Overview

Branch gives you the power to connect touchpoints from every channel with conversions on any platform. User journeys happen across channels. To get accurate attribution, you need to measure all of them. Fortunately, Branch has been powering flawless cross-channel user experiences for years, which means our links have a proven track record of working everywhere.

Using Branch Ads, you gain unique, cross-platform insights into the data you need to get ahead.

Ads Attribution Use Cases

• Connect with every ad network for running app campaigns through pre-configured integrations.
  • Self-Attributing Networks
  • Non-Self-Attributing Networks
• Measure app install and re-engagement campaigns for both clicks and views/impressions
• Long-term trends, broken down by platform, ad set name, channel, and more.

How does it work?

1. Branch connects with your ad networks for running app campaigns.
2. User sees an ad to download app.
3. User installs the app and converts.
4. Branch communicates with the ad networks to determine which ad network will receive credit for the install/conversion.
5. The Branch Dashboard will update reports for you to be able to compare and measure ad campaigns across platforms, ad set name, ad partner, etc.

Access

The Branch Ads feature is available as part of our Performance product. Learn more on our pricing page.

Integration Guide

Self-Attributing Networks

• Apple Search Ads
• Facebook Ads Overview
  • Facebook App Install Ads
  • Facebook Traffic and Conversion Ads
  • Facebook Platform Ads
  • Facebook Dynamic Ads
  • Facebook FAQ and Advanced Options
• Google Ad Manager
• Google Ads Overview
  • Enabling the Google Ads Integration
  • Google Ads Reporting and Discrepancies
  • Google Ads Customization and Edge Cases
• Google Marketing Platform Overview
  • Google Marketing Platform
  • Doubleclick (Legacy)
• Snap
• Twitter Ads
• Yahoo Ads

Non-Self-Attributing Networks

Please view this guide on integrating Branch with Non-Self-Attributing Networks.