Overview

Partnerize is a partner marketing platform that helps brands build, manage, and optimize affiliate and partnership programs across web and app. Connect Partnerize to Branch to attribute clicks and installs, forward conversion events via Postbacks, and deep link users into your app.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating Partnerize in the new Branch experience. For information on Partnerize in legacy Branch, visit our legacy guide.

Partner capabilities

Capability	Details
Company type	Ad network
Deep linking	Supported
Attribution	Click-through attribution
Ad campaign types	Retargeting campaigns
Ad formats	Banner
Click types	Client-side click
Supported platforms	iOS, Android, Windows, Mac OS, Unix
Link wrapping	Supported
Cost ingestion support	Not supported
Pricing models	CPI, CPC, CPA

Before you begin

To set up the Partnerize integration, you need:

• Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See Branch pricing or contact your Branch representative.
• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.
• The Branch SDK implemented in your app (iOS | Android) with event tracking configured.
• A Partnerize account with admin access and active campaigns running through Partnerize.

Enable Partnerize

To begin, navigate to Configuration > Ad Partners > Partnerize.

Branch enables Partnerize's basic setup automatically. On the Status tab, the Ad Linking, Attribution, and Postbacks cards show Enabled, and the page confirms Partner is enabled.

(Recommended) To configure the optional PAM for Publishers privacy setting, select Partner settings to open the Manage account dialog and enable the toggle. When enabled, PAM for Publishers removes advertiser-specific user identifiers from postbacks for users who haven't opted in via Apple's App Tracking Transparency (ATT) framework, prioritizing identifiers provided directly by Partnerize.

Configure attribution

By default, Partnerize uses your global app attribution settings. To set attribution windows specific to Partnerize, enable the Override global app settings toggle on the Attribution windows tab.

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling Partnerize automatically activates postbacks for INSTALL, CLICK, OPEN, and PURCHASE. The default postback URL template is:

https://prf.hn/conversion/tsource:Mobile/tmetric:${ (name)! }/tracking_mode:api/campaign:${ (last_attributed_touch_data.~campaign_id)! }/clickref:${ (last_attributed_touch_data.~click_id)! }/tmetric:${ (name)! }/conversionref:${ (event_data.transaction_id)! }/customertype:${(custom_data.customertype)!}/currency:${ (event_data.currency)! }/custref:${(custom_data.custref)!}/voucher:{ voucher}/country:${ (user_data.geo_country_code)! }/<@urlencode><#if content_items?has_content><@loop data=content_items val='attributes'>[category:${(attributes.$category)!}/sku:${(attributes.$sku)!}/product_name:${(attributes.$product_name)!}/product_brand:${(attributes.$product_brand)!}/value:${(attributes.$price)!}/quantity:${(attributes.$quantity)!}/product_category:${(attributes.$product_category)!}/product_fit_type:${(attributes.$product_fit_type)!}/product_subcategory:${(attributes.$product_subcategory)!}/device:${(attributes.$device)!}]</@loop></#if></@urlencode>

To add postbacks for additional events or to customize postback behavior, select the Postback config tab on the Partnerize page, then follow Configure postbacks in the general Ad Partner Integration Guide.

Create a Branch Ad Link

Create a Branch Ad Link to use in your Partnerize campaigns. Branch uses the link to attribute conversions and deep link users into your app. Place the Branch Ad Link in your Partnerize campaign.

Follow Create Ad Links.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch and Partnerize:

• In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
• In Branch Analysis dashboards: review attributed installs and events where Ad Partner Name = Partnerize.
• In Partnerize: confirm that forwarded events are appearing in your Partnerize conversion reporting.

Data mappings

Campaign data

Branch populates the following fields from Partnerize campaign data.

Branch field	Partner data
~advertising_partner_name	"Partnerize" (static)
~feature	"paid advertising" (static)