Overview

Branch connects to Google Marketing Platform (GMP) to surface ad-drive app conversions in the Branch Dashboard.

Google Marketing Platform includes the following products:

• Display & Video 360 or DV360 (Formerly DoubleClick Bid Manager (DBM))
• Campaign Manager 360 or CM360 (Formerly DoubleClick Campaign Manager (DCM))

Feature Support

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Local Currency Code

Branch now supports revenue in local currency when reporting on cost for Google Marketing Platform. This results in a more accurate representation of performance.

Be sure to set your local currency in the Branch Dashboard.

How does it work?

1. Branch connects with Google Marketing Platform (GMP) through an API Endpoint through account authentication in the Branch Dashboard through Link IDs set up in GMP.
   • If you are using GMP as a campaign manager, and a third party for the ad inventory, see the Attribution Claim Scenarios to get additional details.
2. Events are configured to send from Branch to GMP.
3. Once campaigns are launched, users see an ad to download the app.
4. User installs the app and performs in-app events (ex. PURCHASE)
   • The Branch SDK captures the app install and downstream events.
5. Branch communicates with GMP through the API Endpoint and sends GMP data about the conversion.
6. GMP claims conversions by sending the click or impression campaign data that sourced it to Branch.
7. The Branch Dashboard will update reports for you to be able to compare and measure ad campaigns across platforms, secondary publishers, etc.
   • If you are not using Branch Links, you can only see the fields provided by GMP.

Attribution Claim Scenarios

For customers that utilize GMP Ad-server and use trackers on 3rd party platforms (ex. DSPs like The Trade Desk) to get unified reporting in GMP, the attribution claim to Branch will depend on the setup in GMP.

Event Mappings