Overview

Mobusi is a Spain-based mobile advertising network offering performance-based user acquisition and app monetization, part of the Fibonad group. Connect Mobusi to Branch to attribute clicks and installs and configure Postbacks.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating Mobusi in the new Branch experience. For information on Mobusi in legacy Branch, visit our legacy guide.

Partner capabilities

Capability	Details
Company type	Ad network, DSP, exchange
Deep linking	Supported
Attribution	Click-through attribution, View-through attribution
Ad campaign types	Acquisition campaigns, Retargeting campaigns
Ad formats	Contact Mobusi for details.
Click types	Client-side click
Supported platforms	iOS, Android
Link wrapping	Not supported
Cost ingestion support	Not supported
Pricing models	CPI, CPC, CPM, CPA

Before you begin

To set up the Mobusi integration, you need:

• Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See Branch pricing or contact your Branch representative.
• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.
• A Mobusi account with admin access. You'll need the following credential, available from your Mobusi account manager: Mobusi Service ID.

Enable Mobusi

To begin, navigate to Configuration > Ad Partners > Mobusi.

Enter your Mobusi Service ID, then select Enable Mobusi on the Mobusi page. Contact your Mobusi account manager if you need this value.

Configure attribution

To configure attribution windows, select the Attribution windows tab on the Mobusi page.

To minimize discrepancies when comparing Branch and Mobusi reporting, match your Branch attribution windows to the settings in your Mobusi account.

Attribution type	Default	Mobusi's recommendation
Click to start session	1 day	90 days
Click to install	7 days	30 days
Click to conversion event	30 days	90 days
Impression to start session	1 day	1 day
Impression to install	1 day	1 day
Impression to conversion event	7 days	1 day
Deep linking duration	120 minutes	—

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling Mobusi automatically activates postbacks for INSTALL and OPEN. The default postback URL template is:

http://pixel.leadzu.com/pixel.php?service=${ (ad_network.credentials.service_id)! }&hash=${ (last_attributed_touch_data.~click_id)! }&type=EVENT&transaction_id=${ (id)! }&id_event=${ (ad_network.goal_ids["OPEN"])! }

To add postbacks for additional events or to customize behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Create a Branch Ad Link

Create a Branch Ad Link to use in your Mobusi campaigns. Branch uses the link to attribute clicks and deep link users into your app.

Follow Create Ad Links.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch:

• In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
• In Branch Analysis dashboards: review attributed installs and events where Ad Partner Name = Mobusi.
• In Mobusi: confirm that forwarded events are appearing in your Mobusi attribution reporting.

Data mappings

Campaign data

Branch populates the following fields from Mobusi campaign data.

Branch field	Partner data
~advertising_partner_name	"Mobusi" (static)