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Branch University
Branch University offers self-paced learning with curated training paths, certifications, and hands-on modules to help marketers master deep linking, attribution, and the Branch Growth Platform for effective mobile marketing.
Learn more about BranchFrequently Asked Questions
More About Branch Products
What is the difference between Engagement and Performance?
Branch's Engagement and Performance products serve two distinct purposes. Engagement is for owned and organic channel campaigns, while Performance is for paid channel campaigns.
Which Engagement features are best used for organic marketing
campaigns?
For organic marketing campaigns, start by looking at our Quick Links, Journeys, QR Codes, and Email features.
Which Performance features are best used for paid ad campaigns?
For paid ad campaigns, start by looking at our Ads, Engagement Builder, and ROI Hub features.
What is an attribution window?
An attribution window is the length of time in which a conversion event (like an app install) can be claimed by an event caused by an advertising campaign (like a link click). You can set your attribution window in the Branch Dashboard.
What is the difference between deep linking and deferred deep
linking?
Deep linking takes users directly to content within your app, whereas deferred deep linking asks a user to install the app before taking them to the content.
What is Advanced Compliance?
Advanced Compliance is a Branch feature that helps companies in healthcare or other highly regulated industries benefit from Branch's comprehensive set of mobile measurement tools, without sacrificing user privacy. With Advanced Compliance, your data is sent to an isolated network endpoint, which hashes and anonymizes PII as soon as it is received.
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Branch Links
Create Branch Links to share web links, deeplink to pages in your app, track ads, and more.
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System Status
Check the status of Branch's systems to see if everything's up and running
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