Overview

Appnext is a mobile discovery platform delivering contextual app recommendations to users across iOS and Android. Connect Appnext to Branch to attribute clicks and installs and configure Postbacks.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating Appnext in the new Branch experience. For information on Appnext in legacy Branch, visit our legacy guide.

Partner capabilities

Capability	Details
Company type	Non-SAN ad network
Deep linking	Supported
Attribution	Click-through attribution, View-through attribution
Ad campaign types	Acquisition campaigns, Retargeting campaigns
Click types	Server-side click
Supported platforms	iOS, Android
Link wrapping	Not supported
Cost ingestion support	Not supported
Pricing models	CPI, CPC

Before you begin

To set up the Appnext integration, you need:

• Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See Branch pricing or contact your Branch representative.
• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.
• The Branch SDK implemented in your app (iOS | Android) with event tracking configured.
• Active campaigns running in Appnext.

Enable Appnext

To begin, navigate to Configuration > Ad Partners > Appnext.

Appnext doesn’t require credentials to activate. The integration is enabled automatically when you select Enable Appnext on the Appnext page.

(Recommended) To configure the optional PAM for Publishers privacy setting, select Partner settings to open the Manage account dialog and enable the toggle. When enabled, PAM for Publishers removes advertiser-specific user identifiers from postbacks for users who haven’t opted in via Apple's App Tracking Transparency (ATT) framework, prioritizing identifiers provided directly by Appnext.

Configure attribution

By default, Appnext uses your global app attribution settings. To set attribution windows specific to Appnext, enable the Override global app settings toggle on the Attribution windows tab.

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling Appnext automatically activates postbacks for INSTALL. The default INSTALL postback URL is:

https://admin.appnext.com/PostInstall.aspx?advertising_id={advertising_id}&click_ip={click_ip}&clickid={clickid}&action={action}&pub_app_id={pub_app_id}&pub_app_name={pub_app_name}&sub_pub_id={sub_pub_id}

To add postbacks for additional events or to customize behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch:

• In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
• In Branch Analysis dashboards: review attributed installs and events where Ad Partner Name = Appnext.
• In Appnext: confirm that forwarded events are appearing in your Appnext attribution reporting.

Data mappings

Campaign data

Branch populates the following fields from Appnext campaign data.

Branch field	Partner data
~advertising_partner_name	Appnext (static)
~campaign	Campaign name
~ad_set_name	Ad set name
~ad_name	Ad name