If you care about driving app growth and adoption, improving user experiences, or optimizing performance across paid and organic campaigns, you’re in the right place.

The Branch Growth Platform handles all the complexity to make sure your links always route your users to the correct content. From deep linked re-engagement ads to web and email campaigns that seamlessly continue the journey (even through the app install process!), Branch helps you drive and measure engagement and performance for all of your marketing channels.

The Branch Growth Platform works together with your current marketing tech stack. It offers flexible data export products and out of the box integrations with leading ad networks, ESPs, and analytics tools.

This portal is a resource where you can learn more about implementing our products across various use cases.

We can't wait to see you supercharge your mobile growth!

Branch Growth Platform

The Branch Growth Platform houses a robust set of features that give you an edge in user engagement and ad performance.

Products

The Branch Growth Platform offers two primary products: Engagement and Performance.

Both Engagement and Performance have two tiers: Pro and Essentials.

Within each product tier are features, which you can use to build out a competitive and data-driven marketing strategy. There are also add-on options, with more advanced features for especially complex scenarios.

Read below for more information about our products, add-ons, and technical support services.

Engagement

The Engagement product is for marketers focused on linking and attribution for both owned and organic marketing channels.

With Engagement, you can drive customer loyalty, increase app adoption and retention, and manage channels such as offline, web, email, and social. You can also measure the impact of these channels to improve user lifetime value.

Performance

Use the Performance product to improve your ads ROI with accurate attribution and insights.

The Performance product helps you justify your ad spend by proving ROI, while still helping you manage evolving privacy regulations and gaps in performance data. Make your marketing budget go further by future-proofing your marketing with advanced, privacy-preserving attribution that maintains comprehensive measurement.

Add-Ons

In addition to the product offerings outlined above, the Branch Growth Platform also makes several add-ons available for particular use cases.

Advanced Compliance

The Advanced Compliance add-on helps safeguard your data through an isolated network, with strong authentication and encryption to promote safe and proper attribution when handling data related to protected health information (PHI).

This add-on can only be included alongside an Engagement package.

Advanced Data Feeds

With the Advanced Data Feeds add-on, you get:

• Access to our powerful Scheduled Log Exports API, Cross-Events Export API, and Unified Analytics Export API.
• The ability to use webhooks to export both install and down-funnel event data to your internal systems for analysis.
• Outbound data integrations that automatically send Branch data to your other analytics services and marketing tools.

This add-on can be included alongside either an Engagement or Performance package.

EU Data Center

If you would prefer to process and store your data in the EU, you can opt to use Branch's AWS-powered data center in Ireland.

This add-on can be included alongside either an Engagement or Performance package.

Learn more about our EU data center here.

Services

Branch offers several types of services to help you make the most of your Branch integration.

Our customer-facing technical teams can help you build out a new idea, discover how a particular feature can further your campaigns, debug a tricky issue, and much more.

Account Management

Account Management Services includes a dedicated team for personalized support and product recommendations.

Professional Services

Access to Professional Services lets you lean on our industry experts for complex use cases, integrations, and platform configurations.

Premium Support

Rely on our Premium Support Services to resolve your concerns quickly. Response times are as fast as 2 hours, even on weekends!

Learn More

For more details about our product offerings, as well as the features included in each tier, visit the pricing page.

What's Next?

We have 4 categories of documentation available across our Help Center:

• You are here! → Using Branch

  • User guides that help you set-up and manage your account.
  • Different use cases and scenarios that demonstrate how to implement our products and analyze your data.

• Developers Hub

  • Learn how to integrate our SDKs and implement their features.
  • Test our APIs and starting using them within your app.

• Partners Portal

  • Find specific information around integration testing and best practices.
  • If you're not already registered as a Branch Integrated Partner and wish to become one, you can find more information here.

• FAQ

  • Get answers to the most common questions about the Branch Growth Platform, across a wide variety of topics.

Complementing the Help Center, we also offer a robust, engaging collection of courses through our customer education platform: Branch University!