2 sections · 9 articles
Branch Attribution ExplainedUnderstand how Branch attributes app installs, opens, and in-app activity to the marketing that drove them.Updated Oct 5, 2026Funnel AttributionFunnel enhances multi-touch attribution by visualizing user journeys, revealing the impact of up to three touchpoints on conversions for smarter budget decisions.Updated Aug 13, 2026Attribution Method ExposureLearn how Branch's attribution method exposure fields reveal the signals and methodology behind each attribution decision, helping you assess data reliability and diagnose changes in your campaign performance.Updated Aug 20, 2026Network Performance and ArbitrationCompare Branch numbers with ad network reporting to identify and explain campaign discrepancies.Updated Aug 18, 2026Predictive Modeling (PREM)Explore how PREM enables app conversion attribution and campaign performance measurement while respecting privacy policies and user consent.Updated May 7, 2026Predictive Aggregate Measurement2 articlesPAM Overview · PAM Data ReferenceUpdated Aug 20, 2026Configuration and Identifiers2 articlesAdvertising Identifiers for Attribution · Re-engagement Attribution Logic & SettingsUpdated Aug 20, 2026