Overview

Globale Media is a global adtech and performance marketing company that runs user acquisition and performance advertising for mobile apps across gaming, e-commerce, lifestyle, social, and other verticals. Connect Globale Media to Branch to attribute clicks and installs, forward conversion events via Postbacks, and deep link users into your app.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating Globale Media in the new Branch experience. For information on Globale Media in legacy Branch, visit our legacy guide.

Partner capabilities

Capability	Details
Company type	Ad network
Deep linking	Branch Ad Links (deferred deep linking)
Attribution	Click-through attribution
Ad campaign types	User acquisition, Retargeting, App installs, In-app action campaigns, Brand awareness, Impression-based
Ad formats	Banner, Interstitial, Video, Native, Social
Supported platforms	iOS, Android
Link wrapping	Supported
Cost ingestion support	Not supported
Pricing models	CPM, CPI, CPA

Before you begin

To set up the Globale Media integration, you need:

• Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See Branch pricing or contact your Branch representative.
• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.
• The Branch SDK implemented in your app (iOS | Android) with event tracking configured.
• A Globale Media account with admin access and campaigns running through Globale Media.

Enable Globale Media

To begin, navigate to Configuration > Ad Partners > Globale Media.

Branch enables Globale Media's basic setup automatically. On the Status tab, the Ad Linking, Attribution, and Postbacks cards show Enabled, and the page confirms Partner is enabled.

(Recommended) To configure the optional PAM for Publishers privacy setting, select Partner settings to open the Manage account dialog and enable the toggle. When enabled, PAM for Publishers removes advertiser-specific user identifiers from postbacks for users who haven't opted in via Apple's App Tracking Transparency (ATT) framework, prioritizing identifiers provided directly by Globale Media.

Configure attribution

By default, Globale Media uses your global app attribution settings. To set attribution windows specific to Globale Media, enable the Override global app settings toggle on the Attribution windows tab.

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling Globale Media automatically activates postbacks for INSTALL and PURCHASE. The default postback URL template is:

http://admin1.globalemedia.net/postback?clickid={clickid}&goal={goal_id}

To add postbacks for additional events or to customize postback behavior, follow Configure postbacks in the general Ad Partner Integration Guide. For event names, see Data mappings below.

Create a Branch Ad Link

Create a Branch Ad Link to use in your Globale Media campaigns. Branch uses the link to attribute clicks and deep link users into your app.

By default, Branch appends partner-specific link parameters during link creation. When a user clicks the link, Globale Media provides the parameter values that Branch ingests for attribution and reporting. Follow Create an Ad Link.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch and Globale Media:

• In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
• In Branch Analysis dashboards: review attributed installs and events where Ad Partner Name = Globale Media.
• In Globale Media: confirm that forwarded events are appearing in your Globale Media attribution reporting.

Data mappings

Campaign data

Branch populates the following fields from Globale Media campaign data.

Branch field	Partner data
~advertising_partner_name	"Globale Media" (static)
~feature	"paid advertising" (static)