Overview

Mobupps is an Israel-based mobile advertising company that provides performance-based user acquisition, programmatic, and real-time bidding services. Connect Mobupps to Branch to attribute clicks and installs and configure Postbacks.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating Mobupps in the new Branch experience. For information on Mobupps in legacy Branch, visit our legacy guide.

Partner capabilities

Capability	Details
Company type	Non-SAN ad network
Deep linking	Supported
Attribution	Click-through attribution
Ad campaign types	Acquisition campaigns
Ad formats	Contact Mobupps for details.
Click types	Client-side click
Supported platforms	iOS, Android
Link wrapping	Supported
Cost ingestion support	Not supported
Pricing models	CPI, CPC, CPM, CPA, CPV

Before you begin

To set up the Mobupps integration, you need:

• Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See Branch pricing or contact your Branch representative.
• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.
• A Mobupps account with admin access.

Enable Mobupps

To begin, navigate to Configuration > Ad Partners > Mobupps.

Mobupps doesn't require credentials to activate. The integration is enabled automatically when you select Enable Mobupps on the Mobupps page.

Configure attribution

To configure attribution windows, select the Attribution windows tab on the Mobupps page.

To minimize discrepancies when comparing Branch and Mobupps reporting, match your Branch attribution windows to the settings in your Mobupps account.

Attribution type	Default	Mobupps's recommendation
Click to start session	1 day	90 days
Click to install	7 days	30 days
Click to conversion event	30 days	90 days
Impression to start session	1 day	1 day
Impression to install	1 day	1 day
Impression to conversion event	7 days	1 day
Deep linking duration	120 minutes	—

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling Mobupps automatically activates postbacks for INSTALL. The default postback URL template is:

http://wmadv.go2cloud.org/aff_lsr?transaction_id=${ (last_attributed_touch_data.~click_id)! }&android_id=${ (user_data.android_id)! }&google_aid=${ (user_data.aaid)! }&ios_ifa=${ (user_data.idfa)! }&adv_sub5=${ (name)! }&adv_sub4=${ (user_data.language)! }&adv_sub3=${(app_id)!}&country_code=${ (user_data.geo_country_code)! }&customer_id=${(organization_id)!}&time=<@urlencode><@dateformat output_date_format="TIMESTAMP_SECONDS">${install_activity.timestamp}</@dateformat></@urlencode>&revenue=${ (event_data.revenue)! }&ip=${ (user_data.ip)! }&device_os=${ (user_data.os)! }&device_os_version=${ (user_data.os_version)! }&user_id=${ (user_data.developer_identity)! }

To add postbacks for additional events or to customize behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Create a Branch Ad Link

Create a Branch Ad Link to use in your Mobupps campaigns. Branch uses the link to attribute clicks and deep link users into your app.

Follow Create Ad Links.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch:

• In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
• In Branch Analysis dashboards: review attributed installs and events where Ad Partner Name = Mobupps.
• In Mobupps: confirm that forwarded events are appearing in your Mobupps attribution reporting.

Data mappings

Campaign data

Branch populates the following fields from Mobupps campaign data.

Branch field	Partner data
~advertising_partner_name	"Mobupps" (static)