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Self-Attributing Networks (SANs)

Integrate your Self-Attributing Network with Branch for your mobile app attribution and deep linking.

Overview

Self-Attributing Networks (SANs) are popular ad networks that Branch integrates with to support deep linking and attribution for your mobile apps. Through these robust integrations, you can gain insight into ad conversions across every device and platform to understand true campaign ROI. Every SAN will integrate differently with Branch as the mobile measurement partner (MMP) and will vary in campaign, attribution, deep linking, and deferred deep linking Deferred Deep Linking (DDL) support.

Supported SANs:

For additional details, view our guide on What is a Self-Attribution Network?.

SAN Ad Campaigns Support

Google

Campaign Type

Attribution Type

Deep Linking Support

Branch Link Support

App Installs (UAC)

via MMP API

  • SAN DDL

n/a

App Engagement (UACe)

via MMP API

  • Universal Links
  • App Links
  • URI Scheme

n/a

Display

via Branch Link

  • Universal Links
  • App Links
  • SAN DDL

Display Ad Link

Search

via Branch Link

  • Universal Links
  • App Links
  • SAN DDL

Search Ad Link

Discovery

via Branch Link

  • Universal Links
  • App Links
  • SAN DDL

Display Ad Link

Video

via Branch Link

  • Universal Links
  • App Links
  • SAN DDL

Display Ad Link

Shopping

via Branch Link

  • Universal Links
  • App Links
  • SAN DDL
Display Ad Link

Facebook

Campaign Type

Purpose

Attribution Type

Deep Linking Support

Branch Link Support

App Conversion

Conversion

via MMP API

  • Universal Links
  • App Links

Based on Adset Traffic:

  • App - App Install Ad Link
  • Web - Display Ad Link

App Installs

Consideration

via MMP API

  • SAN DDL

App Install Ad Link

Brand Awareness

Awareness

via Branch Link

  • Universal Links
  • App Links

Display Ad Link

Reach

Awareness

via Branch Link

  • Universal Links
  • App Links

Display Ad Link

Traffic

Consideration

via Branch Link

  • Universal Links
  • App Links

Display Ad Link

Video View

Consideration

via Branch Link

  • Universal Links
  • App Links
Display Ad Link

Apple Search Ads

Campaign TypeAttribution TypeDeep LInking SupportBranch Link Support
Search Resultsvia MMP APIUsing Campaign Name in Old Framework onlyn/a
Search Tabvia MMP APIUsing Campaign Name in Old Framework onlyn/a

Snap

Campaign Type

Objective

Attribution Type

Deep Linking Support

Branch Link Support

App Install

Consideration

via MMP API

n/a

n/a

Awareness

Awareness

via MMP API

  • Universal Links
  • App Links

App Install Ad Link

Drive Traffic to Website

Consideration

via Branch Link

n/a

Display Ad Link (web-only)

Drive Traffic to App

Consideration

via Branch Link

  • Universal Links
  • App Links

Display Ad Link

Engagement

Consideration

via MMP API

n/a

n/a

Video Views

Consideration

via MMP API

  • Universal Links
  • App Links

Display Ad Link (web-only)

App Conversion

Conversions

via MMP API

  • Universal Links
  • App Links
Display Ad Link
Website ConversionConversionsvia Branch Linkn/aDisplay Ad Link (web-only)

Twitter

Campaign TypePurposeAttribution TypeDeep Linking SupportBranch Link Support
App Re-engagementConversionsvia MMP APIvia Branch LinkApp Install Ad Link
App InstallsConsiderationvia MMP APIvia Branch LinkApp Install Ad Link
Pre-roll ViewsConsiderationvia Branch Linkvia Branch LinkDisplay Ad Link
FollowersConsiderationvia Branch Linkvia Branch LinkDisplay Ad Link
EngagementsConsiderationvia Branch Linkvia Branch LinkDisplay Ad Link
Website ClicksConsiderationvia Branch Linkvia Branch LinkDisplay Ad Link
Video ViewsConsiderationvia Branch Linkvia Branch LinkDisplay Ad Link
ReachAwarenessvia Branch Linkvia Branch LinkDisplay Ad Link

SAN-Supported Analytics Parameters

Branch Parameter Facebook Google Google Marketing Platform Apple Search Ads Snap Twitter
Branch-Specified
~advertising_partner_name "Facebook" "Google AdWords" "Google Marketing Platform" "Apple Search Ads" "Snapchat" "Twitter"
~feature "paid advertising"
Mapped to SAN Data Fields
~channel "Facebook" if null or last touch network_type product_type "Apple App Store" tpn_attribution
~campaign_id campaign_group_id campaign_id iad-campaign-id campaign_id campaign_id
~campaign campaign_name campaign_name campaign_name campaign_name
~tags campaign_type
~secondary_publisher publisher_platform network_subtype placement_id
~ad_id ad_id creative_id line_item_id ad_id
~ad_name ad_name line_item_name ad_name
~ad_format ad_type
~ad_set_id ad_set_id ad_group_id iad-adgroup-id ad_squad_id
~ad_set_name ~ad_set_name iad-adgroup-name ad_squad_name
~creative_id creative_id creative_id
~creative_name creative_name
~keyword keyword iad-keyword
~placement placement_name
last_attributed_touch_timestamp engagement_time
last_touch_type engagement_type
~user_data_geo_country_code country_code

SAN Integration Guides