Overview

Wider Planet analyzes digital users' preferences and interests based on big data, and recommends and delivers optimal, targeted marketing and ad content.

Partner Capabilities

Capability	Details
Company Type	DSP
Deep Linking	Supported
Attribution	• Click-through Attribution
Ad Campaign Types	• Retargeting Campaigns
Ad Formats	• Banner • Interstitial
Click Types	• Client-side click
Supported Platforms	• iOS • Android
Link Wrapping	Supported
Cost Ingestion Support	Supported
Cost Ingestion Types	• Click/Impression tracking link
Pricing Models	• CPI • CPC • CPM • CPA • CPV

Before you begin

In order to enable Wider Planet, you need to have completed the following:

1. Created a Branch Dashboard.

2. Have Branch's Performance product enabled for your Branch Account.

3. Implemented the Branch SDK into your mobile app (iOS | Android)

   • Track events

4. Running campaigns through Wider Planet.

Enable Wider Planet

1. Enable Wider Planet in Branch

In the Branch Dashboard under Ads > Partner Management, find/search for Wider Planet. If you're already logged into the Branch Dashboard, you can also click here to go there directly.

You'll need to input your Wider Planet Client ID. Please reach out to your Wider Planet Account Manager for details.

Click the Save & Enable button.

2. Configure Postbacks

Enabling Wider Planet will automatically enable the following postbacks:

• INSTALL
• OPEN
• PURCHASE

You can configure these postbacks or add more under the Postback Config tab.

Send All Events

Optionally, you can check the checkbox for a given postback for sending all events. When checked, all events will be sent regardless of attribution. Otherwise, the postback will only fire for events attributed to Wider Planet.

Adding Postbacks

Click the Add New Postback button at the bottom of the screen. A modal will appear that will allow you to select an event that you are tracking with the Branch SDKs (including Custom Events).

For more in-depth postback configurations, view our guides:

• Basic Postback Configuration
• Advanced Postback Configuration
• Recommended 👍 Test Postbacks

3. Configure Attribution Windows

After configuring your events, navigate to the Attribution Windows tab to set windows by attribution type.

Recommended Attribution Windows

Attribution Type	Window
click to session start	90 days
click to install	30 days
click to conversion event	90 days
impression to session start	1 day
impression to install	1 day
impression to conversion event	1 day

4. Create Branch Ad Link

Next, you'll need to create a Branch Ad Link for your Wider Planet campaigns in order for Branch to properly attribute conversions.

Create Ad Links

The Branch Ad Link you create will be placed in your Wider Planet campaign.

5. Verify Data in Branch

After launching your Wider Planet campaigns, and conversions begin to happen, you'll want to verify data is being sent from Branch to Wider Planet. You can look at the Branch Dashboard's Liveview Webhook Records and apply the following filter:

Filter	Operator	Value
ad partner (3p)	equals	a_wider_planet

Once applied, data should flow through the Liveview, and you can see the data being sent to Wider Planet from Branch.