Impact of iOS 14 on Branch Channels

Ads

Specific Ad Partners

For Ad Partner (SANs and Non-SANs), please visit Impact of iOS 14 on Branch Ad Partners

Organic Social or Sponsored Content

Platform Flow App Installed Publisher Advertiser SKAN Availability Direct Deep Linking Deferred Deep Linking
Opt-In Opt-Out Advertiser Opt-In Advertiser Opt-Out
Web to App No N/A Attribution Possible using PREM N/A ✔*
Yes ✔* N/A
App to App No Opt-In Device-level Attribution via IDFA (SAN) Attribution Possible using PREM N/A ✔*
Opt-Out Attribution Possible using PREM
Yes Opt-In Device-level Attribution via IDFA (SAN) ✔* N/A
Opt-Out Attribution Possible using PREM

*Deep Linking assumes the ad unit is using Branch Ad Links

Journeys

Platform Flow App Installed Publisher Advertiser SKAN Availability Direct Deep Linking Deferred Deep Linking
Opt-In Opt-Out Advertiser Opt-In Advertiser Opt-Out
Web to App No N/A Attribution Possible using PREM N/A
Yes N/A

Email

Platform Flow App Installed Publisher Advertiser SKAN Availability Direct Deep Linking Deferred Deep Linking
Opt-In Opt-Out Advertiser Opt-In Advertiser Opt-Out
Email to App No Opt-In Attribution Possible using PREM N/A
Opt-Out
Yes Opt-In N/A
Opt-Out

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