9 sections · 141 articles

Ads OverviewOptimize campaign performance and measure full return on investment in Branch with data from every channel.Updated Jan 22, 2026Supported Ad PartnersA list of all ad partners supported by Branch, including SANs and non-SANs.Updated Sep 22, 2026SANs43 articlesSelf-Attributing Networks (SANs) Overview · What is a Self Attributing Network? · Configure Events for Self-Attributing Networks · Common Sources of SAN Reporting Discrepancies · Engagement Attribution for SANsUpdated Sep 24, 2026Non-SANs72 articlesAd Partner Integration Guide · Add Custom Partners · Ads (non-SANs) FAQ · Postbacks · Partner-Specific Integration GuidesUpdated Oct 1, 2026ROI Hub6 articlesROI Hub Overview · Templates for Cost Data · Reporting and Analytics · Share Cost Data With BranchUpdated Sep 8, 2026Household Measurement2 articlesSupported OTT Partners · Household Measurement OverviewUpdated Sep 22, 2026Ads Reporting4 articlesUnified Analytics · Ads Analytics · Cohort Analytics · Ads Reporting FAQUpdated Aug 20, 2026Additional Configuration2 articlesCreate Branch Links for Product Feeds · Ads Advanced ConfigurationsUpdated Sep 14, 2026Testing3 articlesAd Partner Integration Testing · Test Ads Campaign Setup · View Through Attribution (VTA) TestingUpdated Aug 20, 2026Fraud4 articlesFraud Overview · Manage Fraud Rules · Fraud Analytics · In-Depth Fraud & RecommendationsUpdated Sep 8, 2026Engagement Builder3 articlesEngagement Builder Overview · Enable Engagement Builder · Manage Your Engagement GroupsUpdated Aug 19, 2026