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Using Branch
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Get Started

Quick Start Guide for Implementing Branch
What is Branch?
Glossary
Summary Analytics Page

Branch Use Cases

Ads Attribution
- SEO App Attribution
Deep Linking
- NativeLink™ Deferred Deep Linking
Web to App
Email to App
QR Codes
SMS
Push Notifications

Attribution & Methodology

Branch Methodology Overview
- Predictive Modeling (PREM)
Advertising Identifiers for Attribution
Branch Attribution Logic & Settings
Re-engagement Attribution Logic & Settings
Compare Installs to Apple iTunes and Google Play
Multi-Touch Attribution
Over-the-Top Platforms

Create Branch Links

Create Deep Links
- Deep Link Data Options
Create Quick Links
- Link Templates
Create Ad Links
Create In-App Sharing and Referral Links

Universal Ads

Universal Ads Overview
Universal Ads Partners
- The Branch Certified Partner Program
Universal Ads Partner Integration Guide
Universal Ads Reporting
- Universal Ads Analytics
- Cohort Analytics
Postbacks
- Configure Postbacks
- Postback Macros & Functions
Additional Configuration
Testing & Troubleshooting
- Test Universal Ads Campaign Setup
- Test Postbacks
Fraud
- Manage Fraud Rules
- Fraud Analytics
Engagement Builder
- Create an Engagement Group
- Manage Your Engagement Groups

Universal Ads SANs

Self-Attributing Networks (SANs)
- What is a Self Attributing Network?
- Common Sources of SAN Reporting Discrepancies
Apple Search Ads
Facebook Ads Overview
Google Ads
Google Marketing Platform Overview
- Google Marketing Platform
- Doubleclick (Legacy)
Oath Ads
Snap
- Snap Advanced Conversions
Twitter Ads
SAN Deferred Deep Linking
SAN Web Tracking

iOS 14 & SKAdNetwork

Impact of iOS 14 on Branch Channels
Impact of iOS 14 on Branch Ad Partners
Impact of iOS 14 on Branch Data Integrations
Ad Networks Supporting SKAdNetwork
SKAdNetwork Mobile Integration

Journeys

Journeys Overview
- Journeys and GDPR
Create Journeys Banners or Interstitials
Advanced Journeys Configuration
Example Journeys Audience Configuration
Manage Journeys
Creatives Manager
Troubleshoot Journeys Banners
Journeys Analytics
Journeys on Accelerated Mobile Pages (AMP)
Journeys FAQs

Universal Email

Universal Email Overview
Universal Email Partners
Universal Email Integration Guide
Personalization
- Movable Ink - In-App Messages
- Movable Ink - Email
Universal Email Link Debugger

Data Feeds

Data Feeds Overview
Data Integration Partners
Data Integration Implementation Guide
Webhooks
Export APIs

Dashboard Configuration

Configure Link Behaviors for Redirects and Link Domain
- Advanced Settings & Change Your Link Domain
- Troubleshooting Link Formatting Errors
Attribution Windows
Desktop SMS & Text Me the App
Deepviews
Add Additional Apps

Tools

Liveview
Recent Activity

Account Settings

Enable Single Sign On
- Okta
Manage Account Profile
Manage User Profile
Add and Manage Test Devices

Manage Users & Permissions

Entity Views, Roles & Access Levels Overview
Default Access Levels, Users Roles & Permissions
Add & Manage Users
Grant an Agency Access

Billing

Billing Overview
Manage Billing
Access Invoices
Manage Subscription
Cancel Your Account
Request W9
How Trials Work

Data Privacy

Handle Data Subject Requests From End Users
Best Practices to Avoid Sending PII to Branch
SDK Privacy Controls
Answering the App Store Connect Privacy Questions
Answering the Google Play Store Privacy Questions

Support

Branch Support Handbook

Get Started

Quick Start Guide for Implementing Branch
What is Branch?
Glossary
Summary Analytics Page

Branch Use Cases

Ads Attribution
- SEO App Attribution
Deep Linking
- NativeLink™ Deferred Deep Linking
Web to App
Email to App
QR Codes
SMS
Push Notifications

Attribution & Methodology

Branch Methodology Overview
- Predictive Modeling (PREM)
Advertising Identifiers for Attribution
Branch Attribution Logic & Settings
Re-engagement Attribution Logic & Settings
Compare Installs to Apple iTunes and Google Play
Multi-Touch Attribution
Over-the-Top Platforms

Create Branch Links

Create Deep Links
- Deep Link Data Options
Create Quick Links
- Link Templates
Create Ad Links
Create In-App Sharing and Referral Links

Universal Ads

Universal Ads Overview
Universal Ads Partners
- The Branch Certified Partner Program
Universal Ads Partner Integration Guide
Universal Ads Reporting
- Universal Ads Analytics
- Cohort Analytics
Postbacks
- Configure Postbacks
- Postback Macros & Functions
Additional Configuration
Testing & Troubleshooting
- Test Universal Ads Campaign Setup
- Test Postbacks
Fraud
- Manage Fraud Rules
- Fraud Analytics
Engagement Builder
- Create an Engagement Group
- Manage Your Engagement Groups

Universal Ads SANs

Self-Attributing Networks (SANs)
- What is a Self Attributing Network?
- Common Sources of SAN Reporting Discrepancies
Apple Search Ads
Facebook Ads Overview
Google Ads
Google Marketing Platform Overview
- Google Marketing Platform
- Doubleclick (Legacy)
Oath Ads
Snap
- Snap Advanced Conversions
Twitter Ads
SAN Deferred Deep Linking
SAN Web Tracking

iOS 14 & SKAdNetwork

Impact of iOS 14 on Branch Channels
Impact of iOS 14 on Branch Ad Partners
Impact of iOS 14 on Branch Data Integrations
Ad Networks Supporting SKAdNetwork
SKAdNetwork Mobile Integration

Journeys

Journeys Overview
- Journeys and GDPR
Create Journeys Banners or Interstitials
Advanced Journeys Configuration
Example Journeys Audience Configuration
Manage Journeys
Creatives Manager
Troubleshoot Journeys Banners
Journeys Analytics
Journeys on Accelerated Mobile Pages (AMP)
Journeys FAQs

Universal Email

Universal Email Overview
Universal Email Partners
Universal Email Integration Guide
Personalization
- Movable Ink - In-App Messages
- Movable Ink - Email
Universal Email Link Debugger

Data Feeds

Data Feeds Overview
Data Integration Partners
Data Integration Implementation Guide
Webhooks
Export APIs

Dashboard Configuration

Configure Link Behaviors for Redirects and Link Domain
- Advanced Settings & Change Your Link Domain
- Troubleshooting Link Formatting Errors
Attribution Windows
Desktop SMS & Text Me the App
Deepviews
Add Additional Apps

Tools

Liveview
Recent Activity

Account Settings

Enable Single Sign On
- Okta
Manage Account Profile
Manage User Profile
Add and Manage Test Devices

Manage Users & Permissions

Entity Views, Roles & Access Levels Overview
Default Access Levels, Users Roles & Permissions
Add & Manage Users
Grant an Agency Access

Billing

Billing Overview
Manage Billing
Access Invoices
Manage Subscription
Cancel Your Account
Request W9
How Trials Work

Data Privacy

Handle Data Subject Requests From End Users
Best Practices to Avoid Sending PII to Branch
SDK Privacy Controls
Answering the App Store Connect Privacy Questions
Answering the Google Play Store Privacy Questions

Support

Branch Support Handbook

Only admins can see thisEnable it for everyone

Universal Ads Reporting

Paid Ads Analytics

Ads Fraud Analytics

Cohort Analytics

Updated about a year ago

What's Next

Universal Ads Reporting FAQs

Universal Ads Reporting

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