Overview

After connecting TikTok For Business to Branch, data will seamlessly flow between the two to measure your campaigns' performance. It is helpful to know what kinds of data are passed to each platform to properly compare campaigns and optimize future campaigns. The Branch Dashboard will also populate with helpful reports for campaign measurement.

Mapping Between TikTok & Branch

Campaign Data Mapping

Branch Data	TikTok Data	Definition	Possible Values
`~campaign`	campaign_name	The advertiser-defined campaign name of the campaign that produced the ad event. This value is not guaranteed unique.	Light Bright Launch
`~campaign_id`	campaign_id	The numeric campaign ID of the campaign that produced the ad event. This value is guaranteed unique.	15292426
`~ad_set_name`	ad_group_name	The advertiser-defined ad group name of the campaign that produced the ad event. This value is not guaranteed unique.	“Example name”
`~ad_set_id`	ad_group_id	The numeric ID of the ad group that produced with the ad event.	235465654654
`~ad_name` & `~creative_name`	ad_name	The advertiser-defined ad name of the campaign that produced the ad event. This value is not guaranteed unique.	Creative name
`~ad_id` & & `~creative_id`	ad_id	The numeric adID of the campaign that produced the ad event. This value is guaranteed unique.	123456
`~placement`	placement	The advertiser-defined placement name of the campaign that produced the ad event. This value is not guaranteed unique.	placement
`last_attributed_touch_type`	attribution_type	The type of attribution of the last touch event	CLICK or IMPRESSION

Event Mapping

This is the standard Branch events to TikTok for Business pre-defined event mapping. You can choose to select any Branch event you want to link and map the field with one of the predefined TikTok For Business (SAN) event names.

Branch Event	TikTok Event	TikTok Event Enum (For reference)
INSTALL	Install	0
OPEN	LaunchAPP	129
ACHIEVE_LEVEL	AchieveLevel	40
ADD_PAYMENT_INFO	AddPaymentInfo	127
ADD_TO_WISHLIST	AddToWishlist	128
INITIATE_PURCHASE	Checkout	20
COMPLETE_TUTORIAL	CompleteTutorial	131
CLICK_AD	InAppADClick	132
VIEW_AD	InAppAdImpr	133
ADD_TO_CART	AddToCart	22
LOGIN	Login	114
PURCHASE	Purchase	2
RATE	Rate	138
COMPLETE_REGISTRATION	Registration	1
SEARCH	Search	140
SPEND_CREDITS	SpendCredits	141
START_TRIAL	StartTrial	142
SUBSCRIBE	Subscribe	143
UNLOCK_ACHIEVEMENT	UnlockAchievement	144
VIEW_ITEM	ViewContent	29
	CreateGroup	135
	CreateRole	39
	GenerateLead	24
	JoinGroup	134
	LoanApplication	118
	LoanApproval	105
	LoanDisbursal	103

Branch Dashboard Reports

Available Dimensions to Compare By

Dimension	Supported?
Clicks	Yes
Cost	Yes
Impressions	Yes
Feature	Yes
Channel	Yes
Campaign	Yes
Tags	No
Stage	No
Ad Partner	Yes
OS	Yes
Platform	Yes
Keyword	No
Campaign ID	Yes
Ad Set Name	Yes
Ad Set ID	Yes
Ad Name	Yes
Ad ID	Yes
Placement	Yes
Last Touch Type	Yes

Cost Metrics Data

Analytics Tag	Description	Used For
Cost	Total cost	Sum of cost
ROI	Return on investment. Profit as a percentage of cost	(Revenue-Cost) * 100 /Cost
ROAS	Return on Ad Spent. Revenue as a percentage of cost	Revenue/Cost
eCPI	Effective cost per install. The total cost of the campaign divided by the number of installs driven.	Cost / Installs (eo_installs)
eCPC	Effective cost per click. The total cost of the campaign divided by the number of clicks.	Cost / Clicks (eo_clicks)
eCPM	Effective cost per milli (thousand impressions). The total cost of the campaign divided by the number of impressions / 1000	Cost / (Impressions / 1000) (eo_impressions)
eCPA	Effective cost per purchase	Cost / Purchases