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Enable Google Marketing Platform

Integrate Branch in your Google Marketing Platform campaigns to enable robust attribution.


In order to enable Google Marketing Platform, you need to have completed the following:

  1. Created a Branch Dashboard.
  2. Set your local currency.
  3. Enabled Universal Ads for your Branch account.
  4. Implemented the Branch SDK into your mobile app (iOS | Android)
  5. Admin access to your Google Marketing Platform (DV360 and/or CM360) account.

Enable Google Marketing Platform

1. Generate Link IDs

Link IDs are needed for Branch to connect to GMP.


Link ID Creation

You only need one Link ID per app:

  • If you are using both Campaign Manager and Display & Video 360, generate the Link ID in Campaign Manager.
  • If you're only using Display & Video 360, generate your Link ID in Display & Video 360.

Generate Link ID in CM360

In CM360, go to Advertiser > Floodlight > Floodlight Configuration, and select the app you are configuring. Select Branch as your partner, and save the generated Link ID for the next step.

Generate Link ID in DV360

In DV360, go to Advertiser > Resources > Floodlight > Basic Details > Third-Party App Analytics > Edit. Select Create New Link, and choose your platform. Save the generated Link ID for the next step.

2. Connect GMP in Branch

In the Branch Dashboard under Ads > Partner Management, find/search for Google Marketing Platform. If you're already logged into the Branch Dashboard, you can also click here to go there directly.

Enter the Link IDs from Step 1 in the Account Settings tab and click Save & Enable.

3. Configure Events

After inputting your GMP Link IDs into Branch, navigate to the Events Config tab to configure your events.


Limited Custom Events

Google Marketing Platform only supports 10 custom events, so we recommend choosing which events are most valuable.

You should see the events you are tracking with the Branch SDK here when you Add Event Mappings. For more details on Google Ads and Branch event & metadata mapping, see the specifications here.

4. Configure Attribution Windows

After configuring your events, navigate to the Attribution Windows tab to set windows by attribution type.

You have full freedom to choose your attribution windows; however, it may cause discrepancies between the Branch and GMP Dashboards when comparing. It is recommended that attribution windows are set to be the same to reduce discrepancies.