Journeys are hugely successful at bringing mobile web users into your apps. But to be most effective, the Journey needs to look great and fit well on the page. The difficulty here is that Journeys can come in a wide variety of shapes and sizes but this guide should help you make some sizing decisions for a few of the most requested Journeys Templates.

Image Format Compatibility

The following formats are compatible with Journeys creatives:

• jpeg
• png
• gif
• pdf
• mp4
• mov

Full Page Image

The Full Page Journey is a bit tricky because the template itself is responsive to the dimensions of the phone. To account for these potentially changing dimensions, some bleed must be built into the images in use.

Background position	center
Background size	cover
Dimensions	512x1024px
Main content area	414x736px

Partial Page Image

The Partial Page Journey can be a little easier to account for because the template itself is responsive to the dimensions of only the width if desired or as a percentage of the view height. To account for these potentially changing dimensions, some bleed must be built into the images in use.

Fixed Height

Background position	Center
Background size	Cover
Example Dimensions	512x321px
Main Content Area	350x321px

Variable Height (33% View Height) - Top

Background Position	Top Center
Background Size	Cover
Example Dimensions	512x321px
Main Content Area	414x250px

Variable Height (33% View Height) - Bottom

Background Position	Bottom Center
Background Size	Cover
Example Dimensions	512x321px
Main Content Area	414x250px

App Icon Image

Recommended sizing: 180x180px

Interstitial 6

	Minimum Size
Background Image Size	410 x 732px
App Icon Size	78 x 40px
App Banner Size	n/a

Banner Tall Banner Bottom 1

	Minimum Size
Background Image Size	410 x 343px
App Icon Size	n/a
App Banner Size	410 x 151px

Banner Tall Banner Top 4

	Minimum Size
Background Image Size	375 x 360px
App Icon Size	n/a
App Banner Size	375 x 151px

Template 3

	Minimum Size
Background Image Size	375 x 176px
App Icon Size	63 x 63px
App Banner Size	n/a

Template 4

	Minimum Size
Background Image Size	410 x 732px
App Icon Size	63 x 63px
App Banner Size	n/a