Overview

AdAction is a US-based mobile performance marketing company that provides user acquisition, app monetization, and rewarded engagement products. Connect AdAction to Branch to attribute clicks and installs and configure Postbacks.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating AdAction in the new Branch experience. For information on AdAction in legacy Branch, visit our legacy guide.

Partner capabilities

Capability	Details
Company type	Ad network, publisher
Deep linking	Supported
Attribution	Click-through attribution
Ad campaign types	Acquisition campaigns
Ad formats	Banner, Interstitial, Video, App of Day
Click types	Server-side click
Supported platforms	iOS, Android, Amazon, Windows, macOS
Link wrapping	Supported
Cost ingestion support	Supported (via click/impression tracking link)
Pricing models	CPI, CPC, CPA

Before you begin

To set up the AdAction integration, you need:

• Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See Branch pricing or contact your Branch representative.
• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.
• An AdAction account with admin access. You'll need the following credential, available from your AdAction account manager: Client Security Token.

Enable AdAction

To begin, navigate to Configuration > Ad Partners > AdAction Interactive.

Enter your Client Security Token, then select Enable AdAction Interactive on the AdAction page. Contact your AdAction account manager if you need this value.

Configure attribution

By default, AdAction uses your global app attribution settings. To set attribution windows specific to AdAction, enable the Override global app settings toggle on the Attribution windows tab.

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling AdAction automatically activates postbacks, including INSTALL and PURCHASE. The default postback URL template is:

https://tracking.cswsaa.com/aff_lsr?transaction_id=${ (last_attributed_touch_data.~click_id)! }&security_token=${ (ad_network.credentials.client_security_token)! }&adv_sub2=${ (user_data.geo_country_code)! }&adv_sub3=${ (timestamp/1000)?long }&adv_sub=${ (user_data.app_version)! }

Note: Goal ID required

AdAction requires the Goal ID that corresponds to each postback. Enter these values and save. Contact your AdAction account manager to obtain them.

To add postbacks for additional events or to customize behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Create a Branch Ad Link

Create a Branch Ad Link to use in your AdAction campaigns. Branch uses the link to attribute clicks and deep link users into your app.

Follow Create Ad Links.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch:

• In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
• In Branch Analysis dashboards: review attributed installs and events where Ad Partner Name = AdAction.
• In AdAction: confirm that forwarded events are appearing in your AdAction attribution reporting.

Data mappings

Campaign data

Branch populates the following fields from AdAction campaign data.

Branch field	Partner data
~advertising_partner_name	"AdAction" (static)

Link parameters

By default, Branch automatically appends these link parameters to AdAction ad links. When a user clicks the link, AdAction provides the corresponding values, which Branch ingests and uses for attribution and reporting.

Branch parameter	Link placeholder
Click ID	{transaction_id}
Custom Link Macro	{goal_id}
Click IP Address	{ip}
Secondary Publisher	{affiliate_id}_{source}
Creative Name	{aff_sub5}
Cost Model	CPI
Cost Currency	USD
Cost Value	{revenue}
Campaign ID	{offer_id}