network.	No
`~cost_model`	Supported cost models for reporting: - `CPC` = Cost/Clicks - `CPM` = Cost/(Impressions/1000) - `CPI` = Cost/Installs	Yes

Ad Partner Settings

To view the link parameters for a particular ad partner, go to the Link Parameters tab in the Ad Partner Settings section for that ad partner.

Create Ad Links

To learn more about creating Branch Ad Links, visit our guide.