Overview

AdColony is a mobile advertising platform specializing in in-app video advertising for brands and performance marketers. Connect AdColony to Branch to attribute clicks and installs and configure Postbacks.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating AdColony in the new Branch experience. For information on AdColony in legacy Branch, visit our legacy guide.

Partner capabilities

Capability	Details
Company type	Non-SAN ad network
Deep linking	Supported
Attribution	Click-through attribution, View-through attribution
Ad campaign types	Acquisition campaigns
Ad formats	Video
Click types	Client-side click
Supported platforms	iOS, Android, Amazon
Link wrapping	Not supported
Cost ingestion support	Not supported
Pricing models	CPI, CPM

Before you begin

To set up the AdColony integration, you need:

• Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See Branch pricing or contact your Branch representative.
• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.
• The Branch SDK implemented in your app (iOS | Android) with event tracking configured.
• Active campaigns running in AdColony.

Enable AdColony

To begin, navigate to Configuration > Ad Partners > AdColony.

AdColony doesn't require credentials to activate. The integration is enabled automatically when you select Enable AdColony on the AdColony page.

(Recommended) To configure the optional PAM for Publishers privacy setting, select Partner settings to open the Manage account dialog and enable the toggle. When enabled, PAM for Publishers removes advertiser-specific user identifiers from postbacks for users who haven't opted in via Apple's App Tracking Transparency (ATT) framework, prioritizing identifiers provided directly by AdColony.

Configure attribution

AdColony overrides your global app attribution settings by default. The following attribution windows are pre-configured on the Attribution windows tab:

Attribution type	Default	AdColony's recommendation
Click to conversion event	90 days	90 days
Click to install	30 days	30 days
Click to start session	90 days	90 days
Household measurement window	2 days	—
Impression to conversion event	1 day	1 day
Impression to install	1 day	1 day
Impression to start session	1 day	1 day

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling AdColony automatically activates postbacks for INSTALL and OPEN. The default postback URL is:

https://pie.adcolony.com/api/v1/${ (name)! }?api_key=AmfpbZYY4WUzJVEgFEJMLF5Xd4n49RxU&product_id=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="ANDROID">${(bundle.android.package_name)!}<#elseif bundle.os == "IOS">${(bundle.ios.itunes_id?substring(2))!}</#if><@break/></#if></@loop>&raw_advertising_id=${ (user_data.idfa)! }&google_ad_id=${ (user_data.aaid)! }&click_id=${ (last_attributed_touch_data.~click_id)! }&adc_conversion=<#if (last_attributed_touch_data.$3p)! == (ad_network.machine_name)!>1<#else>0</#if>

To add postbacks for additional events or to customize behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Create a Branch Ad Link

Create a Branch Ad Link to use in your AdColony campaigns. Branch uses the link to attribute clicks and deep link users into your app.

Follow Create Ad Links.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch:

• In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
• In Branch Analysis dashboards: review attributed installs and events where Ad Partner Name = AdColony.
• In AdColony: confirm that forwarded events are appearing in your AdColony attribution reporting.

Data mappings

Campaign data

Branch populates the following fields from AdColony campaign data.

Branch field	Partner data
~advertising_partner_name	"AdColony" (static)
~click_id	click_id