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Link Templates

Create templates to apply reusable attributes to your Branch Quick Links.



Link Templates is a paid feature currently in a Beta trial; be aware that there may be unexpected bugs/behaviors until the full release. Please reach out to your Branch account manager to get access to Link Templates.


Link Templates is a tab in the Branch Dashboard as part of Quick Links and is automatically included as part of Branch's LinkHub product. It allows you to manage all of the templates that your Quick Links may be using. A Link Template can be applied when creating a Quick Link to auto-apply reusable attributes that can be used on multiple Quick Links. Applying a Link Template to your Quick Link has many benefits and can save you time when managing your Branch-powered campaigns.

Benefits of Link Templates

  • Reusable templates
  • Avoid creating duplicate links
  • Create links with just one click
  • Pre-populate values for cleaner analytics


Your Branch Account requires permission to the Link Templates feature via the Link Template Settings Permission. This can be set on each individual by an admin in your Branch Dashboard's Team Member Settings.


“Admin” and “Team Member” users will get View & Edit access to Link Templates automatically. “Full Read” will get View access. “Limited Read” and “User Coordinator” will not get any access.

ViewAbility for the user to use and access existing Link Templates.
EditAbility for the user to create, edit, archive, and duplicate Link Templates.

Additional details on setting permissions for users on the Branch Dashboard can be found here.

Create Link Template

To create a Link Template, navigate to the Link Template tab from the Quick Links screen on the Branch Dashboard. Alternatively, if you have not created a Link Template before, you will have the option to create a Link Template when creating a Branch Quick Link.

Click Create New Template.

1. Name Link Template

The first and required step is to name your Link Template. Make sure to make the name of your template descriptive as it will make it easy to remember and apply the template for future Quick Links along with additional details about the template in the Link Template Note section.

Below the Link Template Note section, you can mark specific field names to be Required. checking the respective checkbox for a given field name will enforce the user to fill out values for those fields when the template is applied to a Quick Link.

2. Analytics Tags

Adding analytics tags to your Link Template is optional. We recommend adding analytics tags so that your Dashboard Reports all use the same standard naming conventions for tracking campaign performance. These fields can also be marked as Required.

3. Redirects

Adding redirects to your Link Template is optional. You can specific redirects by platform. Doing so will determine the user experience when clicking on the link without the app installed to route the user to the app store, a web page, or a deep view. These fields will always be marked as Required.

Setting the Redirect Type to Default will use the settings set in the Configuration screen.

4. Link Data

Adding link data to your Link Template is optional. You can add fields that will be useful for the mobile app (ex. deep linking parameters). You may need to reach out to your mobile development team to confirm with key/value pairs are necessary for your link based on your use case. These fields can also be marked as Required.

5. Social Media Tags

Adding social media tags to your Link Template is optional. These tags can be set in order to fill Open Graph tags that make your Quick Link more descriptive with a title, description, and image.

If you set a fixed value for the Original Web URL field in the Name Link Template step, links created from this template will scrape that URL for open graph tags to fill the social media tags.

Manage Link Templates

If you've created any Link Templates, you can view and manage them all on the Link Templates screen.

Link Template Actions

For each Link Template, you can perform a specific action:

  • Edit Template: This action will allow you to edit the template.
    • Editing a template will not retroactively change Quick Links that have already been made using the template.
  • Create Link from Template: This action will allow you to create a Quick Link with the template applied to it.
  • Archive Template: This action will remove the delete the LInk Template. Archiving does not impact existing Quick Links using the template.
  • Duplicate Template: This action will create a copy of the template and let you change the copied Link Template's attributes.