Overview

Reddit is a network of communities where people can find content built around their interests, hobbies, and passions. With more than 52 million daily active users, Reddit offers advertisers access to highly engaged, topic-focused audiences across iOS and Android. Connect Reddit to Branch to attribute clicks and installs, configure Postbacks, and measure campaign performance.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating Reddit in the new Branch experience. For information on Reddit in legacy Branch, visit our legacy guide.

Data restrictions

Data received about a Reddit campaign is subject to the Reddit Business Tool Terms, which include restrictions on using Reddit data to create user profiles.

For users attributed via click-through attribution (CTA), campaign metadata such as campaign ID, ad group ID, ad ID, campaign name, and account ID may be used to enrich advertiser data.

For users attributed via view-through attribution (VTA), the media source is reported as Restricted and all campaign metadata fields are hidden (shown as null). This behavior is enforced by Reddit's data-sharing policy.

Partner capabilities

Capability	Details
Company type	Non-SAN ad network
Deep linking	Supported
Attribution	Click-through attribution, View-through attribution
Ad campaign types	Acquisition campaigns
Click types	Server-side click
Supported platforms	iOS, Android
Link wrapping	Not supported
Cost ingestion support	Supported
Cost ingestion types	API
Pricing models	CPC

Before you begin

To set up the Reddit integration, you need:

• Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See Branch pricing or contact your Branch representative.
• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.
• The Branch SDK implemented in your app (iOS | Android) with event tracking configured.
• A Reddit Ads account with active campaigns. You will need to authenticate via OAuth during setup.
• PAM enabled (recommended).

Note: PAM uses two separate toggles

The PAM for Publishers toggle for this partner, found under Partner settings > Manage account, is separate from the account-level PAM switch. PAM for Publishers must be enabled to reconcile conversion events with your partner. To attribute events with PAM, you also need PAM enabled on the Attribution page under Configuration > Attribution. Learn more in our PAM Overview.

Enable Reddit

To begin, navigate to Configuration > Ad Partners > Reddit.

Reddit uses OAuth authentication. Select Connect with Reddit to open the Reddit authorization page and grant Branch access to your Reddit Ads account. After authorizing, you are returned to the Reddit integration page in Branch.

Once connected, select the Reddit ad accounts you want to link and select Save. The Status tab reflects the connected state, and ad linking and attribution are enabled automatically.

To reauthenticate or review the connected account, select Partner settings to open the Manage account dialog, then select Reauthenticate.

Configure attribution

Reddit supports partner-specific attribution windows. The following windows are pre-configured based on Reddit's recommendations. To adjust them, enable the Override global app settings toggle on the Attribution windows tab.

Attribution type	Default	Reddit's recommendation
Click to conversion event	90 days	90 days
Click to install	30 days	30 days
Click to start session	90 days	90 days
Household measurement window	1 day	1 day
Impression to conversion event	7 days	7 days
Impression to install	1 day	1 day
Impression to start session	1 day	1 day

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling Reddit automatically activates postbacks for INSTALL, OPEN, PURCHASE, ADD_TO_CART, ACHIEVE_LEVEL, REINSTALL, SUBSCRIBE, START_TRIAL, RATE, LOGIN, ADD_TO_WISHLIST, and UNLOCK_ACHIEVEMENT.

The default postback URL template is:

https://alb.reddit.com/pb/branch?rdt_advertiser_id=${(last_attributed_touch_data.~secondary_publisher_id)!}&rdt_campaign_id=${ (last_attributed_touch_data.~campaign_id)! }&rdt_adgroup_id=${ (last_attributed_touch_data.~ad_set_id)! }&rdt_ad_id=${(last_attributed_touch_data.~ad_id)!}&rdt_click_id=${ (last_attributed_touch_data.~click_id)! }&rdt_impression_id=${ (last_attributed_touch_data.impression_id)! }&rdt_ios_advertising_id=${ (user_data.idfa)! }&rdt_android_advertising_id=${ (user_data.aaid)! }&rdt_event_type=rdt_level_achieved&rdt_attributed_event=<#if (last_attributed_touch_data.$3p)! == (ad_network.machine_name)!>1<#else>0&rdt_event_time=${ timestamp }&rdt_app_name=${ (app.name)! }&rdt_app_id=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="ANDROID">${(bundle.android.package_name)!}<#elseif bundle.os == "IOS">${(bundle.ios.itunes_id?substring(2))!}<@break/>&rdt_user_agent=${ (user_data.user_agent)! }&rdt_ip=${ (user_data.ip)! }&rdt_conversion_country=${ (user_data.geo_country_code)! }&rdt_client_lat=<#if (user_data.limit_ad_tracking)! >1<#else>0&rdt_conversion_platform=${ (user_data.os)! }

To add postbacks for additional events or to customize behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Import cost data

Reddit cost data is available through your OAuth connection. Once you've connected your Reddit account in the Enable Reddit step, cost data flows automatically without additional credentials.

After the connection is active, the Cost Data card on the Status tab updates to reflect the connected state. Cost data appears in Branch approximately 24 hours after campaigns begin running.

Create a Branch Ad Link

Reddit requires a two-part setup that separates deep linking from attribution tracking to prevent double-counting.

Start by creating a Branch Ad Link. This generates three URLs: the main Branch Ad Link URL, a Click Tracking URL, and an Impression Tracking URL.

Destination URL (deep linking only)

The Destination URL routes users into your app or to a fallback, but does not record attribution. To configure it:

1. Copy your main Branch Ad Link URL and append the $deeplink_no_attribution=true parameter. Remove all other macros from the link.
2. In Reddit Ads Manager, paste this URL into the Destination URL field.

Example: https://your-app.app.link/ExampleLink?%243p=a_reddit&$deeplink_no_attribution=true

Tracking URLs (attribution only)

The Tracking URLs record click-through and view-through attribution separately from deep linking.

1. Copy the Click Tracking URL and Impression Tracking URL from your Branch Ad Link.
2. In Reddit Ads Manager, paste each URL into the corresponding Tracking field.

For more information, visit Reddit's third-party measurement documentation.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch:

• In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.

• In Branch Analysis dashboards: review attributed installs, events, and cost data where Ad Partner Name = Reddit.

  • Note that installs attributed via view-through attribution will show Ad Partner Name = Restricted per Reddit's data-sharing policy.

• In Reddit Ads Manager: confirm that forwarded events are appearing in your Reddit attribution reporting.

Data mappings

Campaign data

Branch populates the following fields from Reddit campaign data. For installs attributed via view-through attribution, campaign metadata fields are hidden per Reddit's data-sharing policy.

Branch field	Partner data
~advertising_partner_name	Reddit (static)
~campaign	Campaign name
~campaign_id	Campaign ID
~ad_set_name	Ad group name
~ad_set_id	Ad group ID
~ad_name	Ad name
~ad_id	Ad ID