Overview

Vungle is a performance marketing platform specializing in in-app video advertising. Connect Vungle to Branch to attribute clicks and installs, forward conversion events via Postbacks, and deep link users into your app.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating Vungle in the new Branch experience. For information on Vungle in legacy Branch, visit our legacy guide.

Partner capabilities

Capability	Details
Company type	Ad network
Deep linking	Supported
Attribution	Click-through attribution, View-through attribution
Ad campaign types	User Acquisition (UA), App Install, Retargeting/Re-engagement
Ad formats	Interstitial, Rewarded Video, Playable, Banner, Native, App Open
Click types	Server-side click, client-side click
Supported platforms	iOS, Android, Amazon, Windows
Link wrapping	Supported with Branch Ad Links
Cost ingestion support	Not supported
Pricing models	CPI, CPC, CPM, CPA, CPV

Before you begin

To set up the Vungle integration, you need:

• Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See Branch pricing or contact your Branch representative.
• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.
• The Branch SDK implemented in your app (iOS | Android) with event tracking configured.
• A Vungle account with admin access and campaigns running through Vungle.

Enable Vungle

To begin, navigate to Configuration > Ad Partners > Vungle.

Branch enables Vungle's basic setup automatically. On the Status tab, the Ad Linking and Attribution cards show Enabled. The Postbacks card shows Needs Setup until you provide your Vungle App ID.

To complete setup, select Partner settings to open the Manage account dialog. Under Postback Credentials, enter your Vungle App ID, then select Save. Contact your Vungle account manager if you need help locating your App ID.

(Recommended) To configure the optional PAM for Publishers privacy setting, select Partner settings to open the Manage account dialog and enable the toggle. When enabled, PAM for Publishers removes advertiser-specific user identifiers from postbacks for users who haven't opted in via Apple's App Tracking Transparency (ATT) framework, prioritizing identifiers provided directly by Vungle.

Configure attribution

By default, Vungle uses your global app attribution settings. To set attribution windows specific to Vungle, enable the Override global app settings toggle on the Attribution windows tab.

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling Vungle automatically activates postbacks for INSTALL. The default postback URL template is:

http://ingest.vungle.com/eventData?device_idfa=<#if (user_data.os)! == "IOS" && (user_data.idfa)! != "">${(user_data.idfa)!}<#elseif (user_data.os)! == "IOS">${(user_data.idfv)!}<#elseif (user_data.os)! == "ANDROID">${(user_data.aaid)!}</#if>&vungle_app_id=${ (ad_network.credentials.v_app_id)! }&trk=tune&event_trk_id=${ (id)! }&event_name=${ (name)! }&event_value=${ (event_data.revenue)! }&event_id=${ (last_attributed_touch_data.~click_id)! }

To add postbacks for additional events or to customize postback behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Create a Branch Ad Link

Create a Branch Ad Link to use in your Vungle campaigns. Branch uses the link to attribute clicks and impressions and deep link users into your app.

Follow Create Ad Links.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch and Vungle:

• In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
• In Branch Analysis dashboards: review attributed installs and events where Ad Partner Name = Vungle.
• In Vungle: confirm that forwarded events are appearing in your Vungle attribution reporting.

Data mappings

Campaign data

Branch populates the following fields from Vungle campaign data.

Branch field	Partner data
~advertising_partner_name	"Vungle" (static)
~feature	"paid advertising" (static)