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ROI Hub

Get comprehensive return on investment insights and analyze cost data ingestion with Branch

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Closed Beta

ROI Hub is currently Closed Beta feature for Enterprise and Self-Serve platform customers; be aware that there may be unexpected bugs/behaviors until the full release. Please reach out to your Branch account manager to get access to ROI Hub or make a request through the Branch Dashboard here.

Overview

ROI Hub gives you new insights into your marketing performance and helps you understand the impact of your ad dollars. Unifying your cost data and revenue insights, ROI Hub makes it easy to monitor the status of the connection to your ad partners to find any issues and fix them quickly. Currently, Branch supports over 20 of the largest and most commonly used ad partners.

Ad Partner Support

ROI Hub currently supports ad partners that are either in Beta for Cost Data Connection or MMP Connection.

Ad Partner Cost Data Status
AdAction ✅ Supported via Cost on Links
AdAction Engage
Engage
 ✅ Supported via Cost on Links
AdColony Performance Media ✅ Supported via Cost on Links
AdDeals ✅ Supported via Cost on Links
adMobo ✅ Supported via Cost on Links
AdsBalance ✅ Supported via Cost on Links
Adxperience ✅ Supported via Cost on Links
Altrooz ✅ Supported via Cost on Links
Appbooster ✅ Supported via Cost on Links
Appcoachs ✅ Supported via Cost on Links
Appnext ✅ Supported via Cost on Links
AppOnboard ✅ Supported via Cost on Links
Apple Search Ads ✅ Supported via MMP Connection
Aura
  • ✅ Supported via Cost on Links
  • 🚧 Beta for Cost Data Connection
BidMotion ✅ Supported via Cost on Links
Cashtree For Indonesia ✅ Supported via Cost on Links
ClearPier ClearBuy ✅ Supported via Cost on Links
Criteo
  • ✅ Supported via Cost on Links
  • 🚧 Beta for Cost Data Connection
Criteo Web
Web
  • ✅ Supported via Cost on Links
  • 🚧 Beta for Cost Data Connection
Digi Reliable Solutions ✅ Supported via Cost on Links
Digital Turbine ❌ Not yet supported
Facebook ✅ Supported via MMP Connection
Google Adwords ✅ Supported via MMP Connection
Google Marketing Platform 🚧 Beta for Cost Data Connection
HasOffers ✅ Supported via Cost on Links
Hubscale ✅ Supported via Cost on Links
Impact ❌ Not yet supported
Inmobi 🚧 Beta for Cost Data Connection
Jampp 🚧 Beta for Cost Data Connection
Liftoff
  • ✅ Supported via Cost on Links
  • 🚧 Beta for Cost Data Connection
Manage ✅ Supported via Cost on Links
Mintegral ❌ Not yet supported
MoBrain ✅ Supported via Cost on Links
Mobusi ✅ Supported via Cost on Links
Moloco 🚧 Beta for Cost Data Connection
Nativex ❌ Not yet supported
Pinterest 🚧 Beta for Cost Data Connection
RTBHouse 🚧 Beta for Cost Data Connection
Samsung Mobile 2 ✅ Supported via Cost on Links
SmoorfApp ✅ Supported via Cost on Links
Smadex 🚧 Beta for Cost Data Connection
Snap ✅ Supported via MMP Connection
SVG Media ✅ Supported via Cost on Links
Tabatoo ✅ Supported via Cost on Links
Tapjoy ✅ Supported via Cost on Links
Taptica ✅ Supported via Cost on Links
The Trade Desk ❌ Not yet supported
TikTok ✅ Supported via MMP Connection
Tyroo ✅ Supported via Cost on Links
Unity 🚧 Beta for Cost Data Connection
Urban Connection ✅ Supported via Cost on Links
Vishibility ✅ Supported via Cost on Links
YouAppi 🚧 Beta for Cost Data Connection

ROI Analytics

The ROI Analytics page of ROI Hub is your source for analyzing your return on investment. You can create and configure different views powered by Branch Dashboard Reports that allow you to customize columns, filters, comparisons, and other attributes. You can see ROI and ROAS for your partners and drill down to campaigns and creative levels for a deeper look.

Specific to ROI Hub, you can also configure or view the following:

  • Currency - Set to USD or your local currency.
  • Table Type - Set to Drill-Down or Flat.
  • Cost Per Event - A metric column showing a specific event's cost.

Connection Overview

The Connection Overview page of ROI Hub is a single place to manage all your cost-data connections. The table view lets you sort your connections, easily identify issues, and route you to fix problems with any connections.

ColumnDescription
Ad PartnerThe name of the ad partner for the cost data connection.
Connection Name & Account IDThe cost data connection name and ID for a given ad partner.
Last PullThe most recent time and date that Branch requested cost data from a connection.
Last Successful PullThe most recent time and date that Branch requested cost data from a connection and was able to receive cost data for a given connection.
StatusThe status of the connection - Active, Inactive, Pending, or Failed.
Error MessageA description of what caused a connection to fail on the last cost data pull.

Additionally, you can:

  • Search by ad partner or connection name
  • Filter by connection status
  • Click the Add Cost Connection button on the top right of the page to route you to the Partner Management page to enable an ad partner.
  • Click the Manage button for a given connection to route you to the Partner Management page of that ad partner.

Updated 4 months ago