Branch links can be used together with Google Marketing Platform app conversion ads, allowing you to track ad-driven app conversion (installs and in-app events) on the Branch dashboard.
Google Marketing Platform
The Google Marketing Platform covers app-to-app attribution on the following properties (web-to-app is not yet supported by the API): Display & Video 360 (Formerly DoubleClick Bid Manager) and Campaign Manager 360 (Formerly DoubleClick Campaign Manager).
Please make sure to use
Google Marketing Platform in your Branch dashboard and not
Doubleclick which is the legacy integration and does not include server-side attribution responses.
Where possible, we recommend enabling both GMP & the ad network that the campaign is being run on for complete coverage, so data appears in Branch, the ad partner, and GMP.
By connecting your Google Marketing Platform and Branch accounts, the following is enabled:
- App conversion data collected by the Branch SDK sent to Google Marketing Platform for attribution.
Read-onlyaccess to app conversion data (not cost/click/impression data) from Google Marketing Platform Ads in your Branch account.
Working with Google Marketing Platform & Google Ads
Please keep the following in mind when working with both Google Marketing Platform and Google Ads:
If your Google Marketing Platform and Google Ads accounts are not linked:
- Branch may receive two separate claims; i.e. receive two competing clicks between Google Marketing Platform & Google Ads.
- To track conversions from Google Marketing Platform Ads you should integrate the Branch SDK into your app, and/or if you are using S2S, ensure that advertising ID's are being passed to Branch.
Required Before Enabling Integration in Branch
Check with your Google representative for a guide provided by their team to configure Branch as an App Analytics Partner and generate a link ID for the iOS and Android versions of your app.
Sending App Conversions
Completing this section will result in Branch sending app conversion to Google in order to attribute them back to Google Marketing Platform campaigns.
Navigate to the Partner Management tab and search for Google Marketing Platform.
Provide the Link IDs for your Android/iOS apps respectively.
Click Save and Enable.
Please follow Google's documentation on how to set up a Campaign.
Branch maps the following data fields from the Google Marketing Platform to Branch.
|Google Marketing Platform||Branch Data||Possible Values|
|n/a||“Google Marketing Platform”|
|This field reports the product that is responsible for the conversions, either “DBM” or “DCM”.|
|The numeric ID of the creative ad unit that produced the ad event. This value is guaranteed unique. When product is DBM, this field represents the DBM Creative ID. When product is DCM, this field represents the DCM Creative ID.|
|The ID of the placement tag that calls an ad server for ad content when users visit a site. DCM serves ads when users visit a site with DCM placement tags. DCM generates a unique tag for each placement in an ad campaign. This value is only provided when product is DCM.|
|The name of the placement tag that calls an ad server for ad content when users visit a site. DCM serves ads when users visit a site with DCM placement tags. DCM generates a unique tag for each placement in an ad campaign. This value is only provided when product is DCM.|
|Line items in DBM can be used for targeting, bidding and assigning creatives. This is the ID of the line item that produced the ad event. This value is guaranteed unique within the DBM universe. This value is only provided when product is DBM|
|Name of the line items in DBM that produced the ad event. This value is only provided when product is DBM.|
Once you begin tracking events through the Branch SDK, we will start sending them to the Google Marketing Platform.
Branch will forward in-app events to the Google Marketing Platform for campaign optimization. In addition, Branch will receive attribution data for rich analysis in the Branch dashboard.
Sending Custom Events
GMP supports up to 10 custom events in the following format: custom, custom_1, custom_2, custom_3, custom_4, custom_5, custom_6, custom_7, custom_8, custom_9
When creating these custom events, you must click the pencil icon in order to create the new event.
|Branch Event Name||Google Marketing Platform Conversion Type|
In order to track these events, please refer to the v2 Event document for further information.
Updated 2 months ago