Overview

ROI Hub gives you new insights into your marketing performance and helps you understand the impact of your ad dollars. Unifying your cost data and revenue insights, ROI Hub makes it easy to monitor the status of the connection to your ad partners to find any issues and fix them quickly. Currently, Branch supports over 20 of the largest and most commonly used ad partners.

Ad Partner Support

ROI Hub currently supports ad partners that are either in Beta for Cost Data Connection or MMP Connection.

Ad Partner	Cost Data Status
	✅ Supported via Cost on Links
Engage	✅ Supported via Cost on Links
	✅ Supported via Cost on Links
	✅ Supported via Cost on Links
	✅ Supported via Cost on Links
	✅ Supported via Cost on Links
	✅ Supported via Cost on Links
	✅ Supported via Cost on Links
	✅ Supported via Cost on Links
	✅ Supported via Cost on Links
	✅ Supported via Cost on Links
	✅ Supported via Cost on Links
	✅ Supported via MMP Connection
	✅ Supported via Cost on Links 🚧 Beta for Cost Data Connection
	✅ Supported via Cost on Links
	✅ Supported via Cost on Links
	✅ Supported via Cost on Links
	✅ Supported via Cost on Links 🚧 Beta for Cost Data Connection
Web	✅ Supported via Cost on Links 🚧 Beta for Cost Data Connection
	✅ Supported via Cost on Links
	❌ Not yet supported
	✅ Supported via MMP Connection
	✅ Supported via MMP Connection
	🚧 Beta for Cost Data Connection
	✅ Supported via Cost on Links
	✅ Supported via Cost on Links
	❌ Not yet supported
	🚧 Beta for Cost Data Connection
	🚧 Beta for Cost Data Connection
	✅ Supported via Cost on Links 🚧 Beta for Cost Data Connection
	✅ Supported via Cost on Links
	❌ Not yet supported
	✅ Supported via Cost on Links
	✅ Supported via Cost on Links
	🚧 Beta for Cost Data Connection
	❌ Not yet supported
	🚧 Beta for Cost Data Connection
	🚧 Beta for Cost Data Connection
	✅ Supported via Cost on Links
	✅ Supported via Cost on Links
	🚧 Beta for Cost Data Connection
	✅ Supported via MMP Connection
	✅ Supported via Cost on Links
	✅ Supported via Cost on Links
	✅ Supported via Cost on Links
	✅ Supported via Cost on Links
	❌ Not yet supported
	✅ Supported via MMP Connection
	✅ Supported via Cost on Links
	🚧 Beta for Cost Data Connection
	✅ Supported via Cost on Links
	✅ Supported via Cost on Links
	🚧 Beta for Cost Data Connection

Access

ROI Hub is part of Branch's Performance Pro tier, which also includes:

Learn more on our packaging page, or contact our sales team to get started!

ROI Hub Overview Page

For a quick look at which of your ad partners are getting significant traffic, as well as whether or not you have cost data ingestion set up for them, head to the Overview tab in the ROI Hub section of the Branch Dashboard.

The table featured in this tab includes columns for Ad Partner, Cost, Opens, Clicks, Installs, and Status.

Setup Cost Data

Clicking the Setup cost data button under the Actions column will take you to the Ad Partner Settings page for that ad partner, where you can visit the Cost Data tab to set up cost data ingestion via API connection.

Other way to get cost data to Branch include file upload, an email ingestor, or through the use of special link parameters on Branch Ad Links.

View Analytics

Clicking the View Analytics button will take you to the Activity tab in the Ads section of the Branch Dashboard, where you can see tables for Trends and Events that allow you to compare by ad partner.

Connection Overview

The Connection Overview tab of ROI Hub is a single place to manage all your cost-data connections.

The table view lets you sort your connections, easily identify issues, and routes you to fix problems with any connections.

Column	Description
Ad Partner	The name of the ad partner for the cost data connection.
Connection Name & Account ID	The cost data connection name and ID for a given ad partner.
Last Pull	The most recent time and date that Branch requested cost data from a connection.
Last Successful Pull	The most recent time and date that Branch requested cost data from a connection and was able to receive cost data for a given connection.
Status	The status of the connection - Active, Inactive, Pending, or Failed.
Error Message	A description of what caused a connection to fail on the last cost data pull.

Additionally, you can:

Search by ad partner or connection name.
Filter by connection status.
Click the Add Cost Connection button on the top right of the page to route you to the Partner Management page to enable an ad partner.
Click the Manage button for a given connection to route you to the Partner Management page of that ad partner.