Overview

Xapads Media is an India-based adtech company that operates an AI-driven demand-side platform (DSP) for omnichannel advertising. Connect Xapads Media to Branch to attribute clicks and installs and configure Postbacks.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating Xapads Media in the new Branch experience. For information on Xapads Media in legacy Branch, visit our legacy guide.

Partner capabilities

Capability	Details
Company type	DSP
Deep linking	Supported
Attribution	Click-through attribution, View-through attribution
Ad campaign types	Acquisition campaigns, Retargeting campaigns
Ad formats	Contact Xapads Media for details.
Click types	Contact Xapads Media for details.
Supported platforms	iOS, Android, Amazon, Windows
Link wrapping	Supported
Cost ingestion support	Not supported
Pricing models	CPI, CPC, CPM, CPA, CPV

Before you begin

To set up the Xapads Media integration, you need:

• Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See Branch pricing or contact your Branch representative.
• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.
• A Xapads Media account with admin access.

Enable Xapads Media

To begin, navigate to Configuration > Ad Partners > Xapads Media.

Xapads Media doesn't require credentials to activate. The integration is enabled automatically when you select Enable Xapads Media on the Xapads Media page.

Configure attribution

By default, Xapads Media uses your global app attribution settings. To set attribution windows specific to Xapads Media, enable the Override global app settings toggle on the Attribution windows tab.

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling Xapads Media automatically activates postbacks, including INSTALL, OPEN, and PURCHASE. The default postback URL template is:

http://post.xapads.com/acquisition?security_token=36399a458c8980278778&click_id=${ (last_attributed_touch_data.~click_id)! }&device_id=<#if (user_data.os)! == "IOS" &&(user_data.idfa)! != "">${(user_data.idfa)!}<#elseif (user_data.os)! == "IOS">${(user_data.idfv)!}<#elseif (user_data.os)! == "ANDROID">${(user_data.aaid)!}</#if>&sale_amount=${ (event_data.revenue)! }&sub1=${ (event_data.transaction_id)! }&sub2=${ (user_data.os)! }_${ (user_data.os_version)! }&sub3=${ (user_data.app_version)! }&sub4=${ (event_data.currency)! }&sub5=${ (user_data.ip)! }&sub6=${ (user_data.geo_city_en)! }&sub7=${(user_data.carrier_name)!}&sub8=${ (user_data.brand)! }_${ (user_data.model)! }

To add postbacks for additional events or to customize behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Create a Branch Ad Link

Create a Branch Ad Link to use in your Xapads Media campaigns. Branch uses the link to attribute clicks and deep link users into your app.

Follow Create Ad Links.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch:

• In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
• In Branch Analysis dashboards: review attributed installs and events where Ad Partner Name = Xapads Media.
• In Xapads Media: confirm that forwarded events are appearing in your Xapads Media attribution reporting.

Data mappings

Campaign data

Branch populates the following fields from Xapads Media campaign data.

Branch field	Partner data
~advertising_partner_name	"Xapads Media" (static)

Link parameters

By default, Branch automatically appends these link parameters to Xapads Media ad links. When a user clicks the link, Xapads Media provides the corresponding values, which Branch ingests and uses for attribution and reporting.

Branch parameter	Link placeholder
Click ID	{click_id}
Secondary Publisher	{source}_{p2}
Channel	{channel}
Ad Name	{ad_name}
Ad ID	{ad_id}
Ad Set Name	{adset_name}
Ad Set ID	{adset_id}
Campaign	{campaign_name}
Campaign ID	{camp_id}
Click AAID	{aaid}
Click IDFA	{idfa}