Overview

Collectcent Digital Media is a programmatic ad network that runs mobile and desktop user acquisition campaigns across multiple business models. Connect Collectcent Digital Media to Branch to attribute clicks and installs, forward conversion events via Postbacks, and deep link users into your app.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating Collectcent Digital Media in the new Branch experience. For information on Collectcent Digital Media in legacy Branch, visit our legacy guide.

Partner capabilities

Capability	Details
Company type	Ad network, agency, DSP, non-incentive, publisher, RTB, self-serve
Deep linking	Supported
Attribution	Click-through attribution
Ad campaign types	Acquisition campaigns
Ad formats	Mobile display, Desktop display, Banner ads, Video, Native, Rich media
Click types	Client-side click
Supported platforms	iOS, Android, Windows
Link wrapping	Supported
Cost ingestion support	Not supported
Pricing models	CPI, CPC, CPM, CPA, CPL

Before you begin

To set up the Collectcent Digital Media integration, you need:

• Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See Branch pricing or contact your Branch representative.
• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.
• The Branch SDK implemented in your app (iOS | Android) with event tracking configured.
• A Collectcent Digital Media account with admin access.

Enable Collectcent Digital Media

To begin, navigate to Configuration > Ad Partners > Collectcent Digital Media.

Branch enables Collectcent Digital Media's basic setup automatically. On the Status tab, the Ad Linking, Attribution, and Postbacks cards show Enabled, and the page confirms that the partner is enabled and all features are active.

(Recommended) To configure the optional PAM for Publishers privacy setting, select Partner settings to open the Manage account dialog and enable the toggle. When enabled, PAM for Publishers removes advertiser-specific user identifiers from postbacks for users who haven't opted in via Apple's App Tracking Transparency (ATT) framework, prioritizing identifiers provided directly by Collectcent Digital Media.

Configure attribution

By default, Collectcent Digital Media uses your global app attribution settings. To set attribution windows specific to Collectcent Digital Media, enable the Override global app settings toggle on the Attribution windows tab.

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling Collectcent Digital Media automatically activates postbacks for default events such as INSTALL. To review or add postbacks, select the Postback config tab on the Collectcent Digital Media page. The default postback URL template is:

http://c.collectcent.com/dlv/track.php?ccuid={click_id}&p={payout}&sale=1&app_version={app_version}&uid={event_name}

To add postbacks for additional events or to customize postback behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Create a Branch Ad Link

Create a Branch Ad Link to use in your Collectcent Digital Media campaigns. Branch uses the link to attribute clicks and installs and deep link users into your app.

Follow Create Ad Links.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch and Collectcent Digital Media:

• In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
• In Branch Analysis dashboards: review attributed installs and events where Ad Partner Name = Collectcent Digital Media.
• In Collectcent Digital Media: confirm that forwarded events are appearing in your Collectcent Digital Media reporting.

Data mappings

Campaign data

Branch populates the following fields from Collectcent Digital Media campaign data.

Branch field	Partner data
~advertising_partner_name	"Collectcent Digital Media" (static)
~feature	"paid advertising" (static)