Overview
Perform[cb] is a US-based performance marketing network (formerly Clickbooth) that drives user acquisition on a pay-for-results basis across web, mobile app, and call channels. Connect Perform[cb] to Branch to attribute clicks and installs and configure Postbacks.
For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.
Note: this guide is for new Branch
Please note that this guide is about integrating Perform[cb] in the new Branch experience. For information on Perform[cb] in legacy Branch, visit our legacy guide.
Partner capabilities
| Capability | Details |
|---|---|
| Company type | Ad network, affiliate network |
| Deep linking | Supported |
| Attribution | Click-through attribution |
| Ad campaign types | Acquisition campaigns, Retargeting campaigns |
| Ad formats | Banner, Interstitial, Video, Recommendation, App of Day |
| Click types | Client-side click |
| Supported platforms | iOS, Android, Windows, macOS |
| Link wrapping | Supported |
| Cost ingestion support | Not supported |
| Pricing models | CPI, CPC, CPM, CPA, CPL |
Before you begin
To set up the Perform[cb] integration, you need:
- Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See Branch pricing or contact your Branch representative.
- A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.
- A Perform[cb] account with admin access.
Enable Perform[cb]
To begin, navigate to Configuration > Ad Partners > Perform[cb].
Perform[cb] doesn't require credentials to activate. The integration is enabled automatically when you select Enable Perform[cb] on the Perform[cb] page.
Configure attribution
To configure attribution windows, select the Attribution windows tab on the Perform[cb] page.
To minimize discrepancies when comparing Branch and Perform[cb] reporting, match your Branch attribution windows to the settings in your Perform[cb] account.
| Attribution type | Default | Perform[cb]'s recommendation |
|---|---|---|
| Click to start session | 1 day | 90 days |
| Click to install | 7 days | 30 days |
| Click to conversion event | 30 days | 90 days |
| Impression to start session | 1 day | 1 day |
| Impression to install | 1 day | 1 day |
| Impression to conversion event | 7 days | 1 day |
| Deep linking duration | 120 minutes | — |
For more information, follow Configure attribution in the general Ad Partner Integration Guide.
Configure postbacks
Enabling Perform[cb] does not automatically activate any postbacks. Configure the postbacks you need on the Postbacks tab.
To add postbacks for additional events or to customize behavior, follow Configure postbacks in the general Ad Partner Integration Guide.
Create a Branch Ad Link
Create a Branch Ad Link to use in your Perform[cb] campaigns. Branch uses the link to attribute clicks and deep link users into your app.
Follow Create Ad Links.
Verify your data
After your integration is connected and events are flowing, you can verify data is reaching Branch:
- In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
- In Branch Analysis dashboards: review attributed installs and events where
Ad Partner Name = Perform[cb]. - In Perform[cb]: confirm that forwarded events are appearing in your Perform[cb] attribution reporting.
Data mappings
Campaign data
Branch populates the following fields from Perform[cb] campaign data.
| Branch field | Partner data |
|---|---|
~advertising_partner_name | "Perform[cb]" (static) |