TikTok For Business

Unlock the most accurate data available and best-in-class reporting for your campaigns with the Branch and TikTok For Business integration.

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Branch Certified Partner

Overview

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Different Integrations

Branch has two module integrations with TikTok For Business: one works with TikTok using trackers to capture attribution information, and the other works with TikTok as a self-attributing network (SAN). This article is about setting up the SAN integration, which is currently in Beta.
Inform your TikTok representative when you activate the SAN integration in Branch.

IMPORTANT: During the transition to the SAN integration, do not deactivate the non-SAN module

Brand new features are emerging in the industry, and TikTok For Business can now support attribution standards via an API endpoint. As a Mobile Measurement Partner (MMP), Branch can connect with TikTok For Business through a back-end connection through set endpoints. By combining TikTok's self-attribution network (SAN) data with Branch's exclusive cross-channel Link Graph, you will uncover the true drivers of user activity across every ad network and channel. Additionally, you'll be able to compare your campaign performance directly on the Branch Dashboard.

Note: The legacy non-SAN integration will still be functional until all apps can transition to the new SAN integration.

How does it work?

  1. Branch connects with TikTok For Business through an MMP API Endpoint through account authentication in the Branch Dashboard.
  2. Events are configured to send from Branch to TikTok For Business.
  3. Once campaigns are launched, users see an ad to download your app through the different placements run by TikTok For Business.
  4. User installs the app and performs in-app events (ex. PURCHASE)
    • The Branch SDK captures the app install and downstream events.
  5. Branch communicates with TikTok For Business through the MMP API Endpoint and sends TikTok For Business data about the conversion.
  6. TikTok For Business claims conversions by sending the click/impression campaign data that sourced it to Branch.
  7. The Branch Dashboard will update reports for you to be able to compare and measure ad campaigns across placements, ad type, etc.

TikTok For Business Campaign Support

Supported Placements

Placement

TikTok

News Feed App Series

Pangle

Helo

Limitations

Data Sharing

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Data Purge & Sharing

  • Branch will purge the last-attributed data fields after 60 days
  • TikTok For Business data is not shared with third parties
    • Data/analytics partners integrated with Branch will not receive TikTok For Business data (both click and view data)

Branch keeps all of the event data that was sent from TikTok For Business on the event, such as mobile device ID. Branch wipes all data that we would not have without TikTok For Business sharing, such as campaign info.

View-Through Data

You may access some view-through attributed conversion data through Branch's Custom Exports API and Webhooks using the following fields:

EO Field

Value

last_attributed_touch_type

IMPRESSION

last_attributed_touch_data_dollar_3p

a_tiktok

When conversions are attributed to TikTok ad campaigns, you exports/webhooks will populate the following fields:

Field

Value

Ad Partner Name

TikTok For Business

Ad Partner $3p

a_tiktok

Channel

TikTok For Business

Attribution Touch Type

IMPRESSION

Attribution Touch Timestamp

Unix Timestamp only day, month, and year.
Hour, minute, and second are removed.

Note: Any other attributed touch fields will still be reported as null.

When viewing impression-attributed data and reports in the Branch Dashboard, only aggregate data is available.

iOS Attribution

Ad Type Platform Flow App Installed Publisher Advertiser SKAN Availability Direct Deep Linking Deferred Deep Linking
Opt-In Opt-Out Advertiser Opt-In Advertiser Opt-Out
TikTok App Install App to App No Opt-In Device-level Attribution via IDFA (SAN) No Attribution N/A
Opt-Out No Attribution No Attribution N/A
TikTok App Engagement Yes Opt-In Device-level Attribution via IDFA (SAN) No Attribution ✔* N/A N/A
Opt-Out No Attribution No Attribution ✔* N/A N/A

*Deep Linking assumes the ad unit is using Branch Ad Links

For additional information on iOS 14 Impact on TikTok, visit the iOS 14 FAQs


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