Overview

Appier is a Taiwan-based technology company that provides AI-powered advertising and marketing software. Connect Appier to Branch to attribute clicks and installs and configure Postbacks.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating Appier in the new Branch experience. For information on Appier in legacy Branch, visit our legacy guide.

Partner capabilities

Capability	Details
Company type	Advertising and marketing platform
Deep linking	Contact Appier for details.
Attribution	Contact Appier for details.
Ad campaign types	Contact Appier for details.
Ad formats	Contact Appier for details.
Click types	Contact Appier for details.
Supported platforms	iOS, Android
Link wrapping	Contact Appier for details.
Cost ingestion support	Contact Appier for details.
Pricing models	CPI, CPA

Before you begin

To set up the Appier integration, you need:

• Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See Branch pricing or contact your Branch representative.
• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.
• An Appier account with admin access.

Enable Appier

To begin, navigate to Configuration > Ad Partners > Appier.

Appier doesn't require credentials to activate. The integration is enabled automatically when you select Enable Appier on the Appier page.

Configure attribution

By default, Appier uses your global app attribution settings. To set attribution windows specific to Appier, enable the Override global app settings toggle on the Attribution windows tab.

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling Appier automatically activates postbacks, including INSTALL, OPEN, and PURCHASE. The default postback URL template is:

http://post0.track.appier.net/limit_branch?asi=${ (last_attributed_touch_data.~click_id)! }&idfa=<#if (user_data.os) == 'IOS'>${(user_data.idfa)!}<#elseif (user_data.os) == 'ANDROID'>${(user_data.aaid)!}</#if>&action_id=${ (name)! }&x_cts=${ (timestamp/1000)?long }&app_version=${ (user_data.app_version)! }&appier_id=${ (last_attributed_touch_data.~secondary_publisher)! }&ios_app_id=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="ANDROID"><@break/><#elseif bundle.os == "IOS">${(bundle.ios.bundle_id)!}</#if><@break/></#if></@loop>&android_package_name=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="IOS"><@break/><#elseif bundle.os == "ANDROID">${(bundle.android.package_name)!}</#if><@break/></#if></@loop>&os=<#if (user_data.os)! == "IOS">iOS<#elseif (user_data.os)! == "ANDROID">Android</#if>&campaign_type=${ (last_attributed_touch_data.~campaign)! }&ip=${ (user_data.ip)! }&country=${ (user_data.geo_country_code)! }&attributed=<#if (last_attributed_touch_data.$3p)?? && ad_network.machine_name?? && (last_attributed_touch_data.$3p)! == (ad_network.machine_name)!>1<#else>0</#if>&is_reengagement=<#if (reengagement_activity.attributed)?? && reengagement_activity.attributed>1<#else>0</#if>&x_dsp_name=<@firstNotEmpty>${(last_attributed_touch_data.~tune_publisher_name)!}|${(last_attributed_touch_data.~advertising_partner_name)!}</@firstNotEmpty>&carrier=${(user_data.carrier_name)!}&device_model=${ (user_data.model)! }&language=${ (user_data.language)! }&osv=${ (user_data.os_version)! }&ua=${ (user_data.user_agent)! }&x_rv=${ (event_data.revenue)! }&appier_cu=${ (event_data.currency)! }&json=<@urlencode><@jsonmap data=content_items></@jsonmap></@urlencode>&city=${(user_data.geo_city_en)!}&x_its=${(install_activity.timestamp/1000)?long }&x_clkts=${(last_attributed_touch_timestamp/1000)?long }&idfv=${ (user_data.idfv)! }&channel_id=${ (last_attributed_touch_data.~channel)! }&is_impression=<#if (last_attributed_touch_type)! == 'IMPRESSION'>1<#else>0</#if>&campaign_id=${ (last_attributed_touch_data.~campaign_id)! }&ad_set_name=${ (last_attributed_touch_data.~ad_set_name)! }&ad_set_id=${ (last_attributed_touch_data.~ad_set_id)! }&creative_name=${ (last_attributed_touch_data.~creative_name)! }&creative_id=${ (last_attributed_touch_data.~creative_id)! }&placement=${ (last_attributed_touch_data.~placement)! }&placement_id=${(last_attributed_touch_data.~placement_id)!}&pam=<#if (last_attributed_touch_data_plus_pam_enabled)?? && last_attributed_touch_data_plus_pam_enabled>1<#else>0</#if>&sub_site_name=${(last_attributed_touch_data.~sub_site_name)!}

To add postbacks for additional events or to customize behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Create a Branch Ad Link

Create a Branch Ad Link to use in your Appier campaigns. Branch uses the link to attribute clicks and deep link users into your app.

Follow Create Ad Links.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch:

• In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
• In Branch Analysis dashboards: review attributed installs and events where Ad Partner Name = Appier.
• In Appier: confirm that forwarded events are appearing in your Appier attribution reporting.

Data mappings

Campaign data

Branch populates the following fields from Appier campaign data.

Branch field	Partner data
~advertising_partner_name	"Appier" (static)

Link parameters

By default, Branch automatically appends these link parameters to Appier ad links. When a user clicks the link, Appier provides the corresponding values, which Branch ingests and uses for attribution and reporting.

Branch parameter	Link placeholder
Click ID	{~click_id}
Secondary Publisher	{~appier_id}
Campaign	{campaign_type}
Secondary Publisher	${partner_id}_${channel_id}