Overview

Hopbug is an Indonesia-based digital marketing agency that runs performance and branding campaigns, including programmatic and mobile app-install advertising. Connect Hopbug to Branch to attribute clicks and installs and configure Postbacks.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating Hopbug in the new Branch experience. For information on Hopbug in legacy Branch, visit our legacy guide.

Partner capabilities

Capability	Details
Company type	Non-SAN ad network
Deep linking	Supported
Attribution	Click-through attribution
Ad campaign types	Acquisition campaigns
Ad formats	Banner, Interstitial
Click types	Client-side click
Supported platforms	iOS, Android
Link wrapping	Not supported
Cost ingestion support	Not supported
Pricing models	CPI, CPC

Before you begin

To set up the Hopbug integration, you need:

• Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See Branch pricing or contact your Branch representative.
• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.
• A Hopbug account with admin access.

Enable Hopbug

To begin, navigate to Configuration > Ad Partners > Hopbug.

Hopbug doesn't require credentials to activate. The integration is enabled automatically when you select Enable Hopbug on the Hopbug page.

Configure attribution

By default, Hopbug uses your global app attribution settings. To set attribution windows specific to Hopbug, enable the Override global app settings toggle on the Attribution windows tab.

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling Hopbug automatically activates postbacks, including INSTALL, OPEN, and PURCHASE. The default postback URL template is:

http://offers.hopbug.affise.com/postback?clickid=${(last_attributed_touch_data.~click_id)!}

To add postbacks for additional events or to customize behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Create a Branch Ad Link

Create a Branch Ad Link to use in your Hopbug campaigns. Branch uses the link to attribute clicks and deep link users into your app.

Follow Create Ad Links.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch:

• In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
• In Branch Analysis dashboards: review attributed installs and events where Ad Partner Name = Hopbug.
• In Hopbug: confirm that forwarded events are appearing in your Hopbug attribution reporting.

Data mappings

Campaign data

Branch populates the following fields from Hopbug campaign data.

Branch field	Partner data
~advertising_partner_name	"Hopbug" (static)

Link parameters

By default, Branch automatically appends these link parameters to Hopbug ad links. When a user clicks the link, Hopbug provides the corresponding values, which Branch ingests and uses for attribution and reporting.

Branch parameter	Link placeholder
Click ID	{tid}
Secondary Publisher	{sub_aff_id}
Click AAID	{googleaid}