Overview

Unity Ads is Unity Technologies' mobile ad network, providing user acquisition and monetization for mobile apps and games across iOS and Android. Connect Unity Ads to Branch to attribute clicks and installs, configure Postbacks, and import cost data into a single workspace.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

This guide covers integrating Unity Ads in the new Branch experience. For information on Unity Ads in legacy Branch, visit our legacy guide.

Partner capabilities

Capability	Details
Company type	Ad Network
Deep linking	Supported
Attribution	Click-through attribution, View-through attribution
Ad campaign types	Retargeting campaigns
Ad formats	Banner, Video
Click types	Server-side click
Supported platforms	iOS, Android, Windows, Mac OS, Unix
Link wrapping	Supported
Cost ingestion support	Supported
Cost ingestion types	API
Cost time zone	GMT
Cost data scheduling	4 times/day for Days 0–1; 1 time/day for Days 3–5; 1 time/week for Days 8–14
Pricing models	CPC, CPM, CPA

Before you begin

To set up the Unity Ads integration, you need:

• Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See Branch pricing or contact your Branch representative.
• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.
• The Branch SDK implemented in your app (iOS | Android) with event tracking configured.
• A Unity Cloud account with a core organization ID and a service account (required if you plan to import cost data).
• Active campaigns running in Unity Ads.

Enable Unity Ads

To begin, navigate to Configuration > Ad Partners > Unity Ads.

Unity Ads is a credential-based partner. Follow Provide account credentials in the general Ad Partner Integration Guide. In the Account information dialog, enter:

• Game ID: iOS: your Unity Ads Game ID for iOS
• Game ID: Android: your Unity Ads Game ID for Android

Select Save.

To update these credentials later, see Manage partner settings in the general Ad Partner Integration Guide.

Configure attribution

Unity Ads' recommended attribution windows differ from Branch's defaults.

To configure attribution windows, select the Attribution windows tab on the Unity Ads page.

Attribution type	Default	Unity's recommendation
Click to start session	1 day	90 days
Click to install	7 days	30 days
Click to conversion event	30 days	90 days
Impression to start session	1 day	1 day
Impression to install	1 day	1 day
Impression to conversion event	7 days	1 day

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling Unity Ads automatically activates postbacks for INSTALL, OPEN, and PURCHASE. The default postback URL template is:

https://ads-secondary-conversion.unityads.unity3d.com/v1/events?ifa=${ (user_data.idfa)! }&tracking_enabled=<#if (user_data.limit_ad_tracking)! >0<#else>1</#if>&game_id=<#if (user_data.os)! == "IOS">${ (ad_network.credentials.ios_game_id)! }<#elseif (user_data.os)! == "ANDROID">${ (ad_network.credentials.android_game_id)! }</#if>&platform=${(user_data.os)!?lower_case}&store_id=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="ANDROID">${(bundle.android.package_name)!}<#elseif bundle.os == "IOS">${(bundle.ios.itunes_id?substring(2))!}</#if><@break/></#if></@loop>&custom_event=${ (name)! }&event=custom&ts=${ (timestamp/1000)?long }&install_ts=${(install_activity.timestamp/1000)?long}&was_conversion_attributed=<#if (last_attributed_touch_data.$3p)! == (ad_network.machine_name)!>1<#else>0</#if>&value=${ (event_data.revenue)! }&currency=${ (event_data.currency)! }&campaign_id=${ (last_attributed_touch_data.~campaign_id)! }&campaign_name=${ (last_attributed_touch_data.~campaign)! }&gamer_id=${ (last_attributed_touch_data.gamer_id)! }&aid=${ (user_data.aaid)! }&organic=<#if (last_attributed_touch_data.$3p)?? >0<#else>1</#if>&mmp=branch

To add postbacks for additional events or to customize behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Import cost data

Unity Ads cost ingestion uses API authentication. You'll need three values from Unity Cloud:

• Client ID
• Client Secret
• Organization ID

Retrieve your Client ID and Client Secret

1. In Unity Cloud Grow, navigate to API Management.
2. Open your service accounts.
3. Create a new service account, then create a key for the service account to generate the Client ID and Client Secret.

Retrieve your Organization ID

1. In your Unity Cloud service account, add the Advertise Stats API MMP Viewer role. The role appears under the Grow list.
2. Retrieve your Organization ID from the service account details.

If you have trouble finding these values, contact your Unity Ads account manager.

Authenticate Unity Ads cost data in Branch

1. From the Unity Ads page in Configuration > Ad Partners, locate the Cost Data card on the Status tab.
2. Select the card (it displays a Needs Setup badge) to open the Enable Cost Data modal.
3. Enter your Client ID, Client Secret, and Organization ID.
4. Select Save.

After saving, the Cost Data card on the Status tab updates to reflect the connected state.

Tip: time zone alignment

For the most accurate cost data, match the time zone between your Branch account and your Unity Ads account.

Create a Branch Ad Link

To attribute conversions from Unity Ads campaigns, create a Branch Ad Link and use it in your Unity Ads campaign setup. See Branch Ad Links.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch:

• In Branch Liveview: confirm events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
• In Branch Analysis dashboards: review attributed installs, events, and cost data attributed to Unity Ads. Filter by Ad Partner Name = Unity Ads to see Unity-attributed activity.

Cost data appears after approximately 24 hours. Confirm campaigns are actively running in Unity Ads before troubleshooting missing cost data.