Overview

Branch cost data reporting helps you make better ad-optimized decisions more quickly, without having to navigate to each partner dashboard to measure cost.

Handling currencies

Branch applies the exchange rate every 30 minutes for today's spend and daily thereafter to convert to USD and your local currency (if set). If it is the same currency, then Branch won't apply any exchange rates to your local currency.

View cost data

Once cost data is flowing through Branch from the ad network(s), you can view cost through your Analysis dashboards.

The Classic Suite - Ads Activity dashboard is the equivalent of the legacy Ads Analytics → Activity page. Under Analysis in the left-side navigation of Branch, select All Dashboards and select it from the full list. Please note that there is not a 1:1 relationship between legacy data reporting pages and the classic suite of dashboards, but we have maintained parity where possible.

When building your own widgets, cost-related measures such as Cost Default, CPC, CPM, ROAS, and ROI are available in the Activity data source. The Unified Activity and SKAdNetwork data source also includes Cost Default. Learn more in our Analysis Data Sources Reference.

Unpopulated values

You may see specific columns/dimensions displayed as Unpopulated in your Analysis dashboard reports. This is due to limitations from the ad partner and what dimensions they can send for the cost data. This varies by ad partner and dimension.

For example, if we are reporting on cost and comparing by country, the cost cannot be broken down to the country level, so Branch displays country on a different row.

Cost availability

When looking at dashboard reports and exports, Branch applies certain rules/formats that determine availability for cost:

Availability	Description
Cost Rule	This rule is enforced throughout all of Branch for a set of partner and campaign IDs. It indicates that if there are no clicks, installs, reinstalls, opens, web session initiations, or SKAdNetwork downloads tracked by Branch, then the cost will not be displayed.
Always Enabled	The following partners/sources always show cost data, regardless of attribution matching: • Criteo • GMP (CM360 Country Mapping, CM360 Device Mapping, and DV360) • File upload imports • Email ingestor imports
Cost Reporting	To analyze cost you can use the following dashboards in the Analysis section of Branch: • Classic Suite - Summary • Classic Suite - Ads Unified • Classic Suite - Ads Activity • Cohorts Alternatively, you can use the Query API or Cohort API.