Overview

Impact is a partnership-management platform (formerly Impact Radius) used to manage affiliate, influencer, and referral partnerships. Connect Impact to Branch to attribute clicks and installs and configure Postbacks.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating Impact in the new Branch experience. For information on Impact in legacy Branch, visit our legacy guide.

Partner capabilities

Capability	Details
Company type	Affiliate network
Deep linking	Supported
Attribution	Click-through attribution
Ad campaign types	Acquisition campaigns, Retargeting campaigns
Ad formats	Desktop web inventory, In-app inventory, Mobile web inventory
Click types	Client-side click
Supported platforms	iOS, Android, Windows
Link wrapping	Not supported
Cost ingestion support	Not supported
Pricing models	CPI, CPC, CPM, CPA, CPV

Before you begin

To set up the Impact integration, you need:

• Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See Branch pricing or contact your Branch representative.
• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.
• An Impact account with admin access. You'll need the following credentials, available from your Impact account manager: iOS Tracker, Android Tracker, Account SID, Authorization Token.

Enable Impact

To begin, navigate to Configuration > Ad Partners > Impact.

Enter your iOS Tracker, Android Tracker, Account SID, Authorization Token, then select Enable Impact on the Impact page. Contact your Impact account manager if you need these values.

Configure attribution

By default, Impact uses your global app attribution settings. To set attribution windows specific to Impact, enable the Override global app settings toggle on the Attribution windows tab.

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling Impact automatically activates postbacks, including INSTALL and PURCHASE. The default postback URL template is:

https://${ (ad_network.credentials.Account_SID)! }:${ (ad_network.credentials.Authorization_Token)! }@api.impactradius.com/Advertisers/${ (ad_network.credentials.Account_SID)! }/Conversions/?ActionTrackerId=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="IOS">${ (ad_network.credentials.ios_Tracker)! }<#elseif bundle.os == "ANDROID">${ (ad_network.credentials.android_Tracker)! }</#if><@break/></#if></@loop>&AppPackage=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="IOS"><@break/><#elseif bundle.os == "ANDROID">${(bundle.android.package_name)!}</#if><@break/></#if></@loop>&AppName=${ (app.name)! }&EventCode=${ (name)! }&EventDate=NOW&AndroidId=${ (user_data.android_id)! }&AppleIfa=${ (user_data.idfa)! }&GoogAid=${ (user_data.aaid)! }&AppInstallRef=${ (last_attributed_touch_data.AppInstallRef)! }&DeviceOs=${ (user_data.os)! }&DeviceOsVer=${ (user_data.os_version)! }&IpAddressCarrier=${ (user_data.ip)! }&ClickId=${ (last_attributed_touch_data.~click_id)! }&Oid=${ (id)! }&subID1=${ (last_attributed_touch_data.subID1)! }&subID2=${ (last_attributed_touch_data.subID2)! }&subID3=${ (last_attributed_touch_data.subID3)! }&ShareId=${ (last_attributed_touch_data.ShareId)! }&IntegrationSource=BRANCH

To add postbacks for additional events or to customize behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Create a Branch Ad Link

Create a Branch Ad Link to use in your Impact campaigns. Branch uses the link to attribute clicks and deep link users into your app.

Follow Create Ad Links.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch:

• In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
• In Branch Analysis dashboards: review attributed installs and events where Ad Partner Name = Impact.
• In Impact: confirm that forwarded events are appearing in your Impact attribution reporting.

Data mappings

Campaign data

Branch populates the following fields from Impact campaign data.

Branch field	Partner data
~advertising_partner_name	"Impact" (static)

Link parameters

By default, Branch automatically appends these link parameters to Impact ad links. When a user clicks the link, Impact provides the corresponding values, which Branch ingests and uses for attribution and reporting.

Branch parameter	Link placeholder
Custom Link Macro	{AppInstallRef}
Click ID	{clickid}
Custom Link Macro	{subid1}
Custom Link Macro	{subid2}
Custom Link Macro	{subid3}
Custom Link Macro	{sharedid}
Secondary Publisher	{irmpname}
Campaign ID	{ircid}