Overview

ShopBack is a rewards and discovery platform across Asia-Pacific that helps users find merchants and earn cashback while delivering performance-based marketing to advertisers. Connect ShopBack to Branch to attribute clicks and installs, forward conversion events via Postbacks, and deep link users into your app.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating ShopBack in the new Branch experience. For information on ShopBack in legacy Branch, visit our legacy guide.

Partner capabilities

Capability	Details
Company type	Rewards and discovery platform
Deep linking	Supported
Attribution	Click-through attribution
Ad campaign types	Acquisition campaigns, Retargeting campaigns
Ad formats	Banners, Interstitials, Native store placements, In-app challenges and badges, Push notifications, QR codes (offline)
Click types	Server-to-server (S2S) app redirection, Client-side event tracking
Supported platforms	iOS, Android
Link wrapping	Supported
Cost ingestion support	Not supported
Pricing models	CPA

Before you begin

To set up the ShopBack integration, you need:

• Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See Branch pricing or contact your Branch representative.
• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.
• The Branch SDK implemented in your app (iOS | Android) with event tracking configured.
• A ShopBack account with admin access, along with your ShopBack Security Token. Contact your ShopBack account manager to obtain it.

Enable ShopBack

To begin, navigate to Configuration > Ad Partners > ShopBack.

Branch enables ShopBack's basic setup automatically. On the Status tab, the Ad Linking and Attribution cards show Enabled. The Postbacks card shows Needs Setup until you provide your Security Token.

To complete postback setup, select Partner settings to open the Manage account dialog. Under Postback Credentials, enter your ShopBack Security Token, then select Save. This token is automatically added to your ShopBack postbacks.

(Recommended) To configure the optional PAM for Publishers privacy setting, select Partner settings to open the Manage account dialog and enable the toggle. When enabled, PAM for Publishers removes advertiser-specific user identifiers from postbacks for users who haven't opted in via Apple's App Tracking Transparency (ATT) framework, prioritizing identifiers provided directly by ShopBack.

Configure attribution

By default, ShopBack uses your global app attribution settings. To set attribution windows specific to ShopBack, enable the Override global app settings toggle on the Attribution windows tab.

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling ShopBack automatically activates postbacks for INSTALL, OPEN, and PURCHASE. To review or add postbacks, select the Postback config tab on the ShopBack page. The default postback URL template is:

http://shopback.go2cloud.org/aff_goal?a=lsr&goal_id={goal_id}&transaction_id={click_id}&security_token={security_token}&adv_sub={event_id}&adv_sub4={event_value}&datetime={event_time}

To add postbacks for additional events or to customize postback behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Note: ShopBack Goal IDs

ShopBack requires a Goal ID that corresponds to each postback. Provide the Goal ID for each event you configure, then select Save. Contact your ShopBack account manager to learn how to access your Goal IDs.

Create a Branch Ad Link

Create a Branch Ad Link to use in your ShopBack campaigns. Branch uses the link to attribute clicks and installs and deep link users into your app.

Follow Create Ad Links.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch and ShopBack:

• In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
• In Branch Analysis dashboards: review attributed installs and events where Ad Partner Name = ShopBack.
• In ShopBack: confirm that forwarded events are appearing in your ShopBack attribution reporting.

Data mappings

Campaign data

Branch populates the following fields from ShopBack campaign data.

Branch field	Partner data
~advertising_partner_name	"ShopBack" (static)
~feature	"paid advertising" (static)