Overview

Wider Planet is a South Korean demand-side platform (DSP) and data management platform (DMP) that offers big-data audience targeting and retargeting. Connect Wider Planet to Branch to attribute clicks and installs and configure Postbacks.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating Wider Planet in the new Branch experience. For information on Wider Planet in legacy Branch, visit our legacy guide.

Partner capabilities

Capability	Details
Company type	DSP
Deep linking	Supported
Attribution	Click-through attribution
Ad campaign types	Retargeting campaigns
Ad formats	Banner, Interstitial
Click types	Client-side click
Supported platforms	iOS, Android
Link wrapping	Supported
Cost ingestion support	Supported (via click/impression tracking link)
Pricing models	CPI, CPC, CPM, CPA, CPV

Before you begin

To set up the Wider Planet integration, you need:

• Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See Branch pricing or contact your Branch representative.
• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.
• A Wider Planet account with admin access. You'll need the following credential, available from your Wider Planet account manager: Wider Planet Client ID.

Enable Wider Planet

To begin, navigate to Configuration > Ad Partners > Wider Planet.

Enter your Wider Planet Client ID, then select Enable Wider Planet on the Wider Planet page. Contact your Wider Planet account manager if you need this value.

Configure attribution

To configure attribution windows, select the Attribution windows tab on the Wider Planet page.

To minimize discrepancies when comparing Branch and Wider Planet reporting, match your Branch attribution windows to the settings in your Wider Planet account.

Attribution type	Default	Wider Planet's recommendation
Click to start session	1 day	90 days
Click to install	7 days	30 days
Click to conversion event	30 days	90 days
Impression to start session	1 day	1 day
Impression to install	1 day	1 day
Impression to conversion event	7 days	1 day
Deep linking duration	120 minutes	—

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling Wider Planet automatically activates postbacks for INSTALL, OPEN, and PURCHASE. The default postback URL template is:

http://astg.widerplanet.com/delivery/wpc.php?v=1&ver=4.0&r=1&pb_aff=branch&ty=AppInstall&device=app&charset=utf-8&ti=${ (ad_network.credentials.client_id)! }&wpiad=<#if (user_data.os)! == "IOS" && (user_data.idfa)!?has_content >${(user_data.idfa)!}<#elseif (user_data.os)! == "IOS">${(user_data.idfv)!}<#elseif (user_data.os)! == "ANDROID"&& (user_data.aaid)!?has_content  >${(user_data.aaid)!}<#elseif (user_data.os)! == "ANDROID">${(user_data.android_id)!}<#elseif (user_data.os)! == "ROKU" >${(user_data.roku_rida)!}<#elseif (user_data.os)! == "SAMSUNG"  >${(user_data.samsung_ifa)!}<#elseif (user_data.os)! == "LG"  >${(user_data.lg_ifa)!}<#elseif (user_data.os)! == "PANASONIC" >${(user_data.panasonic_ifa)!}<#elseif (user_data.os)! == "WINDOWS"  >${(user_data.windows_aid)!}<#elseif (user_data.os)! == "PLAYSTATION" >${(user_data.playstation_ifa)!}<#elseif (user_data.os)! == "XBOX" >${(user_data.xbox_msai)!}</#if>&bundleid=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="ANDROID">${(bundle.android.package_name)!}<#elseif bundle.os == "IOS">${(bundle.ios.bundle_id)!}</#if><@break/></#if></@loop>&appversion=${ (user_data.app_version)! }&ts=${ (timestamp/1000)?long }&ref=${ (last_attributed_touch_data.~click_id)! }&dm=${ (user_data.model)! }&useragent=${ (user_data.user_agent)! }&campaignid=${ (last_attributed_touch_data.~campaign_id)! }&t0=AppInstall&i0=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="ANDROID">${(bundle.android.package_name)!}<#elseif bundle.os == "IOS">${(bundle.ios.bundle_id)!}</#if><@break/></#if></@loop>-${ (user_data.app_version)! }&p0=0&q0=1&dlid=${ (last_attributed_touch_data.~click_id)! }&cparams=${ (last_attributed_touch_data.cparams)! }&_evt=${ (name)! }

To add postbacks for additional events or to customize behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Create a Branch Ad Link

Create a Branch Ad Link to use in your Wider Planet campaigns. Branch uses the link to attribute clicks and deep link users into your app.

Follow Create Ad Links.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch:

• In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
• In Branch Analysis dashboards: review attributed installs and events where Ad Partner Name = Wider Planet.
• In Wider Planet: confirm that forwarded events are appearing in your Wider Planet attribution reporting.

Data mappings

Campaign data

Branch populates the following fields from Wider Planet campaign data.

Branch field	Partner data
~advertising_partner_name	"Wider Planet" (static)