Self-Attributing Networks (SANs)

Integrate your Self-Attributing Network with Branch for your mobile app attribution and deep linking.

Overview

Self-Attributing Networks (SANs) are popular ad networks that Branch integrates with to support deep linking and attribution for your mobile apps. Through these robust integrations, you can ad conversions across every device and platform to understand true campaign ROI. Every SAN will integrate differently with Branch as the mobile measurement partner (MMP) and will vary in campaign, attribution, deep linking, and deferred deep linking Deferred Deep LinkingDeferred Deep Linking - Deferred deep links take a user to specific app content through the install process - that is, device fingerprinting is used to match the user who installs the app with the user who clicked on a specific ad. (DDL) support.

Supported SANs:

  • Google
  • Facebook
  • Apple Search Ads
  • Snap
  • Twitter
  • Oath/Yahoo!

For additional details, view our guide on What is a Self-Attribution Network?.

SAN Ad Campaigns Support

Google

Campaign Type

Attribution Type

Deep Linking Support

Branch Link Support

App Installs (UAC)

via MMP API

  • SAN DDL

n/a

App Engagement (UACe)

via MMP API

  • Universal Links
  • App Links
  • URI Scheme

n/a

Display

via Branch Link

  • Universal Links
  • App Links
  • SAN DDL

Display Ad Link

Search

via Branch Link

  • Universal Links
  • App Links
  • SAN DDL

Search Ad Link

Discovery

via Branch Link

  • Universal Links
  • App Links
  • SAN DDL

Display Ad Link

Video

via Branch Link

  • Universal Links
  • App Links
  • SAN DDL

Display Ad Link

Shopping

via Branch Link

  • Universal Links
  • App Links
  • SAN DDL

Display Ad Link

Facebook

Campaign Type

Purpose

Attribution Type

Deep Linking Support

Branch Link Support

App Conversion

Conversion

via MMP API

  • Universal Links
  • App Links

Based on Adset Traffic:

  • App - App Install Ad Link
  • Web - Display Ad Link

App Installs

Consideration

via MMP API

  • SAN DDL

App Install Ad Link

Brand Awareness

Awareness

via Branch Link

  • Universal Links
  • App Links

Display Ad Link

Reach

Awareness

via Branch Link

  • Universal Links
  • App Links

Display Ad Link

Traffic

Consideration

via Branch Link

  • Universal Links
  • App Links

Display Ad Link

Video View

Consideration

via Branch Link

  • Universal Links
  • App Links

Display Ad Link

Apple Search Ads

Campaign Type

Attribution Type

Deep LInking Support

Branch Link Support

Search Results

via MMP API

Using Campaign Name in Old Framework only

n/a

Search Tab

via MMP API

Using Campaign Name in Old Framework only

n/a

Snap

Campaign Type

Objective

Attribution Type

Deep Linking Support

Branch Link Support

App Install

Consideration

via MMP API

n/a

n/a

Awareness

Awareness

via MMP API

  • Universal Links
  • App Links

App Install Ad Link

Drive Traffic to Website

Consideration

via Branch Link

n/a

Display Ad Link (web-only)

Drive Traffic to App

Consideration

via Branch Link

  • Universal Links
  • App Links

Display Ad Link

Engagement

Consideration

via MMP API

n/a

n/a

Video Views

Consideration

via MMP API

  • Universal Links
  • App Links

Display Ad Link (web-only)

App Conversion

Conversions

via MMP API

  • Universal Links
  • App Links

Display Ad Link

Website Conversion

Conversions

via Branch Link

n/a

Display Ad Link (web-only)

Twitter

Campaign Type

Purpose

Attribution Type

Deep Linking Support

Branch Link Support

App Re-engagement

Conversions

via MMP API

via Branch Link

App Install Ad Link

App Installs

Consideration

via MMP API

via Branch Link

App Install Ad Link

Pre-roll Views

Consideration

via Branch Link

via Branch Link

Display Ad Link

Followers

Consideration

via Branch Link

via Branch Link

Display Ad Link

Engagements

Consideration

via Branch Link

via Branch Link

Display Ad Link

Website Clicks

Consideration

via Branch Link

via Branch Link

Display Ad Link

Video Views

Consideration

via Branch Link

via Branch Link

Display Ad Link

Reach

Awareness

via Branch Link

via Branch Link

Display Ad Link

SAN Integration Guides


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