Impact of iOS 14 on Branch Data Integrations

Will Branch's integration with this partner require updates for iOS 14?

Does customer need to take action?

Adjust

Yes - need to collect IDFV

Adobe

Integration is still valid without IDFA, because they would use MID/VID/AID user IDs.

Still need to update postbacks to use IDFV, as device ID can be a fallback attribution parameter in lieu of a user ID (Adobe to first confirm if/how they can ingest IDFV).

Not at this time. Partner waiting for Apple's policy updates before making any changes.

Amplitude

No

Not at this time. Partner waiting for Apple's policy updates before making any changes.

AppsFlyer

Yes - need to collect IDFV

Braze

No - Integration is still valid without IDFA, because they would use internal user IDs

Firebase

No - This integration is handled entirely client-side

Google Analytics

No - Integration is still valid without IDFA, because they would use internal user IDs

Heap

No

Not at this time. Partner waiting for Apple's policy updates before making any changes.

Kochava

No - DI already uses IDFV if IDFA is missing from event

Mixpanel

Integration is still valid without IDFA, because they would use Mixpanel's anonymous user IDs.

Still need to update postbacks to use IDFV, as device ID can be a fallback attribution parameter in lieu of a user ID (Mixpanel to first confirm if/how they can ingest IDFV).

Not at this time. Partner waiting for Apple's policy updates before making any changes.

mParticle

No - Integration is still valid without IDFA, because they would use internal user IDs.

Should upgrade to latest versions of all the relevant SDKs and kits to be safe.

Customers who still want to collect IDFA and pass it to mParticle should implement Apple's frameworks for collecting it directly and pass it to mParticle on an Identify call.

Segment

No - Integration is still valid without IDFA, because they would use internal user IDs.

Should upgrade to latest versions of all the relevant SDKs and kits to be safe.

Customers who still want to collect IDFA and pass it to Segment should implement Apple's frameworks for collecting it directly and pass it to Segment on an Identify call.

Visual IQ

No

Not at this time. Partner waiting for Apple's policy updates before making any changes.

Updated 15 days ago


Impact of iOS 14 on Branch Data Integrations


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