Overview

ironSource is a mobile growth platform specializing in user acquisition, monetization, and engagement for mobile games, offering ad formats including rewarded video, interstitial video, and offerwall. Connect ironSource to Branch to attribute clicks and installs, configure Postbacks, and measure campaign performance across iOS and Android.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating ironSource in the new Branch experience. For information on ironSource in legacy Branch, visit our legacy guide.

Partner capabilities

Capability	Details
Company type	Non-SAN ad network
Deep linking	Supported
Attribution	Click-through attribution, View-through attribution
Ad campaign types	Acquisition campaigns, Retargeting campaigns
Ad formats	Interstitial video, Rewarded video, Offerwall
Click types	Client-side click, Server-side click
Supported platforms	iOS, Android
Link wrapping	Not supported
Cost ingestion support	Not supported
Pricing models	CPI, CPCV, CPE, CPM, CPC

Before you begin

To set up the ironSource integration, you need:

• Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See Branch pricing or contact your Branch representative.
• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.
• The Branch SDK implemented in your app (iOS | Android) with event tracking configured.
• An ironSource account with your Advertiser ID and Password available from your ironSource account manager.

Enable ironSource

To begin, navigate to Configuration > Ad Partners > ironSource.

ironSource is a credential-based partner. Follow Provide account credentials in the general Ad Partner Integration Guide. In the Manage account dialog, enter:

• Advertiser ID: your ironSource Advertiser ID
• Password: your ironSource account password

Select Save.

To update these credentials later, select Partner settings on the ironSource page to reopen the Manage account dialog.

Configure attribution

By default, ironSource uses your global app attribution settings. To set attribution windows specific to ironSource, enable the Override global app settings toggle on the Attribution windows tab.

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling ironSource automatically activates postbacks for INSTALL, OPEN, PURCHASE, ACHIEVE_LEVEL, COMPLETE_REGISTRATION, and COMPLETE_TUTORIAL. The default postback URL template is:

http://postback.supersonicads.com/userActivity/levelAchieved?src=branch&ifa=<#if (user_data.os)! == "IOS" && (user_data.idfa)! != "">${(user_data.idfa)!}<#elseif (user_data.os)! == "IOS">${(user_data.idfv)!}<#elseif (user_data.os)! == "ANDROID">${(user_data.aaid)!}&idfa=${ (user_data.idfa)! }&aaid=${ (user_data.aaid)! }&lat=<#if (user_data.limit_ad_tracking)! >1<#else>0&advertiserId=${ (ad_network.credentials.advertiserId)! }&password=${ (ad_network.credentials.password)! }&dynamicParameter=$${ (last_attributed_touch_data.~click_id)! }&level=${ (event_data.level)! }&CampaignId=${ (last_attributed_touch_data.~campaign_id)! }&CampaignName=${ (last_attributed_touch_data.~campaign)! }&canClaim=<#if (last_attributed_touch_data.$3p)! == (ad_network.machine_name)!>1<#else>0

To add postbacks for additional events or to customize behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Create a Branch Ad Link

To attribute conversions from ironSource campaigns, create a Branch Ad Link and use it in your ironSource campaign setup. See Branch Ad Links.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch:

• In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
• In Branch Analysis dashboards: review attributed installs, events, and cost data where Ad Partner Name = ironSource.
• In ironSource: confirm that forwarded events are appearing in your ironSource attribution reporting.

Data mappings

Campaign data

Branch populates the following fields from ironSource campaign data.

Branch field	Partner data
~advertising_partner_name	ironSource (static)
~campaign	Campaign name
~campaign_id	Campaign ID
~ad_set_name	Ad set name
~ad_name	Ad name