Overview

Mintegral is a programmatic mobile advertising platform offering user acquisition, retargeting, and monetization, operating as part of Mobvista. Connect Mintegral to Branch to attribute clicks and installs and configure Postbacks.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating Mintegral in the new Branch experience. For information on Mintegral in legacy Branch, visit our legacy guide.

Partner capabilities

Capability	Details
Company type	Affiliate network
Deep linking	Supported
Attribution	Click-through attribution, View-through attribution
Ad campaign types	Retargeting campaigns
Ad formats	Picture, Video, Playable
Click types	Client-side click
Supported platforms	iOS, Android, APK
Link wrapping	Supported
Cost ingestion support	Supported
Pricing models	CPI, CPC, CPM, CPA, CPV, CPL

Before you begin

To set up the Mintegral integration, you need:

• Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See Branch pricing or contact your Branch representative.
• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.
• A Mintegral account with admin access.

Enable Mintegral

To begin, navigate to Configuration > Ad Partners > Mintegral.

Mintegral doesn't require credentials to activate. The integration is enabled automatically when you select Enable Mintegral on the Mintegral page.

Configure attribution

By default, Mintegral uses your global app attribution settings. To set attribution windows specific to Mintegral, enable the Override global app settings toggle on the Attribution windows tab.

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling Mintegral automatically activates postbacks, including INSTALL. The default postback URL template is:

http://postback.mintegral.net/install?pl=${ (user_data.os)! }&campuuid=${ (last_attributed_touch_data.campuuid)! }&clickid=${ (last_attributed_touch_data.~click_id)! }&ip=${ (user_data.ip)! }&os=${ (user_data.os_version)! }&devid=${ (user_data.idfa)! }&gaid=${ (user_data.aaid)! }&install_time=${ (timestamp/1000)?long }&type=Branch&country=${ (user_data.geo_country_code)! }&app_version=${ (user_data.app_version)! }&ua=${ (user_data.user_agent)! }&language=${ (user_data.language)! }&app_id=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="ANDROID">${(bundle.android.package_name)!}<#elseif bundle.os == "IOS">${(bundle.ios.bundle_id)!}</#if><@break/></#if></@loop>&attribu_type=<#if (last_attributed_touch_data.$3p)! == (ad_network.machine_name)!>1<#else>0</#if>&reengagement_event=${(reengagement_activity.event_name)!}&reengagement_attribu_type=<#if reengagement_activity.attributed> 1 <#else> 0 </#if>&reengagement_event_time=${(reengagement_activity.timestamp)!}&reengagement_partner=${(reengagement_activity.touch_data.tilde_advertising_partner_name)!}&reengagement_3p=${(reengagement_activity.touch_data.dollar_3p)!}

To add postbacks for additional events or to customize behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Create a Branch Ad Link

Create a Branch Ad Link to use in your Mintegral campaigns. Branch uses the link to attribute clicks and deep link users into your app.

Follow Create Ad Links.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch:

• In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
• In Branch Analysis dashboards: review attributed installs and events where Ad Partner Name = Mintegral.
• In Mintegral: confirm that forwarded events are appearing in your Mintegral attribution reporting.

Data mappings

Campaign data

Branch populates the following fields from Mintegral campaign data.

Branch field	Partner data
~advertising_partner_name	"Mintegral" (static)

Link parameters

By default, Branch automatically appends these link parameters to Mintegral ad links. When a user clicks the link, Mintegral provides the corresponding values, which Branch ingests and uses for attribution and reporting.

Branch parameter	Link placeholder
Custom Link Macro	{uuid}
Click ID	{click_id}
Ad Set Name	{offer_name}
Creative ID	{creative_id}
Creative Name	{creative_name}
Campaign ID	{uuid}
Click User Agent	{ua}
Click IDFA	{idfa}
Click AAID	{gaid}
Secondary Publisher	{affiliate_id}