Dashboard Reports

Customize, save, and share performance reports of your app through Branch Dashboard reports.

Overview

The Branch Dashboard is the best place to view your campaign performance across all of your Branch-integrated channels. Use the data collected through Branch's cross-platform Link Graph to make data driven decisions to improve metrics and user experience.

Available Reports:

  • Summary
  • Ads
  • Journeys
  • Email
  • Quick Links
  • Sources

Limitations

Limitation

Details

Max lookback

6 months

Trends Graph

The Trends Graph is a type of view in the Branch Dashboard that allows you to view your campaign performance through robust charts.

The Trends Graph can be customized to show two events compared by a specific attribute.

Filter

Applying filters can help drill down into more specific campaign parameters to better fit the story of your report. Filters uses a set of operators to specify those parameters:

  • equals
  • contains
  • starts with
  • ends with
    The available options you have for filters are based on what is currently available in your Branch data. If you don't see a specific option on your filter, it likely means that the data is not yet there or something went wrong during implementation.

Granularity

Granularity allows you to break down the chart by day, week, or month.

Events/Performance Table

The Events/Performance Table is a type of view in the Branch Dashboard that allows you to view your campaign performance through customizable tables with download capabilities.

Columns

To change which events and/or metrics are shown as columns:

  1. In the header of the table, in the far-right upper corner, click the three column button.
  2. Select the events and/or metrics of interest to you.
  3. To re-arrange the column order, click on the dotted tab to the right of the column name and drag to re-order.

Compare By

To modify which dimension the columns are split by:

  1. Click on the Compare by drop-down and select the dimension on which you want the event split.
  2. To remove a dimension, click theX next to the event in the Compare by field.

Filter

Applying filters can help drill down into more specific campaign parameters to better fit the story of your report. Filters uses a set of operators to specify those parameters:

  • equals
  • contains
  • starts with
  • ends with
    The available options you have for filters are based on what is currently available in your Branch data. If you don't see a specific option on your filter, it likely means that the data is not yet there or something went wrong during implementation.

Granularity

Granularity allows you to break down the chart by day, week, month, or all time.

Report Previews

If certain conditions are met, you may see a prompt on Events/Performance Tables to Run Full Report. To ensure stable performance and usability, Branch only shows you partial data for your report until you confirm to run the full report. This is also a good opportunity to confirm you have the correct columns/dimensions set.

Report Previews only initiate when the following conditions are met:

Time-Range

Granularity

Preview Data Time Range

> 30 Days

Daily

First 7 Days

> 60 Days

Weekly

First 2 Weeks

> 90 Days

Monthly

First 1 Month

Export CSV

In addition to seeing the report in the Events/Performance Tables, you also have the ability to export the table as a CSV by clicking the download button next to the granularity setting. The CSV you export will abide by the time range you set from the Export CSV modal.

Show/Hide Options

Both the Trends Graph and the Events/Performance Table include two check boxes to show/hide both Organics and Unique.

Organic

When Organic is checked, unattributed data will show (attributed: false). This data is not attributed to any click or impression, and is the same as "organic" or "direct" data. By default, Organics are left hidden.

Unique

When Unique is checked, Branch employs an algorithm to generate an approximation of unique users completing an event within a given time period.

For example: Within the time interval selected, if 1 user clicks 100 times, the dashboard will only display 1 unique click.

There is no concept of "unique revenue"; "revenue" is always the sum of all purchase events.

By default, Unique is shown.

Share / Save / Reset Reports

Share Page State

You can easily share the current state of your report - i.e. including whatever changes you have made to the default view - by clicking on the link button and copying the auto-generated Branch Link. You can then send this link to users who have access to your Branch Dashboard for them to view that report.

Save Page View

You can also save the current state of your report - i.e. including whatever changes you have made to the default view - by clicking on the flag button, naming the view, and clicking Save.

You can also access your previously saved reports here as well.

Reset Page State

You can reset the state of the report back to its default state at any time, by clicking on the reset button.


Did this page help you?