Overview

Kakao is a South Korean internet company whose advertising business offers display, video, and native ad formats across its apps, including KakaoTalk. Connect Kakao to Branch to attribute clicks and installs and configure Postbacks.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating Kakao in the new Branch experience. For information on Kakao in legacy Branch, visit our legacy guide.

Partner capabilities

Capability	Details
Company type	Ad network, DSP, exchange, RTB, self-serve
Deep linking	Supported
Attribution	Click-through attribution
Ad campaign types	Acquisition campaigns, Retargeting campaigns
Ad formats	Banner, Video
Click types	Contact Kakao for details.
Supported platforms	iOS, Android
Link wrapping	Not supported
Cost ingestion support	Not supported
Pricing models	CPC, CPM, CPA

Before you begin

To set up the Kakao integration, you need:

• Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See Branch pricing or contact your Branch representative.
• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.
• A Kakao account with admin access.

Enable Kakao

To begin, navigate to Configuration > Ad Partners > Kakao.

Kakao doesn't require credentials to activate. The integration is enabled automatically when you select Enable Kakao on the Kakao page.

Configure attribution

By default, Kakao uses your global app attribution settings. To set attribution windows specific to Kakao, enable the Override global app settings toggle on the Attribution windows tab.

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling Kakao automatically activates postbacks. The default postback URL template is:

https://wat.ad.daum.net/mat?tracker_id=10013&google_aid=${ (user_data.aaid)! }&apple_ifa=${ (user_data.idfa)! }&device_ip=${ (user_data.ip)! }&click_id=${ (last_attributed_touch_data.~click_id)! }&event_type=${ (name)! }&event_timestamp=${ timestamp }&click_timestamp=${ (last_attributed_touch_timestamp/1000)?long }&install_timestamp=${ (timestamp/1000)?long }&ios_ad_tracking=<#if (user_data.limit_ad_tracking)! >1<#else>0</#if>&google_ad_tracking=<#if (user_data.limit_ad_tracking)! >1<#else>0</#if>&event_revenue=${ (event_data.revenue)! }&event_revenue_currency_code=${ (event_data.currency)! }&app_name=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="IOS"><@break/><#elseif bundle.os == "ANDROID">${(bundle.android.package_name)!}</#if><@break/></#if></@loop>&ad_service_id=10004&mat_advertiser_name=${ (organization_name)! }&mat_publisher_name=${ (last_attributed_touch_data.~tune_publisher_name)! }&country_code=${ (user_data.geo_country_code)! }&retargeting_code=${(ad_network.goal_ids["${(name)!}"])!}&event_json=<@urlencode>{"product":[<@loop data=content_items val="item">{"content_id":"${(item.$sku)!}","price":"${(item.$price)!}","content_name":"${(item.$product_name)!}","brand":"${(item.$product_brand)!}","quantity":"${(item.$quantity)!}"}<@sep>,</@sep></@loop>]}</@urlencode>&apple_ifv=${ (user_data.idfv)! }&touch_type=${(last_attributed_touch_type)!}&app_version=${ (user_data.app_version)! }&campaign=${ (last_attributed_touch_data.~campaign)! }&platform=${ (user_data.os)! }&campaign_id=${ (last_attributed_touch_data.~campaign_id)! }&ad_group_id=${ (last_attributed_touch_data.~ad_set_id)! }&creative_id=${ (last_attributed_touch_data.~creative_id)! }&app_id=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="ANDROID">${(bundle.android.package_name)!}<#elseif bundle.os == "IOS">${(bundle.ios.itunes_id?substring(2))!}</#if><@break/></#if></@loop>&is_organic=<#if attributed>1<#else>0</#if>&is_first=<#if first_event_for_user>1<#else>0</#if>&device_model=${ (user_data.model)! }&is_attr=<#if (last_attributed_touch_data.$3p)! == (ad_network.machine_name)!>1<#else>0</#if>

Note: Goal ID required

Kakao requires the Goal ID that corresponds to each postback. Enter these values and save. Contact your Kakao account manager to obtain them.

To add postbacks for additional events or to customize behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Create a Branch Ad Link

Create a Branch Ad Link to use in your Kakao campaigns. Branch uses the link to attribute clicks and deep link users into your app.

Follow Create Ad Links.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch:

• In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
• In Branch Analysis dashboards: review attributed installs and events where Ad Partner Name = Kakao.
• In Kakao: confirm that forwarded events are appearing in your Kakao attribution reporting.

Data mappings

Campaign data

Branch populates the following fields from Kakao campaign data.

Branch field	Partner data
~advertising_partner_name	"Kakao" (static)

Link parameters

By default, Branch automatically appends these link parameters to Kakao ad links. When a user clicks the link, Kakao provides the corresponding values, which Branch ingests and uses for attribution and reporting.

Branch parameter	Link placeholder
Click ID	{click_id}
Custom Link Macro	{advertiser_id}
Secondary Publisher	{publisher_id}
Custom Link Macro	{mbrseq}
Click AAID	{google_aid}
Click IDFA	{apple_ifa}
Placement	{slot_id}