Overview

Adtiming is a mobile marketing platform that provides app advertising, user acquisition, and ad monetization. Connect Adtiming to Branch to attribute clicks and installs and configure Postbacks.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating Adtiming in the new Branch experience. For information on Adtiming in legacy Branch, visit our legacy guide.

Partner capabilities

Capability	Details
Company type	Non-SAN ad network
Deep linking	Supported
Attribution	Click-through attribution, View-through attribution
Ad campaign types	Acquisition campaigns
Ad formats	Banner, Interstitial, Video
Click types	Client-side click, Server-side click
Supported platforms	iOS, Android
Link wrapping	Supported
Cost ingestion support	Not supported
Pricing models	CPI, CPA

Before you begin

To set up the Adtiming integration, you need:

• Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See Branch pricing or contact your Branch representative.
• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.
• An Adtiming account with admin access.

Enable Adtiming

To begin, navigate to Configuration > Ad Partners > Adtiming.

Adtiming doesn't require credentials to activate. The integration is enabled automatically when you select Enable Adtiming on the Adtiming page.

Configure attribution

By default, Adtiming uses your global app attribution settings. To set attribution windows specific to Adtiming, enable the Override global app settings toggle on the Attribution windows tab.

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling Adtiming automatically activates postbacks. The default postback URL template is:

http://api.adtiming.com/callback/active?n=106&c=${ (last_attributed_touch_data.~click_id)! }&idfa=${ (user_data.idfa)! }&gaid=${ (user_data.aaid)! }&idfv=${ (user_data.idfv)! }&android_id=${(user_data.android_id)!}&app_id=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="ANDROID">${(bundle.android.package_name)!}<#elseif bundle.os == "IOS">${(bundle.ios.itunes_id?substring(2))!}</#if><@break/></#if></@loop>&click_ts=${ (timestamp/1000)?long }&ip=${ (user_data.ip)! }&country_code=${(user_data.geo_country_code)!}&city=${(user_data.geo_city_code)!}&brand=${(user_data.brand)!}&model=${(user_data.model)!}&osv=<#if (user_data.os == 'ANDROID') && (user_data.os_version_android)??>${(user_data.os_version_android)!}<#else>${(user_data.os_version)!}</#if>&carrier=${(user_data.carrier_name)!}&lang=${(user_data.language)!}&app_version_name=${(user_data.app_version)!}&ua=${(user_data.user_agent)!}&install_unix_ts=<@urlencode><@dateformat output_date_format="TIMESTAMP_SECONDS">${install_activity.timestamp}</@dateformat></@urlencode>&is_reattribution=<#if (reengagement_activity.attributed)?? && reengagement_activity.attributed>1<#else>0</#if>

To add postbacks for additional events or to customize behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Create a Branch Ad Link

Create a Branch Ad Link to use in your Adtiming campaigns. Branch uses the link to attribute clicks and deep link users into your app.

Follow Create Ad Links.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch:

• In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
• In Branch Analysis dashboards: review attributed installs and events where Ad Partner Name = Adtiming.
• In Adtiming: confirm that forwarded events are appearing in your Adtiming attribution reporting.

Data mappings

Campaign data

Branch populates the following fields from Adtiming campaign data.

Branch field	Partner data
~advertising_partner_name	"Adtiming" (static)

Link parameters

By default, Branch automatically appends these link parameters to Adtiming ad links. When a user clicks the link, Adtiming provides the corresponding values, which Branch ingests and uses for attribution and reporting.

Branch parameter	Link placeholder
Click ID	{clickid}
Click AAID	{gaid}
Click IDFA	{idfa}
Secondary Publisher	{pub_subid}