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Analyze QR Code Performance

View key metrics related to your Branch QR Codes.

Overview

The Branch Dashboard can help you generate and view reports for your QR Code campaigns.

The following metrics are specific to QR Codes. You can use them to view, compare, and filter your campaigns:

MetricDescription
Link TitleThe title of your QR Code.
ScansNumber of times users scanned on a Branch Link, or on an ad where Branch can fetch click data from a third party (e.g. Facebook ads).

Analyze QR Code Performance

To start analyzing the performance of your Branch QR Codes, start by navigating to the Analytics tab of the QR Codes section of the Branch Dashboard.

Performance

Within the Analytics tab you'll find the Performance table, which allows you to view your Branch QR Code campaign performance through customizable tables with download capabilities.

Trends

Below the Performance table is the Trends graph, which allows you to view your Branch QR Code campaign performance through robust charts.

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More Reporting

QR Code reports are similar to other Branch Dashboard reports. To learn more, view our Dashboard Reports guide.