Overview

Bold Screen Media is a US-based digital advertising company that offers connected TV, video, audio, and mobile app inventory. Connect Bold Screen Media to Branch to attribute clicks and installs and configure Postbacks.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating Bold Screen Media in the new Branch experience. For information on Bold Screen Media in legacy Branch, visit our legacy guide.

Partner capabilities

Capability	Details
Company type	Ad network
Deep linking	Contact Bold Screen Media for details.
Attribution	Contact Bold Screen Media for details.
Ad campaign types	Contact Bold Screen Media for details.
Ad formats	Contact Bold Screen Media for details.
Click types	Contact Bold Screen Media for details.
Supported platforms	Contact Bold Screen Media for details.
Link wrapping	Contact Bold Screen Media for details.
Cost ingestion support	Contact Bold Screen Media for details.
Pricing models	Contact Bold Screen Media for details.

Before you begin

To set up the Bold Screen Media integration, you need:

• Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See Branch pricing or contact your Branch representative.
• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.
• A Bold Screen Media account with admin access.

Enable Bold Screen Media

To begin, navigate to Configuration > Ad Partners > Bold Screen Media.

Bold Screen Media doesn't require credentials to activate. The integration is enabled automatically when you select Enable Bold Screen Media on the Bold Screen Media page.

Configure attribution

To configure attribution windows, select the Attribution windows tab on the Bold Screen Media page.

To minimize discrepancies when comparing Branch and Bold Screen Media reporting, match your Branch attribution windows to the settings in your Bold Screen Media account.

Attribution type	Default	Bold Screen Media's recommendation
Click to start session	1 day	90 days
Click to install	7 days	30 days
Click to conversion event	30 days	90 days
Impression to start session	1 day	1 day
Impression to install	1 day	1 day
Impression to conversion event	7 days	1 day
Deep linking duration	120 minutes	—

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling Bold Screen Media automatically activates postbacks for INSTALL. The default postback URL template is:

https://boldscreenmedia.servecvr.com/?nid=24&transaction_id=${ (last_attributed_touch_data.~click_id)! }

To add postbacks for additional events or to customize behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Create a Branch Ad Link

Create a Branch Ad Link to use in your Bold Screen Media campaigns. Branch uses the link to attribute clicks and deep link users into your app.

Follow Create Ad Links.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch:

• In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
• In Branch Analysis dashboards: review attributed installs and events where Ad Partner Name = Bold Screen Media.
• In Bold Screen Media: confirm that forwarded events are appearing in your Bold Screen Media attribution reporting.

Data mappings

Campaign data

Branch populates the following fields from Bold Screen Media campaign data.

Branch field	Partner data
~advertising_partner_name	"Bold Screen Media" (static)