Overview

Remerge is a demand-side platform (DSP) that specializes in mobile app retargeting and re-engagement. Connect Remerge to Branch to attribute clicks and installs and configure Postbacks.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating Remerge in the new Branch experience. For information on Remerge in legacy Branch, visit our legacy guide.

Partner capabilities

Capability	Details
Company type	Ad network, DSP, RTB
Deep linking	Supported
Attribution	Click-through attribution, View-through attribution
Ad campaign types	Acquisition campaigns, Retargeting campaigns
Ad formats	Contact Remerge for details.
Click types	Client-side click, Server-side click
Supported platforms	iOS, Android
Link wrapping	Supported
Cost ingestion support	Supported (via API)
Pricing models	CPC

Before you begin

To set up the Remerge integration, you need:

• Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See Branch pricing or contact your Branch representative.
• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.
• A Remerge account with admin access.

Enable Remerge

To begin, navigate to Configuration > Ad Partners > Remerge.

Remerge doesn't require credentials to activate. The integration is enabled automatically when you select Enable Remerge on the Remerge page.

Configure attribution

To configure attribution windows, select the Attribution windows tab on the Remerge page.

To minimize discrepancies when comparing Branch and Remerge reporting, match your Branch attribution windows to the settings in your Remerge account.

Attribution type	Default	Remerge's recommendation
Click to start session	1 day	90 days
Click to install	7 days	30 days
Click to conversion event	30 days	90 days
Impression to start session	1 day	1 day
Impression to install	1 day	1 day
Impression to conversion event	7 days	1 day
Deep linking duration	120 minutes	—

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling Remerge automatically activates postbacks for INSTALL, OPEN, PURCHASE, ADD_TO_CART, ADD_TO_WISHLIST, VIEW_ITEM, and VIEW_ITEMS. The default postback URL template is:

https://remerge.events/branch?app_id=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="ANDROID">${(bundle.android.package_name)!}<#elseif bundle.os == "IOS">${(bundle.ios.itunes_id?substring(2))!}</#if><@break/></#if></@loop>&event=${ (name)! }&ts=${ (timestamp/1000)?long }&partner=branch&key=X66S05UQ&idfa=${(user_data.idfa)!?upper_case}&aaid=${(user_data.aaid)!?lower_case}&country=${ (user_data.geo_country_code)! }&os_name=${ (user_data.os)! }&os_version=${ (user_data.os_version)! }&app_version=${ (user_data.app_version)! }&campaign=${ (last_attributed_touch_data.~campaign_id)! }&ad=${ (last_attributed_touch_data.~ad_set_id)! }&creative=${ (last_attributed_touch_data.~creative_name)! }&click_id=${ (last_attributed_touch_data.~click_id)! }&is_attributed=<#if (last_attributed_touch_data.$3p)! == (ad_network.machine_name)!>1<#else>0</#if>&network=${ last_attributed_touch_data.$3p }&data=<@urlencode>{"data":<@jsonmap data=event_data></@jsonmap>, "products":<@jsonmap data=content_items></@jsonmap>}</@urlencode>&partner_attribution_method=<#if last_attributed_touch_type == "CLICK">click<#elseif last_attributed_touch_type == "IMPRESSION">view</#if>&is_organic=<#if (last_attributed_touch_data.$3p)?? >0<#else>1</#if>&label=${ (last_attributed_touch_data.label)! }&idfv=${(user_data.idfv)!?upper_case}&ip=${ (user_data.ip)! }&language=${ (user_data.language)! }&country_subdivison=${ (user_data.geo_country_code)! }&city=${(user_data.geo_city_en)!}&operator=${(user_data.carrier_name)!}&device_name=${ (user_data.model)! }&rmge_c_id=${ (last_attributed_touch_data.~campaign_id)! }

To add postbacks for additional events or to customize behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Create a Branch Ad Link

Create a Branch Ad Link to use in your Remerge campaigns. Branch uses the link to attribute clicks and deep link users into your app.

Follow Create Ad Links.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch:

• In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
• In Branch Analysis dashboards: review attributed installs and events where Ad Partner Name = Remerge.
• In Remerge: confirm that forwarded events are appearing in your Remerge attribution reporting.

Data mappings

Campaign data

Branch populates the following fields from Remerge campaign data.

Branch field	Partner data
~advertising_partner_name	"Remerge" (static)