Overview

AppLovin is a mobile marketing platform offering user acquisition and retargeting across iOS and Android. Connect AppLovin to Branch to attribute clicks and installs, configure Postbacks, and import cost data into a single workspace.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating AppLovin in the new Branch experience. For information on AppLovin in legacy Branch, visit our legacy guide.

Partner capabilities

Capability	Details
Company type	Non-SAN ad network
Deep linking	Supported
Attribution	Click-through attribution, View-through attribution
Ad campaign types	Acquisition campaigns, Retargeting campaigns
Click types	Client-side click, Server-side click
Supported platforms	iOS, Android
Link wrapping	Supported
Cost ingestion support	Supported
Cost ingestion types	API
Pricing models	CPI, CPA

Before you begin

To set up the AppLovin integration, you need:

• Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See Branch pricing or contact your Branch representative.
• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.
• The Branch SDK implemented in your app (iOS | Android) with event tracking configured.
• An AppLovin account with your SDK Key available from your AppLovin account settings.

Enable AppLovin

1. Navigate to Configuration > Ad Partners > AppLovin.
2. Select Partner settings to open the Manage account dialog.
3. Under Postback Credentials, enter your AppLovin SDK Key, available from your AppLovin account settings.
4. Select Save.

To update these credentials later, select Partner settings on the AppLovin page to reopen the Manage account dialog.

Configure attribution

By default, AppLovin uses your global app attribution settings. To set attribution windows specific to AppLovin, enable the Override global app settings toggle on the Attribution windows tab.

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling AppLovin automatically activates postbacks for OPEN, PURCHASE, and RATE. The default postback URL template is:

http://rt.applovin.com/pix?event=postinstall&sub_event=${ (name)! }&package_name=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="ANDROID">${(bundle.android.package_name)!}<#elseif bundle.os == "IOS">${(bundle.ios.bundle_id)!}<@break/>&sdk_key=${ (ad_network.credentials.sdk_key)! }&platform=${ (user_data.os)! }&idfa=<#if (user_data.os)! == "IOS" && (user_data.idfa)!?has_content >${(user_data.idfa)!}<#elseif (user_data.os)! == "IOS">${(user_data.idfv)!}<#elseif (user_data.os)! == "ANDROID"&& (user_data.aaid)!?has_content  >${(user_data.aaid)!}<#elseif (user_data.os)! == "ANDROID">${(user_data.android_id)!}<#elseif (user_data.os)! == "ROKU" >${(user_data.roku_rida)!}<#elseif (user_data.os)! == "SAMSUNG"  >${(user_data.samsung_ifa)!}<#elseif (user_data.os)! == "LG"  >${(user_data.lg_ifa)!}<#elseif (user_data.os)! == "PANASONIC" >${(user_data.panasonic_ifa)!}<#elseif (user_data.os)! == "WINDOWS"  >${(user_data.windows_aid)!}<#elseif (user_data.os)! == "PLAYSTATION" >${(user_data.playstation_ifa)!}<#elseif (user_data.os)! == "XBOX" >${(user_data.xbox_msai)!}&did=${ (last_attributed_touch_data.~click_id)! }&isclaimable=<#if (last_attributed_touch_data.$3p)! == (ad_network.machine_name)!>1<#else>0&dnt=<#if (user_data.limit_ad_tracking)! >1<#else>0&revenue=${ (event_data.revenue)! }¤cy_code=${ (event_data.currency)! }&device_ip=${ (user_data.ip)! }&country_code={country code}&is_custom_pb=0

To add postbacks for additional events or to customize behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Import cost data

AppLovin cost ingestion uses API authentication. The API Key is entered in the same Manage account dialog as your postback credentials.

1. From the AppLovin page, select Partner settings to open the Manage account dialog.
2. Under Cost Data Credentials, enter your API Key.
3. Select Save.

After saving, the Cost Data card on the Status tab updates to reflect the connected state.

Create a Branch Ad Link

To attribute conversions from AppLovin campaigns, create a Branch Ad Link and use it in your AppLovin campaign setup. See Branch Ad Links.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch:

• In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
• In Branch Analysis dashboards: review attributed installs, events, and cost data where Ad Partner Name = AppLovin.
• In AppLovin: confirm that forwarded events are appearing in your AppLovin attribution reporting.

Cost data appears after approximately 24 hours. Confirm campaigns are actively running in AppLovin before troubleshooting missing cost data.

Data mappings

Campaign data

Branch populates the following fields from AppLovin campaign data.

Branch field	Partner data
~advertising_partner_name	AppLovin (static)
~campaign	Campaign name
~ad_set_name	Ad set name
~ad_name	Ad name